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Even though things have gotten quiet around Vine in recent months, the announcement to can it altogether came as a surprise. After its launch in 2013, the service that lets its users create and share 6-second looped videos, had quickly gained popularity among young creatives. Not unlike its parent company Twitter, Vine had failed to become a mainstream hit though, and ultimately the competition from the likes of Instagram and Snapchat proved too strong.
As our chart illustrates, we could have seen the end of Vine coming for a while. According to an analysis by Markerly published earlier this year, even Vine’s most popular users, those with more than 10,000 followers, had started turning their back on the service prior to this year. Less than half of Vine’s most influential users posted a video in 2016. The majority of influencers, celebrities and brands had already moved on to the next big thing – a clear sign of a platform’s imminent decline.
Vine will not be an infinite loop.
It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.
"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....
I don't know about you but Twitter is my favourite social media channel and I love it. There are a lot of Twitter tools out there and I use a lot of them.
The last few years I tried as many Twitter tools and apps I could find. Some of them were just OK, others were great. Many of them I still use today and others have faded.
Still today new ones keep popping up and the market is so saturated with Twitter tools that it's really hard these days to find the good ones that are reliable.
That's why I have decided to put together a fresh list of top Twitter tools. There is something here for everyone.From dashboards to very specific tools for analytics and hashtags....
Have you ever noticed how some people—such as celebrities or famous personalities—have a little blue checkmark next to their Twitter handle? That’s an indication that their profile is “verified” and of public interest.
If you want to get your own Twitter account verified, SurePayRoll has created an infographic to show you the necessary steps that need to be taken....
Do you want to build deeper relationships with your Twitter followers? Looking for easy ways to create loyal fans on Twitter? To reap the full benefits of Twitter, approach your engagement in a personable way.In this article, you’ll discover five ways to turn your Twitter followers into loyal fans....
Disney has had talks about a potential acquisition of Twitter, we’ve confirmed. They’re working with bankers now to determine whether the deal makes sense, multiple sources have informed us. While some reports have suggested that Twitter could fetch $30 billion, we are hearing that the price tag is much lower. Twitter stock is currently trending upward on the news, and Disney’s downward. At the end of last week, Twitter’s market cap was below $13 billion on Thursday, before rumors of a possible Salesforce acquisition broke. Twitter’s market cap is now almost $20 billion, suggesting that investors believe it could optimistically fetch that price. Disney, which owns media properties like ESPN and ABC, is hoping that the social media platform could amplify their reach. Twitter has also been dabbling in content partnerships, including one with the NFL. Successful implementation of these partnerships could also prove to be beneficial to a media conglomerate like Disney....
Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count toward the platform's 140-character limit. Media attachments (images, GIFs, videos, polls, etc.) and quoted tweets will no longer reduce the count. The extra room for text will give users more flexibility in composing their messages. Twitter first announced plans to stop counting extras like photos, videos, and user polls toward the limit back in May, but gave no firm date on when the shift would occur. A Twitter spokesperson declined to comment when contacted by The Verge. The date comes from two sources familiar with the company's business, but plans for the rollout could change. Another new adjustment to the character limit is that usernames will no longer count when they're at the beginning of replies, giving users additional room for discussion. It's unclear whether all of these changes will occur simultaneously; certain content types may gradually stop counting against the character limit in stages. But the company will at least kick off the move next Monday....
Twitter is one of the best places for ecommerce entrepreneurs to get awesome info to help grow their online store. With a few hundred million different Twitter accounts, it's tough to decide who to follow. To help all the entrepreneurs out there, I've put a list of 50 must follow Twitter accounts for ecommerce entrepreneurs. Check them out below, and follow them here....
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row. He also founded the RazorBlazers Club, a community for marketers who want to monetize with social media. Ian explores how you can use Twitter Analytics to take your Twitter marketing to the next level.You’ll discover great third-party analytics tools....
To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success. First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy. After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied. Here are the top 10 Buffer tweets and the elements that made them great:...
A search on Google will now display relevant tweets from Twitter in addition to its other results, a move aimed at adding a real-time element to Google.
For businesses, though, it’s an opportunity to get content to show up organically in the search results, which can increase traffic from people who are SEARCHING for a solution to a problem your business solves.
Pretty cool, right?
There are a few simple things you can do to optimize your tweets and increase your chances of showing up in search (not to mention Twitter search) and have Twitter and Google working for you.
Columnist Chris Kerns takes a deep dive into the profile descriptions for millions of Twitter users to bring you insight into why you need to look beyond just tweets to target your audience.
Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be.
But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their job, others an allegiance to a favorite sports team. By looking at profile descriptions for millions of Twitter users, we can see some interesting patterns emerge about how groups of people describe themselves....
Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages. For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way. While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics....
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Do you use Twitter for business?
Looking for tools to optimize your Twitter experience?
Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow.
In this article, you’ll discover five browser extensions to improve your Twitter marketing experience....
Twitter is looking to streaming video as an opportunity for growth as it seeks profitability, the company announced Thursday morning in its Q3 earnings report. Twitter announced it will cut 350 jobs – about nine percent of its overall workforce – as it seeks profitability.Twitter posted a net loss of more than $100 million in the third quarter, even as its user base grew three percent over last year. In the company’s quarterly letter to shareholders, it outlined video as an important growth strategy:...
Donald Trump is more popular than Hillary Clinton on Twitter -- with both humans and machines.University researchers who track political activity on Twitter have found that traffic on pro-Trump hashtags was twice as high as pro-Clinton hashtags during the first presidential debate. But the team of academics, led by Oxford University professor Philip Howard, also found that 33% of pro-Trump traffic was driven by bots and highly automated accounts, compared to 22% for Clinton. Bots are automated social media accounts that interact with other users. Some are able to answer basic questions and serve a customer service function, but they can also be used to spam and harass people....
Want full access to a Twitter feature that’s been available to only a select few since making its debut? Now’s your chance – because Twitter Moments is finally available to any and all users! For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?...
The ability to create Twitter Moments is being rolled out to all users. Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely. The below video from Twitter explains a little more about how Moments work:...
Twitter has just made a big change to the way tweets work. From today, Twitter is cutting back on what types of content will use up its 140-character limit. Now, @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet. This allows for richer public conversations that are easier to follow on Twitter and ensures people can attach media to tweets without sacrificing the characters they have to express themselves. Twitter first announced this update back in May but didn’t quite confirm a date when these changes would reach Twitter’s 300m+ users. However, today the company confirmed theupdate has been rolled out. ...
Twitter hashtags are powerful features that can help promote your brand, events, content, and more. It is also used to facilitate Twitter chats. However, they can also mean trouble.
Here are SEJ, we use Twitter hashtags to drive engagement, but we’re also aware that bots and spammers leverage this feature the wrong way.
That said, Venngage—a data visualization company—released an infographic showing the drawbacks of exploiting hashtags and what businesses can do about it....
Anyone paying attention to the technology world over the past few years can tell you that Elon Musk is… different. He thinks differently from most CEOs — most notably leveraging his fortune to build an electric car company that no one said would work, and two other companies at the same time. He talks differently from most CEOs, diving deep into theories on humanity and gushing about science fiction more than discussing balance sheets. But the best measure of how he’s different is how he acts, and there’s no better place to see that in action than on Twitter. On Twitter, Musk (@elonmusk) is an anomaly. He not only has more followers than his own car company (@TeslaMotors), but he also has more followers than @Ford, @Chevrolet and @Chrysler— combined. His personal account gets mentioned on Twitter more often than any American car company and sees more engagement than any of them. All without the help of ad budgets and teams of social media strategists. So what is Musk doing on social media that marketers can learn from? How has he continued to build a base of followers who hang on his every word? I mined his Twitter feed over the past year to find out and found three strategies from his social activity that we can all learn from....
Are you debating whether your small business should invest time on Twitter?
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition....
One of my biggest bugbears in the world of marketing are people that do not have Twitter. It’s a free platform that has over 310 million active users, and unlike the monster that is Facebook, doesn’t meddle with your timeline (too much). Whether it’s engaged with is a completely different matter but with these Twitter tips you should see a rise in your performance! Retweets and reply tweets broaden your network, your audience, and your profile – which in turn drives traffic to your blog and customers to your product or service. Ready to jump in?...
Despite the prominent placement and size (the Twitter cover photo dimensions are 500 pixels tall by 1500 pixels wide), far too many companies are underutilizing this opportunity to express themselves. We think all they need is a little inspiration. To give you a better sense of what a Twitter header photo done right looks like, we've put together a list of some of the best examples from companies around the world. Check them out....
Do you use Twitter to find prospects?
Looking for a better way to organize relevant conversations?
You can use your favorite RSS reader to monitor customized Twitter searches, Twitter lists, and hashtags that relate to your business.
In this article, you’ll discover how to set up RSS feeds to easily monitor and manage a steady flow of Twitter leads.
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![Here's Why You Shouldn't Use Hashtags [Infographic] | SEJ | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/M8ORN726505-G_2tpz_T_zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This chart from Statista shows how Twitter's Vine shrunk. Unfortunate, but the platform was too limited in its six-second length and features.