Public Relations & Social Marketing Insight

What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have? 

A video from a tiny Arizona startup busts some common myths about using video as part of a content marketing program. There are three other things to love about it, too....

...Internet video is expected to account for about 84 percent of all U.S. Internet traffic in four years, up from its current 78 percent, Cisco says. That figure also includes IP VOD, which is basically pay-TV providers’ on-demand video services. A recent Sandvine study on cord-cutters also pointed to how much more bandwidth they use than average Internet users. Interestingly, the percentage of traffic devoted to those pay-TV services is expected to drop as services from online content providers, such as Netflix or Amazon, become more popular, according to Cisco....

Not only do 60 percent of marketing pros use videos in campaigns, but 60 percent believe it leads to higher sales from the recipients.

Would you believe that 60 percent of U.S. marketers are using video in their email campaigns? It’s a surprisingly high number, since videos themselves can’t be included in email messages. But that’s one finding in the third annual business video marketing survey conducted by the Web Video Marketing Council. This is OnlineVideo.net’s third and final look at that report.

That 60 percent figure is an increase from 52 percent the year before. The survey also found that 26 percent of marketers are thinking about using video in email campaigns....

The makers of Epic Rap Battles of History share their secrets for YouTube success spoiler: it's a lot of work and attention to detail.

Ever dreamed of a way to simply and easily create video from text, mix in a handful of visuals and produce a video to add to your blog or website with a click?

Recently, the launch of Guide moved that dream one step closer to reality. It’s an interesting debut of a unique, text-to-video production tool worth checking out. Here’s my test drive....

Mobile marketers and advertisers around the world are unleashing the power of video in their social media efforts and related campaigns.

And they’re doing so aggressively.

All told, the latest industry data reveals that 93% of marketers have now used some form of video. And that usage is growing more prevalent in social media marketing.“Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well,” eMarketer reported Wednesday. Video viewership and social sharing are “closely intertwined,” the report explains...