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What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. 
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XSEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago, or even last year. If your SEO strategy places a great emphasis on link building, you may find that your SEO influence has waned recently. While links connecting to your content are important, it is content itself that is becoming the most important aspect of an SEO strategy and what pleases Google the most. Here are a few things that you can do in 2014 to improve your content offering and make Google happy....
Jeff Domansky's insight:
How great content will make Google happy and your SEO rankings soar.
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Companies rely on PR firms for a variety of services and consulting ranging from strategy and message development to media relations and social media outreach to monitoring and reporting. Product launches, press conferences, event management and promotion, reputation and crisis management, media training, investor relations and of course content creation are all services provided by different PR agencies. Press releases are most often at the top of the list of public relations content along with reports, white papers, newsletters, case studies, corporate website pages, newsrooms, blog posts, short form social media content and media from images to audio to video. To suggest that overly optimized press releases and other content will bring down the PR industry is simply a sensational headline. It’s true, there are a lot of changes happening in the PR world right now and one area in particular that’s worth exploring risks and rewards involves the shift to native ads or as Google calls it, “commerce journalism”. I talked with Cara Posey about this recently and will likely post more about it here. But back to this business of optimized press releases killing PR agencies. Really?...
Jeff Domansky's insight:
Lee Odden offers solid advice on SEO for PR pros and throws cold water on the hysteria about Google killing PR.
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Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalized to the searcher. So the question for B2B marketers is: How can you measure rank accurately if you know it’s going to be different for each person – based on where they are, their search history, and their activity on various Google apps?
For example, factors like your location if you have location services on (eg. by using Google Maps) and usage history (Google uses hints to your location even if you have disabled location services by looking at your past searches) can directly impact your search results. For many marketers keeping up with SEO best practices is hard and confusing. But there are some things you can do that do work. In fact, Google look favorably upon them (hint: they are NOT dodgy link buying tactics)….
Jeff Domansky's insight:
Guess what content marketing strategies work best? This chart says it all. This an excellent SEO blueprint.
Keith Meyer's curator insight,
June 6, 2013 6:14 PM
Interesting read for those wishing to stay on top of SEO on Google. 
Victor Alejandro Polanco Frías's curator insight,
June 7, 2013 12:22 PM
Mejora tu posicionamiento...!
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The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs. These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs....
Jeff Domansky's insight:
This is essential reading for content and social marketing pros trying to manage SEO.
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Quick & Easy Keyword Placement Checklist
This SEO Guide is for the small business owner or SEO (search engine optimization) beginner that is in the initial stages of website creation or optimization. Search engine optimization is a great marketing tactic for any type of business, but many business owners or traditional marketers are apprehensive about optimizing their company’s website.
As a digital strategist who has been leading SEO campaigns for the last 7 years, I have heard a lot of excuses… “I just don’t understand” “I don’t have time” “It is too much work” “I tried for a little while, but didn’t see anything happen, so ….”
Don’t worry, I am not here to chastise, just provide you with a Quick and Easy Keyword Placement Checklist for your company’s website....
Jeff Domansky's insight:
Here are several really useful SEO and keyword tips you can use.
Raichel White's curator insight,
May 20, 2013 11:01 PM
This gives the average person an understanding of what SEO is about and what it involves. 
Dillon Thomas's curator insight,
May 23, 2013 7:42 AM
I LIKE THE EASY GUIDE FOR BEGINNER STUFF, IF YOU HAVE KNOWLEDGE OF SUCH THINGS. THIS BOARD WILL BORE YOU.. THIS PAGE IS FOR THE BUSY MODEL OR ACTOR GETTING THEIIR NAME OUT .. CAPITLIZING ON NEW MEDIA AND CREATING MULTIPLE ACCOUNTS ... FOR THE THE MODEL ON THE GO .. ALL ACCOUNTS NOW LINK TO EACHOTHER AND IT CAN BE A TANGLED MESS WAT YOU DO ON ONE AFFECTS ANOTHER . YOU POST AN ACTIIVTY UPDATE ON LINKED IT .. IT SENDS A TWITTER, FOR EXAMPLE.. YOU LIKE A VIDEO AND IT POSTS THAT TO TWITTER FACEBOOK AND GOOGLE PLUS .. SO KNOW YOUR ACCOUNT SETTINGS AND THEN USE A TOOL LIKE XEEME. COM WHICH PULLS FROM GOOGLE N ANYLTICS.. AND SUPPYLS REPORTS YOU WNAT TO HAVEA A COHESIVE NETWORK THAT OPTIMIZE, , DIMIINISHES RISK AND PROVIDE MAXIMUM EXPOSURE -- I DO BELIEVE AN AGENCY WOULD SEE THIS AS AN ASSET A TALENT BRINGS TO THE TABLE. --- A THRIVING SOCIAL NETWORK WITH FANBASE. .
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SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly....
What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice? These are the kinds of questions that philosophers worry over – or at least that keep those of us involved in search engine optimization up at night – but they may not matter very much going forward.
That's because SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly. Does that sound confusing? Read on, because here is what you need to know about Zen and the art of improving your search rankings in 2013: 1. There is no try....
Jeff Domansky's insight:
Pay attention grasshopper...and you can learn how to be one with page one ranking on Google. LOL.
Eliza Steely's curator insight,
June 6, 2013 8:06 AM
Learn how to improve your search engine rankings despite the changes that are happening constantly in SEO
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Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion. Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO. So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice....
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As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.... The growth of content marketing is also a concept that Fred Wilson of Union Square Ventures agrees with. Content marketing continues to see growth because it is the future of online marketing. He likes to think of content marketing as "moving the message from a banner to your brand and changing the engagement from a view to a conversation." Furthermore, Google's algorithm is continuously changing, meaning this pretty much guarantees that the quick win strategies that may have worked in the past will no longer work in the future. For instance, Google has announced that in the future, they will no longer be announcing/confirming Panda updates because it will be integrated into the search engine's existing algorithm (i.e. Panda is here to stay indefinitely). We've also seen recently the dangers of garnering links from paid advertorials (even on respected, high domain authority websites), a tactic considered as "buying links" in Google's perspective. Now is definitely the time to develop a new type of strategy to garner links and traffic. Inspirational examples of phenomenal content Below are some examples of companies that have created phenomenal pieces of content. Hopefully this provides ample motivation to take your site/client's site to the level!...
Jeff Domansky's comment,
April 10, 2013 2:51 PM
Stephanie Cheng's post is a must read. she's put a lot of time into outlining what content audit looks like and tips on developing a content marketing strategy that works. Definitely a post to bookmark.
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Search Engine Optimization is a vital part of creating and setting up a website these days. It ensures that your website gets more traffic and more importantly, receives relevant traffic. The common perception that prevailed was that any traffic is good traffic, however with the passage of time, this misconception has been put aside. If you have 1,000 visitors on your site daily, but only 10 are interested in buying your product, this is quite a waste of your hard work. Conversely, if you use the correct strategy to drive traffic to your website and are able to attract 100 visitors to your site out of which half are ready to purchase your product, you have struck gold.
One vital tool that can be used to drive relevant traffic to your website is social media. We all know that having a web presence is important. There is simply no better way to create a positive footprint on the internet than social media. It humanizes companies and makes them more accessible and approachable....
Jeff Domansky's insight:
Quality content is the best driver for search engine optimization.
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This article has been ranked #1 on all of Forbes and has "rankled" thousands of people.... ...So what do we do? Adam grinned with resignation, “It’s the Hubspot strategy of great blog content with a massive opt-in audience of social followers. It’s your InsideSales.com approach with strong industry research that people follow. And it’s old-school PR. PR has made a full-on 180 degree swing. I started in PR as a major. Now it is the ultimate, because it is about who you actually, really, know. It’s the buzz you create. And how much value you provide your community of followers in return.” I summarized: “So great content is king, and communities of avid followers make the king? And my friend Cheryl, of SnappConner PR will rule the world?” “Yes, basically.” Adam went on, “Dell does a really good job. They have 1M followers on just one account in Twitter. Their team answers all direct messages from their community, and stays on top of their brand and reputation.”...
Jeff Domansky's insight:
Great provocative article on the REAL SEO - content!
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Getting others involved in your SEO strategy can sometimes cause too much confusion, but a public relations department is one place that can actually give you some real help. By enlisting the help of others, your SEO strategy can move to a new level. Public relations often has quite a few high profile connections and quite a few different avenues to help you gain visibility, so it’s important not to let this department pass you by. This leaves many businesses to that simple question: Why haven’t I been using public relations before, and how can I get started right away? Fortunately, the answer isn’t too difficult. Once you really dive into the subject you’ll be wondering why you didn’t consider the help of public relations in the first place.
Top 6 Ways Public Relations Can Help Your SEO Efforts It is first important to understand what public relations actually is and how it works online. In short, a public relations department is in charge of creating relationships and connections with large publications and other businesses that can offer publicity for a company. Amongst their many responsibilities comes online work. A few ways that they can really help your SEO include...
Jeff Domansky's insight:
Nice overview of what PR can bring to SEO...
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Learn how To Optimize Blog Post Titles for your Readers and SEO. It can increase your CTR.
No matter how good your content is, it is useless unless people read your post. People will read your post by just looking at the headline. So headlines matter a lot! If you have a catchy headline usershim will check your post.
As a blogger we always try to write a catchy headline so that people read our post. That means we write a reader-friendly headline. Then what about search engines? We always try to get organic traffic from search engines. For this we need a search engine friendly title.... Via Martin (Marty) Smith
Jeff Domansky's insight:
Combining catchy titles with search-friendly meta titles will bump up your SEO. This post shows how easy it is.
Martin (Marty) Smith's curator insight,
January 9, 2013 6:47 AM
Solid article about why and how to create one title for visitors and another for search engine spiders and why that is a good idea. 
Barbara Kurts's comment,
January 9, 2013 9:12 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment,
January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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...The most important stage of your content campaign is to identify a gap within your industry that needs to be filled. You don’t need to reinvent the wheel here; in fact, I often look at ways to build upon existing popular content first before even coming up with new concepts. Here are a few questions that you need to ask yourself when conceptualising your new content:
To get an idea of what content works well within your niche, you can use a very handy free tool called BuzzSumo. BuzzSumo allows you to search through popular content based on a search query that you input. You can filter the content by type (i.e., article, video, infographic, etc.) and also by the number of social shares across each network....
Jeff Domansky's insight:
Matthew Barby offers superb content marketing and SEO advice. Highly recommended reading. 9/10
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![Why is Content Good for SEO [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/2Y-PYxkl1OFNkJJaC2FMWDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
An informative graph. Read also this blog post on Brafton that explores each part of the infographic. A great read and a great reminder of the importance of qualitative content not only to attract your audience but to be a must resource, easy to find.
"The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents."
Again, be an amazing curator, push valuable content. The rest will follow naturally. Via Gerrit Bes, axelletess, Guillaume Decugis
Jeff Domansky's insight:
Learn how content builds better SEO.
Guillaume Decugis's curator insight,
October 29, 2013 8:42 PM
The case for content marketing - in particular for SEO in a nice infogrpahic. Interesting to note that 44% of B2B Content Marketers found a positive impact of social on SEO. 
Kishore Daswani's curator insight,
October 31, 2013 12:03 AM
SEO has greatly transformed from traditional link-building to more intelligent content publishing. Semantic search is just the tip of the iceberg.
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While 'creating great content' is important, it's not enough. Promotion is critical to content marketing success. In this post, Paul May shows you how to improve your content promotion.
NEWSFLASH! Despite what you’ve read, your “epic content” isn’t going to magically go viral seconds after you click the publish button. There is no content marketing fairy. Like it or not, you’re going to have to work hard to promote your content. I mean really hard.
“Well, Hi Paul….Bad Start to the Day?” Why the rant? Well, Cyrus Shepard wrote a fantastic “blueprint for ranking” post recently on the Moz blog (one of the best posts of the year, IMO). I found myself nodding in agreement throughout it…until I got to the end and read this: “This blueprint contains 25 steps to rank your content, but only the last three address link building. Why so few? Because 90% of your effort should go into creating great content, and 10% into link building.”
In fairness to Cyrus, there’s more nuance to his thoughts than this quote conveys, but this fits into a theme that seems to be gaining momentum in some circles. I first saw Rand propose this at a Distilled conference I attended last year. The presentation was titled “F*** Link Building, Content Marketing FTW!”
I’m paraphrasing, but in this presentation he said something to the effect of: “I have this awesome link building tool…you should totally get it. Every time I use it, I get links from 400 unique domains. It’s called the publish button.”...
Jeff Domansky's insight:
Content counts but link building still supports strongly..
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Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. The answer is simple.
By combining knowledge on entities, associations, co-occurrence and authorship, you can build a strategy that actually solves a problem or satisfies a need for your target audience. By doing this you will increase traffic and naturally generate links. Like Hannah Smith mentioned at this year’s LinkLove conference, if you do stuff that gets links, rather than doing it for links, you are much more likely to succeed. And to save you the hassle of pooling all this together, I’ve done it for you. You’re welcome....
Jeff Domansky's insight:
How content marketing is the new SEO and tips to help you get results.
Intriguing Networks's curator insight,
May 27, 2013 10:14 AM
Simple Great Content = Good people want to link and will organically. So focus on your Content Strategy, now that is a little more complicated. 
James Johnston's curator insight,
May 27, 2013 11:43 AM
More information about getting traffic back from the search engines and what you now need to know about SEO.
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Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.
In the digital marketing world the words “game changer” rank right alongside “awesome” in terms of overuse. Yet, when it comes to semantic search nothing less can adequately prepare the marketer for the seismic change that’s coming. The reason for this lies more in the way digital marketing has operated to date and less on how search works. Interestingly it is the practices of the former that are forcing changes in the latter.
Put a bit more simply, if your online digital marketing strategy is based upon the creation of content that is keyword stuffed, contained tightly within a website and relying solely upon the usual link spamming to help search engines discover it, you are setting yourself up to fail. The reason lies in the way search now grades websites. In the semantic web the content contained in a website, regardless of uniqueness, quality or ‘cleverness’ will fail to do much in search if it does not also engage its intended online audience.
In Google’s semantic world ‘sentiment mining’ (what is being said about you), engagement (how your content is received), citation (where your website and brand are mentioned) and interaction (how your website is linked to) form the four pillars upon which your new marketing needs to be based on.
The good news is that gaming search and creating ‘shortcuts’ in marketing is now so effort-intensive that it makes no real economic search any more, so you may as well do the right thing and create a digital presence that delivers real value to the online visitor, is completely engaging and works hard to clarify the character and identity of your business. ...
Jeff Domansky's insight:
Exploring the shift in how Google evaluates website content quality and how to best respond to this new SEO reality.
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... The words we use can change how search engines find our content and whether or not they serve that content in their search results. When it comes to search engines, the placement of words in your blog posts can be just as powerful as the choice of the word itself.
Where to place words in your blog – a blog post glossary Understanding the different components of a good blog post is as important as your mechanic knowing the difference between a radiator and an engine block. When the correct terms are used, it’s easier to follow the checklist of must-haves in every post....
Jeff Domansky's insight:
Excellent SEO writing tips and checklist from Julia Rosien.
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Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene? You may be wondering why, but this trend has been building...
... I had a recent conversation with an SEO executive team, and they were seriously contemplating taking the entire company in a new direction… to content marketing. Why? Their reasoning was (besides pure SEO budgets drying up) that the value they used to provide to customers (which used to be immense) simply wasn’t there anymore. Hundreds, if not thousands, of SEO agencies are in the same position.
I’ve seen a few — such as TopRank Online Marketing and Vertical Measures — make this transition incredibly well. Others have simply put the “content marketing” moniker on their SEO content production service and called it content marketing. Yes, they’ve added such services as infographics creation, video production, and blog content creation, but content production is only one small part of the content marketing process. Strategic planning aspects of mission statement creation, audience persona gathering, internal content integration, and measurement outside of content consumption metrics are often absent.
The lesson for brands: A holistic content marketing strategy includes up-front planning and multiple goals, which in turn must bring in non-digital channels (such as print and in-person vehicles). SEO is just one very small part that covers a few marketing objectives. Make sure your content marketing strategy goes beyond top-funnel considerations....
Jeff Domansky's insight:
Here's some great advice on working with content marketing agencies. Most important, a reminder to start with strategy and to recognize SEO is only one part of a program for best results.
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Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Original, high-impact content still needs to be the lure for your audience....
There are a number of ways to ramp up the reach and exposure of your content, including syndicating it on websites like Social Media Today and Business 2 Community and sharing it on the big four social networks—Facebook, Twitter, Google+ and LinkedIn. Posting your content to popular social bookmarking sites, such as Digg, StumbleUpon and Del.icio.us, can be another source of increased exposure.
While taking these steps to promote your content will no doubt be beneficial, it is critical to address the issue at the core—ensuring that you produce the kind of content that compels a great deal of social content curation. If you can create highly shareable content, others will promote it for you. Publish relevant, information-rich and share-worthy content, and your search rankings will inevitably improve, as Google is increasingly informing their algorithms with social signals, such as +1s.
13 Google-Friendly Content Guidelines To achieve maximum impact with your company blog, create content according to Google best practices....
Jeff Domansky's insight:
Google has clearly indicated the importance of quality content. Smart business bloggers will incorporate some of these 13 Google-friendly guidelines.
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The web was dominated for a decade by two key elements. Search engines and content. Then social media turned up. Content creation on a smarter and social web requires intelligent and creative thinking.
..Google will always have good user experience as their primary goal, and each update they make will be in the direction of better understanding of the content from a human perspective. If you guide your copywriting to provide what your readers look for, not only that you’ll get more loyal audience that loves to come to your website and read what’s new, but Google will also award your actions with a higher ranking in their search result pages. So how should you write?Here’s what you should ask yourself before you publish your writing on the Internet...
Jeff Domansky's insight:
Valuable advice for and that gets great SEO.
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If words and pictures were drugs, Google would be an addict. Writers, photographers, and visual artists are the peddlers in this world.
Search engines are hooked because their customers told them it’s what they want. People have TV for the hard-sell commercials. They want awesome, informative content with entertainment value. That’s the deal or they won’t pay attention to your brand.
That’s why content marketing is all the rage…It’s a high stakes game, and he who dies with the most awesome, high-quality content wins. Blogging is one of the best ways to produce this content. It’s the business owner’s platform to tell the world about them, and their industry.
That can spell trouble for some. You’ll either need to become a better writer, or hire one....
Jeff Domansky's insight:
Matt Brennan builds a strong case for blogging as a critical content marketing strategy.
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![SEO: The YouTube Ranking Factors [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/0q9ZYogIFvVRhfVH9-ZCyzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Via Robin Good
Jeff Domansky's insight:
Very useful for content marketers.
Pedro Barbosa's curator insight,
February 3, 2013 4:16 AM
Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com 
Paula Arenas's curator insight,
March 5, 2013 1:11 AM
la fórmula sigue siendo un misterio, pero todo ayuda
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By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the work that goes into creating great articles is – well… a lot!?
Among the many factors that go into sourcing and crafting great articles, there are many other dynamics that go into making the content searchable and significant for the search engines to determine what, where and how display your written content and rank in the search engines; but for the purposes of this article when we look at how “good” content is created, we’ll be taking a look from the technical perspective and help you find that things aren’t as easy as just creating a readable and engaging article (though it should be that simple)....
Jeff Domansky's insight:
Essential reading and filled with insight on content marketing and SEO results...
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Expert advice to help you grow your web site traffic with practical tactics.