Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Instead of a Laptop, This Messenger Bag Hides An Ice-Cold Beer Bonanza - Cult of Mac

Instead of a Laptop, This Messenger Bag Hides An Ice-Cold Beer Bonanza - Cult of Mac | Public Relations & Social Marketing Insight | Scoop.it

Nothing screams “summer!” like a bag full of beer and ice. The messenger-bag gurus at Timbuk2 know this, and have re-clad and re-released their stealthy party-in-a-bag bag, the Dolores Chiller Messenger — this time in Pilsner Urquell’s signature green and white colors.


You may be asking “can’t I just dump all the stuff out of my own messenger bag and fill it with beer and ice?” Why no, you can’t. Your bag’s interior isn’t insulated; and more importantly, your bag doesn’t come with a handy bottle opener....

Jeff Domansky's insight:

Ahh summer and beer. Ingenuity and did I mention beer?... ;-)

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The 20 Best Beer Ads Of All Time

The 20 Best Beer Ads Of All Time | Public Relations & Social Marketing Insight | Scoop.it

 ... Since St Patrick’s Day is coming up on Sunday, we decided to celebrate the occasion by looking at the ads that have beer as its main theme. If we’re going to be honest, some of the best advertising that has emerged over the last couple of years have come from beer companies and so, we take a look at the best ads that are out there....

Jeff Domansky's insight:

Tasty, um, marketing...

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The Intersection of Color Design and... Beer | Core77

The Intersection of Color Design and... Beer | Core77 | Public Relations & Social Marketing Insight | Scoop.it

The curse of the designer: You sit at the bar quaffing your favorite brew after a long day at the studio, then the light hits the stein just right... and you start wondering what the C, M, Y and K numbers are of this particular beer. Well, wonder no more—the Beertone color reference guide aims to do for beer what Pantone has done for everything else in the world: Assign it a specific color value.

 

For now the Swiss-based venture has only quantified Swiss-made brews, but they've got plans to expand beyond their borders and are taking suggestions. There's no word on when the 200-plus swatch booklet will begin shipping, but they're taking pre-orders right here....

Jeff Domansky's insight:

A colorful and tasty post... ;-)

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24 Fun Facts About Beer [Infographic]

24 Fun Facts About Beer [Infographic] | Public Relations & Social Marketing Insight | Scoop.it

Time for a pop quiz! What common beverage helped start the agricultural revolution, helps prevent kidney stones, and has been around for thousands of years? If you said beer you would be correct. Man’s favorite drink has been around for several thousand years and holds a special place in our history. People’s desire for more beer brought forth some of our most important inventions, such as the plow and irrigation systems which allowed for more efficient farming....

Jeff Domansky's insight:

Nothing like some cold [beer] facts!

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10 Beer Infographics that are Awesome | Neo Mamm

10 Beer Infographics that are Awesome | Neo Mamm | Public Relations & Social Marketing Insight | Scoop.it

From the history of beer to what to do with an empty, these infographics will provide you with a whole variety of knowledge about one of man’s most loved drinks: beer.

Jeff Domansky's insight:

Where would we be without beer? You'll learn some amazing facts about beer in these 10 infographics. Here's just a taste ;-)

-  Egyptian children were sometimes baptized with beer

-  in the 1600s, midwives created ultra-strong beer to ease the pain of childbirth

-  in 1773, the Sons of liberty gathered at the Green Dragon Tavern, had a few beers, and agreed to start a revolution

-  annual beer consumption in the US is 22 gallons per person

-  in the US today there are 1,482 craft breweries operating

-  9,000 BC Neolithic humans evolved from hunter gatherers to farmers. Was it the bread or the beer?

-  2,400 BC Sumerians invent the straw to avoid sediments in the bottom of beer

-  Plato said: "He was a wise man who invented beer."

-  takes 18 minutes to burn off the calories from a regular beer compared to 15 minutes for a pint of Guinness. Go figure.

 

I could go on but that would just make me thirsty for more. Just enjoy these 10 awesome infographics. Cheers!

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Know Your Beer: Pale Ales, IPAs, Stouts, Porters And More

Know Your Beer: Pale Ales, IPAs, Stouts, Porters And More | Public Relations & Social Marketing Insight | Scoop.it
Craft beer has been experiencing a renaissance for quite some time now. And while we certainly aren't complaining about this, there's one issue that keeps coming up.

 

Every day there are more and more options at the store. While this is fun and exciting for beer lovers, it's making it harder and harder to know which beer to choose (not exactly the biggest problem, we know)....

 

Just in time for the weekend! LOL

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