 Your new post is loading...
Your new post is loading...
A marketer is the snake that whispers seducing words into the customer’s ears. Marketers want the sale to happen, and they couldn’t give a damn or two about building a better product or experience.
That’s what many people think. That’s what I thought. I won’t be optimizing anything, I will be exploiting human behaviours, writing articles for keywords, using power words and tricky color combinations.
In the end, it didn’t work out for me. Realizing that marketing is UX, and that it is a crucial part of my (and everybody’s) marketing efforts changed it for the better....
When you are running a blog, it is easy to get caught up in creating new content. It might even make you forget all about the articles that you have written before.
Yet, even if you only write one article a week for your blog, and one a week as a guest post on another blog, you will have a portfolio of more than 100 articles in just a year.
This collection can be viewed as an investment. It has the potential to earn you money, and just like any other investment, it needs to be managed.
You need to manage your content, measure its results, and make sure that it is bringing in the best possible return.There are several ways that your old articles can be used to your advantage....
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.
That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.
Great for us, right? Hang on -- it's great for you, too. I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. The thing is, no one is really talking about it ... yet....
No matter the size or nature of your company, having a business blog can keep you in touch with your customers, build rapport and boost your bottom line.
In fact, it’s been found that marketers who actively blog receive 67% more leads than those that do not.
Add to that the ability blogs have to build trust (rated as the 5th most trusted source for accurate online information), and blogging would seem to be a no-brainer.
Yet many businesses are still struggling to build momentum and find an audience.
If this is you and you’re ready to build a successful business blog, then read on! Tqhe tips below will show how you to harness the power of blogging and become a better blogger…overnight....
Listed below is my MASSIVE list of 500+ Websites Where you can syndicate your content around the web… Over 500+ Sites where you can guest post, contribute articles, submit links, news, etc…
Looking for blog post ideas? You’ve come to the right place..
This article is divided into 8 sections, each representing a goal you might be trying to reach with your blog.
We’ve got an infographic version of this post as well as a text version. You can download a PDF version of the infographic here....
There are thousands of Tumblr themes all over the web. To be perfectly frank, most of them aren’t great, and won’t do your creative work justice. Today we’ve collected thirty of our favourite premium Tumblr themes from across the web.
All of these cost a few dollars, but all of them will take your Tumblr blog to another level. From stylish, minimal Tumblr themes, through to those featuring big colours and bold images — we have a full selection. All of them are available to buy straight from Tumblr directly, and can be set up on your blog in a few minutes!...
The fact is, guest-blogging is, and remains, one of the best ways to boost online exposure and reach a wider audience. In fact, I’d argue that it’s an almost essential practice for many brands in reaching to their target audience, at least in the early stages of establishing their online presence, as you can get your content in front of the right people where they’re already at.
Done right, targeted guest-blogging is one of the best, most intelligent ways to boost brand awareness and individual or brand profile. So with that, here are some ways that you can utilize social media audience data to target, track and create the most resonant guest-blog content for your unique audience....
WordPress reports that more than 409 million people view upward of 19.1 billion blog pages each month. Meanwhile, bloggers generate about 60.1 million new posts and readers leave 61.5 million new comments every month.
The good news is there’s always an audience ready for new blog content. But the bad news is it can be an uphill climb to let them know you're there. Becoming a successful blogger takes time, but doesn't have to be a big mystery. Here are some ways to rise to the top of the blogosphere....
Searching around the web, I’ve discovered there is an endless supply of resources for bloggers.Actually, the number of tools at our disposal can be pretty overwhelming and with the number of choices, it may be hard to decide which to use.
No worries though. This list of resources gathers the best tools for us bloggers and categorizes them in logical sections that help us choose which works best for us.I’d like to say I gathered this ultimate resource together for you but since it was already done, and done very well, I want to share that resource with you....
I’m going to drill down some of the hidden psychological ways which will help you to perform better as problogger and your blog will surely increase its brand-identitty.
These seven strategies can be a gamer changer for your blogging. Read these tips, analyze with your blogging, try to figure out how you can do better using these seven psychological ways to attract readers...
There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.
Luckily, you have many creative options when it comes to promoting your blog content. In the infographic below from ReferralCandy, we hear from over 40 marketing experts about their favorite blog promotion tactics -- everything from relationship building to email segmentation to social media. Check it out....
It’s a fantastic opportunity for content marketers, and any other publisher looking to put their content in front of a highly engaged audience. Every day, millions of people, from CEOs to new graduates, browse LinkedIn for the latest news in their field or industry. LinkedIn posts are an ideal way to draw attention to an event or service, direct people to a landing page, or simply to build online profile.With all this in mind, we dug into our social data to find out more about the nature of sharing on the site. Here’s what we found from analysing six months worth of LinkedIn storiesavailable to us from Spike....
|
Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic compared to the previous month.
The extra time off allowed us to experiment with content in some amazing ways. Our most successful experiments were these:
- Create new email drip campaigns based on Buffer blog posts
- Update older blog posts with new information, graphics
- Create SlideShares
- Republish content to Medium
- Bundle tools posts into Product Hunt collections
I’m happy to explain fully how we went about this experiment and all of the 14 strategies that we tried. And happy to clarify anything in the comments!
It doesn't matter if you're just starting your first blog or are a veteran blogger, there will come a time where you will have writers block. It could be because it's Friday afternoon and your brain has already started the weekend, or, it could be that you can't figure out what you should write about.
Often times people stick to the same blogging style for every post forgetting that there are so many types of blog posts that can help them mix things up. Not only will mixing up the blog posts help conquer your writers block (I've even included tips below on how you can pass off your writing duties to somebody else) but changing things up will also keep your readers engaged since you won't be so predictable from post to post.
Instead of listing every single type of post imaginable (the list would go on and on), I've included a list of my favorite blog post types below that are truly beneficial for increasing your visits and leads. Here's how....
How can I write great headlines for social networks and my blog?
The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required.
So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide.Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog....
We wanted to provide an exhaustive, detailed guide for blog marketing. With so many individuals, businesses and organizations creating blogs today it’s become necessary to have an effective way to market your blog.As you know, writing and publishing a blog post won’t get you much traction.
You need to market your blog posts if you want to get traffic.This resource is full of actionable steps you can take to become a blog marketing superstar. Those blogs you read and love? You can become just like them if you follow the steps in this guide!
WHO IS THIS GUIDE FOR?
If you’ve read about the benefits of blogging and want to start your own blog, this guide is for you....
In this chapter, we’re going to cover a number of strategies that allow you to take your text-based blog post and turn it into something different.
Some people prefer to read blog posts. In fact, a lot of people do, but everybody has their own preference and if you want to reach your target reader that prefers other forms of content you have to give them what they want.Ready to get started?...
Looking for ways to keep visitors coming back for more?
Creating great blog posts won’t get you results unless you have an audience that reads and engages with them.
In this article I’ll share six ways to grow your blog audience and turn first-time visitors into devoted readers....
It’s easier to reach millions of people than ever, and great stories are doing just that.While a post on Buzzfeed or The New York Times is far likelier to get 5 million hits, a post on your personal blog can still accomplish that.It could hit the front page of Reddit or get shared tens of thousands of times on Facebook or get syndicated by a big publication.
Storytellers today have the best tools, the best distribution channels, and the largest audience in history....
I followed the formula for years, but then, about two years ago, the shares and comments declined. And so did the clients.
So I decided to wind down the blogging game and focus solely on client acquisition and networking.
For some people, blogging is still a viable option, but I believe the diminishing returns on blogging are imminent for everyone....
Did you know: Some bloggers recommendyou spend as much time promoting your content as you do writing it.(Derek Halpern of Social Triggers has an 80/20 split: 80 percent promotion, 20 percent writing.)
Wow, this is an area I fall well short on. I’m so impressed by those who hustle to get their content out there and in front of as many people as possible who can gain value from it....
This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.
We’ve enjoyed experimenting with the best way to use Medium here at Buffer, and we’re eager to learn more about what the best practices might be for helping the Medium community and engaging with an audience. If you’re new to Medium, I’ve collected an overview of resources here in this post, and for those who have been Medium users already, I’ve added several tips and learnings that we’ve discovered along the way....
So what can you do to make sure you feel good about every blog post you publish? Well, many things.
Content creators have a lot of control over whether or not their content is seen and shared. There are several variables, like how frequently you post and what SEO methods you’re using, that controls how much traction your posts get.
To learn 10 tried-and-true ways to get more eyeballs on your blog posts, check out today’s featured infographic from the tech blog Bit Rebels below....
According to Social Media Examiner’s 2014 SOCIAL MEDIA MARKETING INDUSTRY REPORT, 97% of marketers engage in social media marketing, and 92% of marketers consider social media important to their businesses. But is social media content effective?
Based on our ANALYSIS OF 13.8 MILLION PIECES OF MARKETING CONTENT, the answer is resoundingly, “No.”
We analyzed the effectiveness of marketing content from 8,800 B2B and B2C brands posted across Twitter, LinkedIn, Pinterest, Facebook, and Instagram over a 24-month period. Across the board, the data show that engagement with brand-generated social media content is declining.
|
Piotr Koczorowski debunks the notion that marketing and UX are enemies. Marketing is UX, and using its principles can greatly improve every marketers work. A thoughtful post!