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Instagram has seen incredible growth since it was acquired by Facebook in 2012 -- in fact it’s grown by 400 percent! That's why for marketers, it can be an extremely helpful tool. Why Instagram? First, Instagram is easy to use, which is a big plus. Also, it’s not (yet) as ad-driven as Facebook, making it a friendlier option for those who prefer to spend marketing funds elsewhere. Since Instagram is visual, capturing someone’s attention on Instagram is much easier than on Facebook. Plus, the meaty part of this, is that it drives 58 times more engagement per follower than Facebook, and 120 times more than Twitter. That’s significant to anyone who likes numbers! Creative Instagram strategies By its very nature, Instagram leaves lots of room for creativity. But, if you’re planning to use the network as a marketing channel, it’s best to put some strategy in place before leaping into the fray. Beyond the obvious items like having a solid bio with your URL, a great profile photo and connecting your account to Facebook, I’ve pulled together several ideas worth considering....
What I love about Instagram is its simplicity and the fact that it’s completely visual-centric. It’s the perfect resource for connecting with your audience visually and for rounding out your social media campaign. I also love the level of engagement that takes place on this network. In fact, “Instagram is now seeing 15x more engagement than Facebook and 20x more than Twitter.” While we sometimes think of Instagram as a platform used by brands on a large and even global scale, it’s ideal for marketing local businesses as well. It just takes a few slightly different techniques. Here are 18 things you need to know about marketing your local business on Instagram for maximum effectiveness....
Instagram has rolled out a game-changer for businesses: brands can now sell products directly from the app.
The photo-sharing app introduced a new ‘tap to view’ button on November 1, 2016. The button gives shoppers the opportunity to learn more about an item in an image, as well as the option to go directly to the retailer’s website to purchase the item.
Vishal Shah, head of product management for monetization at Instagram, explained the inspiration to Recode: “We’ve seen pretty good progress in mobile on making purchases easier. But these two things—discovery and the actual purchase—are just not well-connected like happens in physical stores.”
The network’s announcement post explained: “Most mobile shopping experiences today take people from the shop window right to check out—without giving consumers the opportunity to consider a product and get more information.”...
Last week, we looked at how content on Instagram has seen tremendous growth and engagement for publishers in the past year. We’ve looked at the top tactics for Instagram video as well, but how do the top media publishers on Instagram divvy up their photo and video game? As video is an increasingly essential medium across social media platforms, how are these publishers using it on Instagram? We put 31 Instagram accounts from news publishers under the microscope. The data around engagement for the month of September comes from NewsWhip Spike. Let’s start with a look at the top 10 media publishers of September....
10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users.
Does that sound like a channel worth exploring?
We believe so! Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread.
In this post, I’d love to share 18 Instagram marketers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories too....
Do you use Instagram for your business?
Wondering if an Instagram business profile is right for you?
Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.
In this article, you’ll discover what marketers need to know about the new Instagram business profiles....
With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.
First, businesses want the ability to stand out on Instagram. Many companies, including a furniture store in San Francisco, shared that it would be easier for customers to email questions because comments are hard to track and take time to sift through. Second, businesses want a simple way to get insights. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers. A do-it-yourself craft shop in New York City mentioned it’s always looking for quick ways to fill seats in class.
With these insights in mind, we set out to make Instagram work even better for businesses. So today, we’re excited to unveil our new Instagram Business Tools....
Your Instagram profile is like a first impression of your brand, so you want to make it a good one! Long gone are the days of posting in the moment to Instagram, and now the growing trend is to have a well curated and cohesive Instagram feed. To help make your feed look amazing and save you time, here are 3 steps to planning the perfect Instagram feed!
Are you ready to improve your Instagram marketing? Wondering which tools can help you? To build a successful Instagram marketing presence, you need to have the right tools for the job. In this article, you’ll discover eight tools to create, manage, and analyze your Instagram marketing..,
With 21% of the entire adult population using Instagram, now is the time for your brand to implement a sound marketing plan, with the goal of generating immediate results.
In the post to come, we’ll examine 7 guides and 5 courses you can rely on to achieve Instagram success. While some of these guides and courses share a similar focus, each one can teach you something unique about succeeding with this social platform....
Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on. The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus, it's a great way for businesses to humanize their brand, recruit future employees, showcase their product and content, and delight and engage customers. One particularly great thing about Instagram is that it isn't just for still photography. There's a lot of directions to go with each post, whether it's posting shots from behind-the-scenes, videos, animated GIFs, holiday-themed content, contests and giveaways, reposts of followers and employees ... the list goes on....
B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough to have a sleek design. Unfortunately, many of these accounts are not very exciting. The surprising thing is, however, that many of these brands have great content marketing hubs.
So why the disconnect? Perhaps the reason for this has to do with the fact that they may be using the channel for a different business case, something like recruiting. In reality, any social channel, whether it be Instagram, Twitter, Facebook or Pinterest, should be viewed as an extension of and a distribution channel for your content marketing program.
Some of the content may be created specifically for that channel, but the tone, messaging, and overall look and feel should remain consistent. Here are my favorite examples of B2B brands who get it right when it comes to using Instagram as an extension of their content marketing....
In the past few years, Instagram has quickly become the go-to social network -- and not just for middle and high schoolers. Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter.
Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day.
To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer....
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While many think of Instagram merely as a popular social channel where people express themselves through creative images (or even a selfie), the platform has actually become a lucrative business for some. We work with a lot of Instagrammers at Webfluential, people who've been able to successfully transform their passion for creating into a career via the app. We've learned a lot from these creators, and we've incorporated all of these learnings into a new infographic which looks at the essential details of how to post, what to post and what performs best on the network. If you’re new to Instagram, or you're looking to boost your Instagram presence, this infographic is the ultimate guideline to your future posts.
Jasmine shares one of her favorite quotes from author Simon Sinek, “People don’t buy what you do, they buy why you do it.” In her opinion, there’s no better platform than Instagram to showcase why you do something. She believes Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than 87 characters (the caption limit), along with a photo that matches and elevates the storytelling component, you’ll win at Instagram....
Stories provides Instagram users with a chance to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.
Instagram is positioning this feature as a solution to over posting. There is a significant separate space where your Instagram Stories live and you can post as frequently as you want without worrying about over flooding your friends’ feeds or filling the grid on your profile page.
So, how does it work and how can it be helpful in building your marketing strategy? Don’t worry we have got you covered.
Before we start with how Instagram stories works, let’s first have a glance at how they appear on your Instagram profile....
Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? Well today, we’d love to dive head first into that topic and share: - How to set up a killer Instagram profile - The importance of goal setting and how to create a clear Instagram strategy - How to post great content on a consistent basis - Growth tips to help you build an engaged follower base. Continue reading for our best tips on how to use Instagram for business....
However, with Instagram’s timeline now also algorithmically sorted and the aforementioned growth in engagement with video on the platform, it’s likely that these engagement rates will continue to rise. It’s important to note that having a successful Instagram video strategy does not mean you’ll be able to directly transplant it to other networks. Although there are some elements that will cross over, and if the video itself is unique enough it will take off regardless, Instagram is very much its own place. There will be differences from platform to platform, so assuming that the videos that you produce for your Facebook page will be immediate success on Instagram is a bad idea. We took a closer look at Instagram videos in Spike to see what the most successful videos on the platform have in common....
Why have they done this to us?! Simply put, there are just too many users and too much content on Instagram now — so Instagram is doing its best to help us out. If you’re a brand that advertises on Instagram, you can expect the organic reach of your posts to shrink. Instagram has always been a for-profit company and now with a user base surpassing 400 million people, Instagram will require you to pay for ads if you wish to reach the amount of people you once did. The ethical nature of this move is a discussion for another time; this article’s goal is to help you prepare for these changes and continue to use Instagram as a tool to grow your business. If Instagram is an important part of your business strategy, here are 7 strategies your business needs to employ right now....
Many bloggers are active on Instagram, but not many have taken the plunge and tapped into the amazing advertising opportunities that Instagram offers. For as little as $1 per day you could be advertising your latest blog post in the Instagram newsfeed, and getting more clicks through to your website.
And because Instagram is owned by Facebook, you’ll be using the targeting power of one of the biggest consumer databases on the planet!
In this post I’ll show you how to set up your first Instagram ad and how to look at the results....
Instagram is an excellent network for branding and visibility. You can share and curate images and videos to visually create an experience for anyone visiting your account. But as with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of rules for businesses.
In this post I’ll review 12 Instagram for business do’s and don’ts to help keep you on the path towards maximizing your Instagram presence....
Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? Do you know how to get more followers on Instagram Instagram is a cool way to connect with your socially engaged consumers. There are more than 400 million active users on Instagram every month, and every day 3.5 billion photos are liked. Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use it wrong, and your efforts on the site could be a big empty fail. Do you use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app Whether you are new, you want to find out how to get more Instagram followers or just want a few more pointers, we’ve put together 52 tips to market your brand more authentically on Instagram....
How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.
To solve the issue, Instagram recently announced that they’ll use an algorithm to show users the posts that interest them. They’ll also use your “relationship with the person and the timeliness of the post” for filling your feed.Deja vu? Yep, Instagram is following Facebook’s suitre. This means that you can’t simply rely on real-time industry updates or increase your posting frequency to get real estate in more of your follower feeds. You’ve got to focus more on your audience preferences and use innovative techniques to engage with them. I’ve put together 5 tips to help you amplify your Instagram following, increase your engagement rate with your target audience and drive sales....
If you do take Instagram seriously, it can open up a world of opportunity for your brand. Forrester has named Instagram the “king of social engagement,” citing the fact that top brands’ Instagram posts generated a per-follower engagement rate of 4.21 percent. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.
So, you now know why your business should be on Instagram. Below, we tackle the “how,” walking you through the process of building an Instagram strategy, setting up your account, and best practices for brands. Read on for our beginner’s guide on how to use Instagram for business....
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Instagram is a great place to be for anyone looking to market anything.