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Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help!
YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand.
I’ve had a lot of fun exploring YouTube optimization and wanted to share what I’ve found. Here is everything that I have learned and would do to optimize a channel....
Do you have a YouTube channel for your business?
Interested in ways to attract more viewers?
After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content.
In this article I’ll show you how to boost visibility for your YouTube channel.
It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez UK, who own Oreos.
It was only after BBC Newsround launched an investigation that they realised these Vloggers had been paid to say good things about Oreos, not having made it clear in the title and description of their video. The BBC journalist complained to the Advertisement Standards Authority (ASA) and they listened.
While some of the videos do 'thank Oreos for making this video possible' or state in the description that it is an 'advertisement', the ASA did not think they they had made it clear enough, and suggested the famous YouTubers were misleading their audience....
Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety .
There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube.
In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it.
Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche....
Let’s talk about You Tube for content marketing purposes. As much as I dislike video I still do it, and there are some people that say You Tube is the new TV… heck I even have a weekly social media hangout, so I totally get why you need to be video marketing.
In case you’re not aware… YouTube is owned by Google and videos appear high in search results. So if you’re struggling to get on the front page of Google for a competitive phrase then video will help.
YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Next to blogging, You Tube has a low cost to entry in some instances (like blogging), all you need is a web cam, a script and a You Tube Channel....
Social media marketing podcast 55, in this episode Gideon Shalwickq shares why YouTube is increasingly important for your business.
Do you use video in your marketing?
Are you wondering how YouTube can help promote your business?
To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Marketing podcast....
When you and the members of your inbound marketing team have a meeting about your new YouTube channel, there are some questions you need to ask. If you set out with a nonchalant attitude, then you are going to run the risk of a public relations or reputation management snafu. YouTube is just like any other information dissemination method, which means that if you mess up via YouTube, then your company reputation could suffer irreparably. And who can afford that?
YouTube newbies should check out The Small Business Guide to YouTube, a helpful microsite that shows a step-by-step guide for getting started with YouTube marketing. Created by Simply Business, this one-page destination covers everything from creating good content to preventing legal issues. With so many instructions to read through on YouTube’s help board, this site speeds up the process by briefly summarizing all the FAQs on one page and then making detailed answers easy to find. The page is designed as a flow chart that takes you through a series of “yes” or “no” questions that lead to the answers, which are outlined in a slide show presentation. It starts with the basics — “Do you know how to create a YouTube account?” — and moves into more complicated territory, like the various monetization options and how to measure your success in YouTube analytics. Every time you answer “no,” you’ll see a new slide that’s filled with checklists, videos, and links to articles to fill you in on what you don’t already know. (And who doesn’t love saying no?)...
How to develop a plan for posting to YouTube that fits your business strategy.... A YouTube channel can put your business in front of today's largest online viewing audience. Some 800 million people worldwide visit YouTube every month, many of them to research and discover products and services before investing in them. If your company can reach even a fraction of that audience with your own branded YouTube video channel, the time and effort to create one can pay off, says Michael Miller, author of YouTube for Business: Online Video Marketing For Any Business (Que Publishing, 2nd edition, 2011). "YouTube is an incredibly effective tool for attracting new customers and even more effective for serving existing customers." Here are 10 key questions to ask when creating your company's YouTube channel...
YouTube video plays several key roles in the Customer Journey. The video platform offers customers a way to engage through comments and sharing content with one another and plays a supporting (sometimes starring) role in other social media campaigns by serving up videos for Twitter, Facebook andblogs. While it is more obvious that these other Social Media Platforms steer the customer journey towards YouTube videos, it is also interesting to note where and how the customer journey continues on from online video. Video can and does assist in the continuation of the customer journey towards these other social media platforms. The trick is optimizing YouTube to tap the full potential online video has in supporting and continuing the customer journey:...
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search?
Via Robin Good
Your YouTube rankings determine how many people find your videos, and provide steady page clicks.
Learn 7 tricks that will improve your YouTube rankings, and step up your online presence....
YouTube can now deliver live TV to a global audience at the same scale as TV. But the future of live Web video is probably going to be niche, not mass. That crazy leap that Felix Baumgartner made was astonishing.
And if you’re interested in the future of Web video, YouTube’s ability to serve up eight million livestreams at the same time is a really big deal, too.
As I noted yesterday, that number blows away YouTube’s previous peak of 500,000 concurrent streams, which it hit this summer during the Olympics, as well as last year during the royal wedding of Prince William and Kate Middleton.
So it doesn’t take much imagination to envision YouTube doing this kind of stuff, at this scale, on a regular basis. Which would mean the Web finally has a chance to rival TV when it comes to serving up live events with huge audiences — one of TV’s last remaining advantages over the Internet....
But YouTube is still going to be an important platform for live stuff. It’s just that you probably won’t see most of it, unless you’re in a very particular niche.... [Interesting perspective on TV & social TV from mega big events to mini niches ~ Jeff]
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Adweek Mash: YouTube Top 50 Best Videos
When it comes to online video marketing, Video SEO or using any kind of visual ploy to market your business, the platform that you should be leveraging is most definitely YouTube.
Why this should be so, is something that does not even warrant an explanation, because, well, you know. Just look around you. ‘€˜nuff said.Here are fifteen tips to help you and get you started on the process....
What’s the number one social network around the world?
Facebook, right? With more than 1.3 billion active users, Mark Zuckerberg’s platform dwarfs Twitter, Pinterest, Instagram and Google+ combined. But throw YouTube into the mix, and things start to get a little weird.
GlobalWebIndex surveyed internet users aged 16-64 about their social media habits and found that while Facebook easily beat YouTube and Twitter for overall membership and active usage numbers amongst respondents, more people said that they had visited YouTube in the past month than any other channel in the survey....
Where do brands go to release content that is richer, deeper and more tailored to the customer? I'd like to introduce a small video site called YouTube.
When it comes to engaging consumers online, the bar has never been higher. A recent study revealed that 82% of Americans completely ignore most online advertising. And it makes sense — faced with endless amounts of media online, we've all developed an eye-glaze setting reserved for pre-roll, banner and social media ads. Simply put, they don't work anymore.
Luckily, there's an antidote to this interruptive, beat-you-over-the-head type of advertising — it just requires a very different approach. In order to cut through the noise, brands must create content — stuff that consumers actually care about and want to engage with — instead of inert, product-centric advertisements. It may seem like an easy shift, until you realize that it's not the way the advertising industry has been oriented for the past 100 years.
So where do brands go to release content that is richer, deeper and more tailored to the customer? I'd like to introduce you to a small video site called YouTube....
Here are the pros & cons of each, as well as factors B2B marketers should consider for their video content marketing strategies!...
Your audience should be as wide as possible, but B2B companies should have targets in mind – namely, other businesses. What kind of site will attract your target organizations? YouTube unquestionably provides an opportunity for broader viewership with top brands averaging 884,000 monthly views. Although Vimeo draws fewer sets of eyes, you have less competition, so it may be the more appropriate outlet, depending on your industry.
In terms of quality and production value, Vimeo may have the leg up. Its more refined vibe and approach to video hosting can be more appealing to professionals, a definite positive for B2B outreach. YouTube’s limit on video length is problematic for longer demos, but in the B2B marketing world, the average effective video lasts just 30 seconds to 3 minutes. Fully customizing your account may be more valuable than high resolution and unlimited duration....
No matter what you're selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it's difficult to come up with just the right message, tone, and approach to make video marketing pay off for you. Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you'll have all the information and experience behind you to help inform your decisions. Here are five tips to get started....
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? ... With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 search engine? This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube....
One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel? ...If your customers, or the influencers of your customers are watching videos on YouTube related to your industry, then you should have a YouTube channel. Every company has something to be gained from building their brand, notoriety, and reputation. YouTube can be a fantastic channel to help achieve that goal, but only if you have a great idea for content that a specific brand-agnostic user group will genuinely value. If you’re doing paid search, YouTube can be valuable addition to an integrated campaign; if you’re doing PR, YouTube can help you get to the top of the pile on a journalist’s desk; and if you’re engaging with users through social media, YouTube can help to boost the engagements with your posts and campaigns.
Are you making enough video? The Technorati Media's 2013 Digital Influence report has highlighted yet another gap between consumers' behavior online and what brands are doing.
More than 70 percent of B2C and B2B companies are investing in video marketing this year, and YouTube is fast-becoming the silver screen of the world wide web. It’s an essential network for getting in front of the right viewers. Google’s video platform has seemingly endless reach, garnering more than 800 million unique visitors each month. At the same time, Americans are increasingly eager to subscribe to their favorite Channels so they don’t miss a single video. It’s important to have a video marketing strategy that powers consistent updates for eager viewers! There are a number of steps you can take to ensure your brand Channel is easily discovered and ridiculously engaging. In our latest infographic, Brafton outlines the top 10 ways you can optimize your business YouTube Channel. Check out our related blog post and our video marketing white paper for more insights....
Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video to find a solution to the problem.
YouTube is the 2nd biggest search engine in the world behind the mighty Google itself. So there is no doubt that you, as a company, need a presence there. Here’s everything you need to know about YouTube for business to get started....
This infographic shows results of an analysis of the top 1,000 YouTube channels: “... over one million YouTubers run ads on their content. To put it another way, YouTube writes checks to more than one million people monthly. That's more than the U.S. television industry employs. “The highest-performing 1,000 make a cool six figures a year. According to OpenSlate, the average revenue for the top 1,000 channels is $23,000 a month for an average annual payout of $276,000.” [Who knew social video was this powerful? Marketers, PR and content producers take note ~ Jeff]
Via Mindy McAdams
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![SEO: The YouTube Ranking Factors [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/0q9ZYogIFvVRhfVH9-ZCyzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The all-in-one guide to YouTube optimization: How to set up a YouTube channel and optimizing for growth from Buffer.