Public Relations & Social Marketing Insight

Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?

Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.

...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.

And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.

If there’s one thing the App Store is saturated with, it’s messengers: WhatsApp, of course, but also Facebook’s, and Snapchat, and Hangouts, and Line, and Kik, and all the rest. So why would Pinterest, a social network for exploring your interests, spend time building a messenger?

The answer says a lot about where Pinterest is going — and the product itself is one of the best things we’ve seen from Pinterest to date.

In part, Pinterest messages simply closed the loop that the company stvvvgvgarted when they introduced the ability to send pins to your friends on the network last year. Today, Pinterest users send 2 million pins a day on the service. But to date there has been no native way of responding to the pins, short of sending your friend or co-worker an email.

That’s where Pinterest messages come in. "We see it as heavier weight than a Facebook Messenger," says Tom Watson, the product’s designer. "It’s more of a conversation around an object than just a quick hello."...

With each passing day, PR is being nudged away from the familiar comfort of text-based communications to more visual forms of communications, especially in digital campaigns. 

Today, among other platforms, Pinterest must be part of your social PR campaign strategy, especially if your target audience is female. It’s easy to dismiss Pinterest as a site where women just share pictures of fashion and food, but do so at your peril. Consider this: 

• One-third of the women in the U.S. use Pinterest, according to Pew Research Center’sSocial Media Update 2013.
• 85 percent of the estimated 40.1 million monthly Pinterest users in the United States in 2014 are female.
• New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third-most popular sharing channel in the fourth quarter of 2013.
• Pinterest is the channel of choice for moms, who share three times more than the average user, according to MarketingLand.com.

Still need to be convinced? Here are three examples of creative and effective PR campaigns using Pinterest as a central communications hub: 

Buzzfeed is one of of the fastest growing media companies ever, with a monthly audience of 150 million and counting, thanks chiefly to its unmatched understanding of what people will read or share on Facebook.

Just two years after it started explicitly producing content intended for sharing on Pinterest, the $5 billion visual social network is already Buzzfeed’s second biggest source of social referrals, beating out runner-up Twitter.

*Dao Nguyen, Buzzfeed’s vice president of growth and data, says most publishers probably aren’t paying enough attention to Pinterest as a potential traffic source. “Pinterest is huge. It’s giant,” Nguyen says. “It’s regular. I wouldn’t say it’s predictable, because very few networks are, but it’s untapped.”...

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.

I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....

...But make a rookie Pinterest mistake when pinning on behalf of your business? You could be losing out on traffic, leads, and (potentially) customers. These missteps aren’t always as obvious as a typical Pinterest Fail, but luckily, they can be easily corrected with a closer look at account set-up, pin optimization, and ROI tracking.

So put down the recipe for Nutella brownies and the DIY beer bottle glassesand take a hard look at your company’s Pinterest strategy. We'll walk you through the most common mistakes people make on Pinterest, and give you tips on fixing them....

Pinterest just keeps on growing and has attained strength of 70 million users. Once you have got the hang on pins and boards and repinning, you might wonder what else there is to Pinterest. Pinterest can help your business grow if only you know and use some of the less known tricks.

The strategy – of simply pinning your own images and expecting others to repin – will not carry you far. You must seriously engage with others by repinning content. One assured way to develop new followers is to tag the original pinner in the description section.

There is a misconception that Pinterest users are on the site only for merrymaking. This is untrue as many Pinterest users are there to shop. When you are selling your products on Pinterest, make sure to include a price tag on the image. It is reported that pins with price tags attract 35 % more likes than those without price tags....

Would you like to attract more Pinterest website traffic?Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic, it should take you very little time…

Want to get discovered by the thousands of people who search Pinterest for new things to buy & share EVERY DAY?

If you said YES — this article is for you.

You’re reading this because you’re ready to take your Pinterest marketing to the next level, right?

Well, these 8 tips get back to basics to show you just how easy it is to build up your Pinterest presence fast....

For this year’s back-to-school season, the brand launched the #Toms Give Back to School Contest aimed at increasing engagement on Pinterest.

They encouraged people to create a pinboard and pin their favorite outfits using only items found on the TOMS website. To compete for the $500 Toms gift certificate, pinners created a special board for the contest and tagged every pin with “#TOMS Give Back to School Contest.”

Toms scored huge brand awareness and sales during the contest as pinners posted beautiful pictures that spread across their personal networks. The campaign shows the expanding influence of visual social media sites, and in the coming years, more brands will take part in this growing trend....

With more than 70 million registered users and 20 million monthly active users, Pinterest is a force to be reckoned with in the world of social networking. Here's an infographic from coschedule that shows why it is so important to you as a social media marketer, and how you can reach this powerful audience.

2 key stats:

1. A recent study of more than 1 million headlines reveals that Pinterest accounts for an astounding 90 percent of all social media shares.

2. Pinterest heavily favors topics and Pins that related to Food (52 percent), Home (18 percent) and lifestyle (15 percent)...