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Did you know that 87 percent of Smartphone owners use a search engine at least once a day. And that 72 percent of mobile consumers want to visit a mobile-friendly website.
Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Is your website converting them into leads? Are you creating interest for your business in real time?
Take a look at the infographic, created by ReachLocal, and see how you can reach mobile consumers in the right places, at the right time and with the right information....
Did you know that there are 7.45 billion unique mobile connections and 7.2 billion people on the planet, and that, 83 percent of 18 - 29 years old say their smartphone plays an integral role in their lives.
No doubt, mobile is increasingly becoming the channel of choice of consumers. Therefore, marketers must create an engaging, timely and cross-channel strategy. To succeed in mobile they need to respect their customer's time and offer them value. Marketers must build trust and loyalty across all channels with their customers in order to create long-term, personal relationships.
The infographic below from Marketo, sheds some more light on why you need a mobile marketing strategy....
The latest tally, based on more than 1 billion transactions in 3,000 online retail and travel businesses measured by Criteo, shows mobile in the first quarter of this year accounting for more than a third (34%) of all online transactions globally.
In the U.S., 29% of all online sales now are via mobile, led by fashion and luxury, mass merchants and travel.
The mobile share of ecommerce transactions grew 10% in the last three months, according to Criteo, which projects yet another 10% growth in the U.S. by the end of this year. That would put mobile transactions at 33% of U.S. online purchases and 40% globally....
The smartphone is now an essential item that everybody carries with them (just like their keys and wallet, is a huge resource for brand discounts, and at-a-glance information about what is on offer at stores, enabling marketers to deliver brand messages at a specific point in time (instead of waiting for the shopper to leave).
Armed with mobile devices, consumers not only reap the rewards in terms of simpler, more powerful and efficient shopping, but can also help retailers better understand what is catching the eye of the busy shopper.
What do consumers enjoy about using mobile technology for shopping? This chart from Statista is a very telling set of statistics...
For the third consecutive year, Siteworx found that consumers preferred to shop via a retailer's mobile website instead of downloading a separate app. This past year, 63% of respondents said they liked using a mobile site better, up from 56% a year before.
However, when asked which qualities would encourage them to download an app, those surveyed most frequently said they would do so if it were faster than the retailer's mobile website, beating out perks like loyalty benefits, special offers, and a streamlined checkout process.
What this tells us is that when comes to mobile shopping, time is of the essence, especially since so many people are browsing using relatively slow 3G networks....
The extent to which Brits are now shopping on their smartphone has been revealed by research conducted by Tecmark.Our research, conducted in association with OnePoll, looked at all aspects of smartphone usage in the final months of 2014.And it’s clear that shopping on smartphones is becoming an increasingly central part of the consumer’s experience....
Local Search Association’s (LSA) 2014 “Local Media Tracking Study” conducted by Burke, Inc. found that on average, mobile phones/smartphones are used to search the internet – across search engines, internet yellow pages, ratings and review sites and daily deals – 42% of the time compared to just 34% in 2013.
This jump in mobile usage means it is time to reexamine your mobile strategy. I take a look at the latest data available to identify mobile trends and ten things to keep in mind that will help develop a winning mobile strategy for your business....
Location based marketing allows brands to adapt their marketing message based on where consumers are geographically. By knowing where consumers are, brands are able to tap into daily habits and also encourage consumers with relevant offers and messages based on their location.
According to Greg Stuart, CEO of the Mobile Marketing Association, “Nobody resists mobile today. There are inflection points where you can create great change. Mobile is part of that today,” noting that Uber and similar companies who optimise for mobile customers are growing rapidly and disrupting their respective markets.
According to Cisco, 61% of application users have a better opinion of a brand when it provides a good mobile experience, with the highest impact when used with location based cues. For example, one shopping mall reported over a million WiFi connections with 500,000 unique customers, and an impressive 60% opt-in for promotions, after having installed an app with location-based features....
Walmart and Walgreens are using apps to make personalized offers to shoppers right as they’re in the store. The apps also keep track of past purchases, brand preferences and where people like to shop.
Starbucks has a wildly successful mobile payments app that saves coffee drinkers money while giving them great offers they really want on — surprise! — coffee. You probably have other brands and programs on your own phone. And you’ll notice that besides being direct and easy to use, they all rely on — and even revel in — data....
Time spent on mobile is skyrocketing. Since about 80% of that time is spent on apps, many marketing leaders have quickly jumped to the conclusion that the only way to reach and engage their customers is through their own branded apps. Wrong! Here are five — often ignored — good reasons for marketing leaders to broaden their mobile approach beyond their own apps...
Recently (in 2014) Deloitte carried out a survey which attempted to do exactly that. The survey was administered in the USA to 2,000 respondents. The findings were very interesting, particularly with regard to the obsession that people apparently have with their devices. Indeed, the survey found that: - “Nearly 40% look at their phone within a mere five minutes of waking up. - Nearly 75% check their device within 30 minutes and almost 90% of consumers report waiting no more than an hour to look at their smartphone.”
Not only that, but the US consumers were also asked how many times a day they check their phones. Almost 10% were found to do this in excess of 100 times a day, and 25% check it more than 50 times a day. Three percent of the respondents said that they check their phone more than 200 times a day. All of this shows the very important role that mobile is playing in daily lives, and the importance of companies finding ways to leverage this....
For most Internet users in the West, their first experience with the Internet was through a desktop browser running on a PC. That experience means the desktop web still sees extremely high use rates today in places where PCs dominate, like the U.S. and Western Europe.
But globally, the computing world is moving away from PCs and desktop web.Instead, the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet....
Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%.
With the number of global smartphone users hitting two billion this year (and six billion by or before 2020), the MMB study not only demonstrates that mobile marketing is a promising economic stimulus and job creator, but also sends a powerful message to companies, small businesses, and entrepreneurs in the online world: It’s time to develop a solid mobile SEO strategy to capture the profits of tomorrow.
While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition:...
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Most consumers still do the bulk of their research for retail purchases offline, and when they do hit the web, they are still more likely to use a desktop than a mobile.
Amidst all the tumult of the moment it is easy to overcook the impact of what are still relatively new technologies. Mobility is a case in point. There is little doubt, as Forrester Research reveals in its latest study that smartphones are starting to disrupt the path to purchase. But not necessarily the way you might expect.
In fact according to analyst Nicole Dvorak, mobiles are still much more about research than about point of sale purchases. What mobile has certainly done is made the work of marketers more difficult....
While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of a mobile-shopping assist.
In yet another study looking at in-store shopping behavior, the majority (75%) of consumers use their phones while shopping.Almost all (90%) of those 18 to 35 years old use a phone, compared to 77% of those 36 to 49 years old and just over half (52%) of those 50 to 65 years old, according to a study by InReality....
As marketing has evolved from print media to online and online has become mobile, one thing has become clear. Nothing in the marketing world stays the same for very long, and the intervals between changes are getting shorter.
Savvy marketers understand that just keeping up with all this change is equivalent to lagging behind. An effective mobile marketing strategy means finding ways to stay ahead of the changes. Mobile marketing strategies must be flexible, agile and adaptable rather than standardized and monolithic...
The fact that 42 percent of consumers have never made a purchase using their smartphone has left retailers scratching their heads wondering how to convert an enormous audience of devoted smartphone users from browsers to purchasers.
What can brands do to boost their success with mobile and engage reluctant consumers more successfully? Placeable has identified three essential tactics that retailers must implement to support their overall mobile strategy and stimulate mobile commerce and mobile-influenced sales....
According to Mobile TC Group when unit sold in first ten years are compared between other technological devices: when mainframe computer had sold 1 million, minicomputer 10 million, PC 100 million, Desktop internet 1 billion, mobile internet is sold 10 billion in first ten years.
XAll these numbers explain how important mobile marketing is now, and how it will be in the future. For instance, Google and Ipsos’ survey results showed that; mobile devices have become an integral part of users’ daily lives and their everywhere usage in different activities made them a very important shopping tool that should be analyzed.
Also, response rate and response time of users who make mobile searches show that mobile devices have an incredible power to lead their users into making purchase...
For mobile commerce, websites still dominate apps for making a purchase.
A new global study finds that only a quarter of those in the U.S. who have made a purchase via smartphone did so via an app. The other three quarters used either a mobile website or a full site.
The highest app purchasing is in Mexico (40%) and the lowest is in the U.S. (25%), according to the second annual Pulse of the Online Shopper study conducted by comScore for UPS....
In a new piece of research issued by PayPal in collaboration with the market research company Ipsos, mobile commerce is growing at nearly three times the rate of overall ecommerce at a global level, the data reveals.
From 2013 to 2016, the multi-country average compound annual growth rate (CAGR) for Mobile commerce growing three times faster than e-commerce
Mobile commerce is projected at 42% versus 13% for overall ecommerce (including mobile commerce).
Mobile commerce volume has grown significantly from 2011 and. currently,mobile accounts for 20% of its overall purchase volume worldwide, from 1% in 2010....
Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar retail marketplace.
This is often due to online forms of measurement such as click-throughs being used as the primary way to also measure mobile conversions, which are often invalid or unreliable and result in a significant attribution gap.
Driving this point home, a recent study by Deloitte about digital’s influence on in-store sales showed that consumers using digital tools before and during their in-store shopping experiences – most often on smartphones – convert at a 40 percent higher rate than those who don’t engage with digital....
Need to persuade your boss to use mobile apps and think mobile first? Then check out these mobile app trends 2015 complete with charts and tips.
Here are 4 key factors based on mobile app trends that should be incorporated into your 2015 marketing and beyond....
Mobile changes everything. We all know that’s true, right? Did you also know that mobile really doesn’t change anything at all? I’m serious. Hang in there for a moment, and I’ll explain what this is all about.
Specifically, it all comes down to how your customers use mobile. It’s pretty clear that mobile changes customer behavior pretty radically. Yet, at the same time, mobile doesn’t change customer behavior at all.
What’s also new is the speed with which they’ve adopted these behaviors. Responsive design and in-app advertising can help ensure you appear whenever customers go looking for a solution, wherever they happen to be....
Geo-conquesting is a relatively new idea in mobile advertising that uses location-based mobile advertising (primarily through social media channels) that directs consumers toward a specific business when they are physically in a competitor's location. For instance, if a local coffee shop wants to use this marketing method in their overall marketing scheme, they might target users who are at big coffee chains like Starbucks and Dunkin' Donuts with timely messages emphasizing local deals, short lines or unique menu items...
Consumers continue to use digital coupons to stretch their dollars. eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least once per year, will account for 55.0% all US internet users in 2014.
The digital coupon audience is a relatively mature group, but there's still room for modest growth over the next few years.
Mobile coupon users are making up a growing portion of the larger digital coupon audience as more consumers make in-home purchases via smartphone and tablet and as more shoppers use a mobile device to enhance their in-store experiences.
eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers....
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Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Essential reading for business and all marketers. 10/10