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Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media. In this article you’ll discover what the brain pays attention to and tactics for holding that attention.... 
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Facebook monetizes the past. Twitter the present. Pinterest, by organizing your wishes and dreams, can identify what you might do or buy in the future. That's a model worth $5 billion for the social network with almighty Google in its sights. The soft-spoken Pinterest CEO was attending Cannes for the first time. Silbermann, 32, had just checked into his hotel and was planning to have a quick drink with his team before turning in to prep for his keynote speech the following morning. A few weeks earlier his social media service, especially popular with women and hobbyists, began experimenting with selling ads to show to its 70 million users. With more demand than it could satisfy, Pinterest had limited its test to a mere dozen sponsors, wringing commitments of more than $1 million from each....
Jeff Domansky's insight:
Pinterest's advertising machine is just beginning to hit its stride.
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Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print.
Jeff Domansky's insight:
Interesting trend and very useful examples of interactive print.
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Whether you're cruising down the aisles of the grocery store, or speeding down the freeway, you're guaranteed to come across a few famous logos. Take one glance at any one of these logos and you instantly recognize the brand, but did you know there's sometimes a hidden message buried in them? It's surprising, but true. Here are 30 famous logos that have a hidden message. Take a look....
Jeff Domansky's insight:
Great design leads to brand awareness,
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Think Nike: just do it. Think Apple: Hello. Think EA Games: Challenge Everything. If your campaign speak keeps going and going and going like the Energizer Bunny, you may wear people out before they catch up with your this. Make it simple. Get on your Harley-Davidson until you can define your world in a whole new way. Thinking big about speaking simply is power. Complexity is difficult. Complexity will drown in the noise.If you can’t speak simply about whatever this is, take a step back, think bigger about simplicity. Do something different with this. Look at the heart and soul of this. Simple will rise above the noise. Think Big. Speak Simply.
Jeff Domansky's insight:
Lisa Pool reminds marketers of the most important element in marketing and communication. Simplicity.
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...Zynga was trying to be clever, but its strategists learned two things the hard way. One is that people will quickly get sick of a repetitive and formulaic call to action. The other is that it’s not wise to rely exclusively on a third-party platform -- especially a free one -- as a channel to market. And now BuzzFeed is learning this lesson the hard way, along with similar sites like Upworthy and ViralNova. These companies, as my MediaPost colleague Jamie Tedford reported earlier this week, are about to penalized by changes to Facebook’s algorithm. Facebook is aiming to “weed out stories that people frequently tell us are spammy and that they don’t want to see,” by reducing “click-baiting headlines.” “ ‘Click-baiting’,” said Facebook’s blog post, “is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed. However, when we asked people in an initial survey what type of content they preferred to see in their News Feeds, 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through.” Of course they do. People will quickly get sick of a repetitive and formulaic call to action. And it’s unwise to rely exclusively on a third-party platform -- especially a free one -- as a channel to market....
Jeff Domansky's insight:
Kaila Colbin says "clever" is not a long-term strategy for online advertising success.
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Programmatic advertising may be the sexy new buzz phrase, but more automation can lead to more clutter. When it comes to paid media on the web, the best way forward is to have fewer ads.
Jeff Domansky's insight:
Mike Kisseberth takes a look inside the challenge of programmatic advertising.
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This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand. Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms. What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand....
Jeff Domansky's insight:
Inside look at a big advertising campaign and all of its social media components.
Gonzalo Moreno's curator insight,
July 26, 2014 7:21 AM
El briefing de toda la vida... Pero en "modelno" 
Marareia Hamilton's curator insight,
September 17, 2014 6:07 AM
Millions of dollars are being invested into social media marketing campaigns as more businesses are starting to embrace the new digital era. It is important for businesses to understand how investing in this type of marketing strategy will have a beneficial effect on their brand. This article explains how creating a large social media campaign includes nine strategic steps which when followed can result in a high ROI for businesses. Although each of these steps are valid and have their place in the overall process the most important steps can be summed up in stages 3, 4 and 5. This can be simplified as; knowing the campaign objectives, targeting the right people and delivering the message through the right social media channels. These three stages are arguably at the heart of a social media campaign and can lead to greater insights about perceptions of a brand.
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NEW YORK—A study published Thursday by the McKinsey Global Institute confirmed that American citizens lead the world in the ability to justify needless purchases, a finding that extended across all consumer categories, from electronics, to food items, to motor vehicles. “When it comes to rationalizing a third flatscreen television, defending the bulk purchase of sale items, inventing reasons to upgrade a cable package, and categorizing any purchase as an ‘investment,’ we discovered that consumers in the U.S. are more than five times as proficient as their counterparts in other countries,” said researcher Peter Cahill, citing the roughly $100 billion per year that Americans justify spending on cell phones that are less than a year newer than their existing model, shoes with pockets for each toe, brand-name allergy medicine, in-home soda machines, apps, coconut water, collector’s edition DVDs, and thousands of other goods and services....
Jeff Domansky's insight:
Recommended reading from The Onion for marketing, PR and content marketing pros.
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Today, traditional TV still accounts for the lion’s share of video viewing, and will likely continue to do so for a good while, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30 percent. When managed together, TV and digital hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. Not surprisingly, advertisers believe the integration of campaigns across multiple screens is important and will become even more so, but the effectiveness of these campaigns in maximizing results has been mixed. Specifically, a recent analysis of 45 campaigns measured by Nielsen Cross-Platform Campaign Ratings found that the vast majority of advertisers’ “integrated” TV and online campaigns did not achieve better results than if the TV and online advertising had been planned separately....
Jeff Domansky's insight:
Cross-platform advertising is powerful. Too bad most advertisers don't know to get it right.
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2013 was full of key media milestones: The entry of successful entrepreneurs into the news business, the meteoric rise of BuzzFeed, and the re-emergence of long-form journalism. We attended The Future of Media Conference at Stanford’s Graduate School of Business for the second year in a row to explore what’s happening in the media and what’s to come.The conference boasted a star-studded set of speakers, starting with media entrepreneur and explorer, Chas Edwards of Pop-Up Magazine and the much-awaited California Sunday, and closing with Todd Yellin, VP of Product Innovation at Netflix. We share 10 takeaways from the day....
Jeff Domansky's insight:
10 media trends to keep an eye on if you're in marketing, branding, advertising and PR.
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Backed originally by media and tech luminaries like billionaire Pierre Omidyar, Tim O’Reilly and Mitch Kapor, Federated Media launched in 2005 as a network for online ads and eventually raised just under $60 million over its lifetime, riding the wave of digital advertising to a reported $200 million valuation in 2008. By 2014, its name and the heart of its traditional business was worth $22 million to a Texas-based television station operator and advertiser, LIN Media.Reaction from the ad tech industry was muted but consistent–”this just shows how hard it is to be an ad network anymore,” multiple executives told me–but I checked in with Federated’s founder, John Battelle, to ask him what happened with the brand....
Jeff Domansky's insight:
The impact of social media, sophistication of readers and consumers have each impacted the advertising business and the new media ad networks. The bigger question is what's next?
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Experiential marketing is a method of advertising through an interactive experience that gets customers to talk about your business or product. It can be an extremely powerful tool for those companies that want to leave a strong and lasting impression on customers. It’s a unique take on attracting customers, as it relies heavily on creativity to not only capture attention, but to motivate people to experiment with and refer your products to others.Costs can be low—this is definitely a guerilla tactic at heart and will rely more on thinking outside the box than shelling out the kind of money that’s required in traditional advertising....
Jeff Domansky's insight:
Great lessons from these six examples of experiential marketing.
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... News UK may have originally set out to disprove certain preconceptions about the difference between print and digital ads, but Abba Newbery, director of ad strategy for the company felt it was perhaps pricing that needed to change. “This research challenges the common held belief in our industry that people behave differently based on which platform they are consuming content. What it actually shows is that behaviour is driven by content and not platform,” she said.“ If memory encoding for ads on print and tablet are the same despite people spending shorter time on tablet ads then maybe news brands should be charging the same?”...
Jeff Domansky's insight:
Mobile and print-based advertising may serve to slightly contrasting audiences, but there are similarities in how the readers of each platform react to marketing.
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds. “Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel....
Jeff Domansky's insight:
Facebook has a big credibility problem with marketers and advertisers. As long as it remains unpredictable and unreliable as a platform, advertisers will avoid it.
Alex Byalik's curator insight,
September 28, 2014 1:55 AM
Facebook has become a vital social media tool for companies to interact with customers, raise brand awareness, and market their goods/services, however more companies are decreasing their social media investments in Facebook instead towards microsites and other alternative social channels. Companies are becoming more aware that "Likes" don't always guarantee that their messages effectively reach consumers. Companies blame the declining reach due to Facebook's EdgeRank algorithm, which organizes the way content is organized in a users news feed. The companies who are marketing their brand complain that they lack a level of control over their pages and the advertisements being sent out are leading to a lower return on their marketing investment in Facebook. This has led to a flight towards microsites or other smaller social media sites. Whether they are piggy backing on a site such as LinkedIn or created their own small site, these sites offer marketers more control over their content and have more options in page creation. While most of these companies have no plans to fully abandon Facebook, they are still using the site to lure them to these microsites of theirs. According to the Jun Group, clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent. I believe the change is good for marketers who are always striving to enhance their reach and investments. As Facebook becomes more aware of this exodus, then it will most likely adapt to these changes and allow for greater page customization and alter its content algorithm or else risk losing an important segment of its ad revenue. Even if marketers decide to return to Facebook, they now have a new channel to reach potential customers. The problem then moves onto users of social media sites who will be even more bombarded by advertisements no matter which site they go to.
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Brand teams are quick to rebrand when they hit a rough patch. But they sometimes forget that a brand is more than a company name, logo, tagline, or ad creative. And that a shiny new brand identity won’t automatically solve all of the problems of the business. The marketing world is littered with failed rebranding initiatives (from the Gap to Tropicana) that illustrate one simple truth about branding. A company doesn’t own a brand. It’s consumers do. Giving a brand a new coat of paint (or dressing it in sheep's clothing) won’t change consumers feelings and expectations of a brand....
Jeff Domansky's insight:
Tom Fishburne, AKA @marketoonist reminds us what matters most about a brand in "Rebranding."
Abbey Davis's curator insight,
September 9, 2014 10:13 PM
This article makes a brilliant point, "A company doesn't own a brand, it's consumers do".
Companies which get caught up in the colour of their logo, or their witty company slogan will struggle to create a brand identity which portrays authenticity to consumers. Consumers will make up their own mind about a brand, and no fancy logo or slogan will have influence over that, it's the authenticity of the brand identity that consumers see. Consumer insight is the most valuable research marketers can have to understand what consumers really want and how consumers see their brand. In this article RadioShack uses valuable consumer insight to rebrand their company so they were inline with how valuable consumers saw them and this way they were able to deliver what their consumers wanted. 
Payton Cox's curator insight,
September 29, 2014 6:41 PM
Companies often believe a new brand identity will automatically solve all of the problems of the business. Thats like putting a fresh coat of paint on a car with a broken radiator and thinking its fixed. This article raised a valid point "a company does not own a brand, consumers do". Consumer insight is the most valuable research marketers can have to understand what consumers really want and how consumers see their brand. It is important to engage consumers in the rebranding process.
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Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a fellow UA athletic endorser) also shows off her kung fu and yoga abilities at iwillwhatiwant.com/gisele, which will stream real-time comments from social media. Leanne Fremar, executive creative director for UA's women's brand, gave Adweek a sneak preview of the 60-second film, which rolls out Thursday on YouTube. Look for the raw, real video to go viral—much like the previous one with Misty Copeland, which has been watched nearly 6 million times.
Jeff Domansky's insight:
Very creative ad and innovative integration with Twitter.
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At a time when good-paying freelance assignments are harder to come by, many journalists are heeding the call of native advertising, where the pay is decent and the work is steady. But there’s a cost. Many worry about the impact on their credibility as a journalist. Some are even finding they aren’t so welcome back in newsrooms once they work for the business side. In the latest in Digiday’s “Confessions” series, we talked to a veteran freelance writer who has written for top women’s magazines and other national publications about the dark side of native. In this case, the journalist was working for a publisher’s content studio, which assigned stories a given client wanted written....
Jeff Domansky's insight:
A sadvertising tale... "lowest common denominator" for writer.
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From
adage
Google has gone through a lot of executive changes this year. Last month, the company's chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss Susan Wojcicki left that post to replace YouTube chief Salar Kamangar as the CEO of the Google-owned video service. Ms. Wojcicki's appointment overshadowed another leadership shift. A year after being charged with running Google's advertising and commerce organization alongside Ms. Wojcicki, Google Senior VP-Advertising and Commerce Sridhar Ramaswamy had taken full responsibility for the division that accounted for more than 91% of the company's $55 billion in revenue last year. The 11-year Google vet, who started in 2003 as an engineer on Google's search-ads team, now oversees search, display, video, analytics, shopping, payments and travel product lines. He discussed his new role in an interview below....
Jeff Domansky's insight:
For marketers, this interview with the new head of Google advertising is valuable. He provides an interesting perspective and a look at what's ahead.
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Online advertising has grown exponentially since its foundation in the 90s. Now, online ad sales make up the majority of the industry, and savvy companies are directing the lion’s share of their budgets at the digital space. Advertising through social media is nothing new, but so far, brands have been playing it safe, using many of the same methods that have already been successful in the past – combining banner- and text-link-style ads in news feeds and sidebars. But the possibilities of social advertising have yet to be fully explored. The real power comes not from the reach of a company’s network, but from getting that company’s customers to do the outreach FOR them. Social media is changing the way people view and interact with content online. While the idea of a website “page” has been a vital component in the way people understand the web, the use of feed-based content in Facebook, Twitter and Instagram has changed the concept of what a website IS. ....
Jeff Domansky's insight:
What will be the newest thing after native advertising?
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Canadian marketing tech shop Pivotstack recently launched Top 50 Ad Agencies, taking agencies' Twitter, Facebook, and LinkedIn numbers, as well as their site'sweb traffic rank according to Alexa, to arrive at a final score. So far, Ogilvy & Mather is ranked No. 1, followed by Ideo, Wieden + Kennedy, JWT, and Leo Burnett, to round out the top five.The list of agencies was compiled using existing best-of agency lists and the general knowledge of Pivotstack staffers, and the social numbers are entered manually and not kept in real time, so will undoubtedly lag the actual numbers....
Jeff Domansky's insight:
This new site aims to rank the social media presence of the world's top agencies. What do you think? Does it reflect the scale and results of agencies adequately?
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... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.
Jeff Domansky's insight:
Advertisers are spending way too much trying to reach millennial males. A shift in marketing thinking is critical.
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Agencies and brands are having a great time signing huge deals with social media outlets hoping to cash in on social media activity. But they're doing it wrong. They're forcing old models on new channels. Here's what they should be doing.
Jeff Domansky's insight:
Good reminder how to approach social media with new thinking.
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From
adage
Instagram has inked its first major ad deal with an agency, and it's big. The photo- and video-sharing site is rolling out a paid advertising program with a year-long commitment from Omnicom to spend up to $100 million, according to people familiar with the matter.... Omnicom and Facebook, which bought Instagram for $715 millionin 2012, confirmed the partnership but declined to comment on its terms. Instagram said it has a community of 150 million active users, with more than 60% from outside the U.S., and 55 million photos loaded daily....
Jeff Domansky's insight:
Instagram arrives!
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A young media business that makes all of its money online looks offline to grow its customer base.... ...What jumped out at me most about PopSugar's business is the $25 million, three-month-long traditional advertising campaign the company is just wrapping up to promote ShopStyle. In short, a company that has mastered digital publishing and marketing concluded that old-fashioned media -- television, magazines, and even downright Neanderthal exterior ads on the sides of buses, taxis, and phone booths -- was the best place to boost awareness for its search-engine business. The reason for going the traditional route was straightforward: Too much of ShopStyle's traffic was coming from other search engines, namely Google (GOOG). PopSugar needed to build up what the advertising industry calls "unaided brand awareness." In English, that means convincing consumers to go to your site just because, rather than because you spent money on Google keywords to lure them there. "Our object was simple," Sugar says. "When someone was going shopping, and they knew what they wanted to buy, we wanted them to know ShopStyle was there and waiting."...
Jeff Domansky's insight:
TV spots, color magazine ads, bus boards? Sometimes old is new, even in the digital marketing world.
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Motion leads emotion and other fascinating marketing insights. Recommended reading. 10/10