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Twitter is good for afternoons; Tumblr is best after dark.
Bitly is a service that shortens links so they can be shared and tracked on social media sites such as Twitter and Facebook. Recently, Bitly mined its data to determine which days and times are best to share content so they will go viral.
The service looked at posts on Twitter, Facebook, and Tumblr. All times are Eastern....
[Some very useful social media tips - JD] 
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The internet is a big place. For a long time, I found the task of organizing and remembering all the articles, images, videos, posts, tweets, and sites to be formidable. The mass of information only continues to grow, but I have latched on to 10 free tools that help me organize my online journey. 5 are common, and 5 are just getting big on the scene. I hope you can find some that help you as well....
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Is Twitter working for your business?Are you looking to grow a larger and more relevant Twitter following?
Building a relevant Twitter following comes down to four core concepts: - Find and follow relevant people.
With that framework in place, here are some tips, tools and tactics to attract relevant followers on Twitter....
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'But they have a choice about how to harness that social TV energy' explains Tony Wang.
..."Broadcasters are not the ones to choose whether to have social TV. It happens whether they like it or not. But they have a choice about how to harness that social TV energy," he told the MIPCube conference in Cannes.
Wang cited stats showing that 80% of under-25s are using a second screen to communicate with friends while watching TV, while 72% of them are using Twitter, Facebook and other mobile apps to comment on the shows they watch....
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![Twitter Users Crave News Updates [STUDY]The Content Strategist | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/YJzdS1WISy1ckORGeXu_ZTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
In a recent study, 31% of Twitter users said that they follow bloggers that put out original content, while 33% claim to follow news organizations according to AYTM Market Research. And 42% of those surveyed follow brands.
“Businesses have the ability to appeal to Twitters users on multiple fronts by using a comprehensive social media marketing strategy,” says the Brafton News article. “Focusing on providing branded content that is timely and engaging will attract prospects looking for company information and news.”....
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TIME's social media editor Allie Townsend picks the 140 Twitter feeds that are shaping the online conversation in 2012.
[This is a great list to scan for fresh follows - JD]
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Not all tweets are created equal, according to research from Carnegie Mellon University, MIT and Georgia Tech. This is why some of us feel like we’re talking to ourselves on Twitter.
To expand your Twitter audience, think about how you present yourself and the content you share. According to the Twitter research, the most positively received tweets are asking your followers questions, sharing useful information, and letting people know you’ve just created new content. These attributes go to the heart of enriching your followers’ lives....
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...Instead of killing traditional media, as this TechCrunch post (about Osama Bin Laden) along with a series of MediaMiser reports have shown, social media has rather become an amplifier of traditional media and its journalists (while at the same time allowing everyone else a chance to voice their opinions too).
The reasons for this are simple, in my view: the traditional media – at least most of it – is still viewed as a trusted source and one that’s relatively objective. Bloggers and Twitter users with hundreds of thousands of followers, while wildly popular, just don’t have that same level of trust with the public (some do, but it’s a small minority)....
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Especially for companies that encourage its use, Twitter creates an ongoing tension between boss and employee as Roland Martin of CNN recently discovered.
I was going to tweet about Roland Martin’s suspension from CNN, but I decided to write a column about it instead. It’s safer this way.
Let me explain.
Big media companies love when their employees hit Twitter. After all, the short-form social media platform gives consumers direct access to media personalities, and along with it, an intimate connection that large media organizations, and the public, revel in....
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A new study wants to help you tweet, better.
The Most Annoying Tweet Imaginable, in other words, would be overly long. It would contain stale information. It would #totally #overuse #hashtags. It would be excessively personal. It would be aggressively mundane. It would be whiny.
All this, at least, according to a new study, released today, that explores what we like in our tweets -- and what we find really, really off-putting. "Who Gives a Tweet: Evaluating Microblog Content Value" is the culmination of a year's worth of analysis conducted by the researchers Paul André of Carnegie Mellon, Michael Bernstein of MIT, and Kurt Luther of Georgia Tech as they set to find out what separates value from vagary in a Twitter post....
[Superb advice; PR 2.0 must-read - JD]
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Inspired by Twitter's character-limited posts, students practice writing concisely.
Overview | How can online media like Twitter posts, Facebook status updates and text messages be harnessed to inspire and guide concise writing? In this lesson, students read, respond to and write brief fiction and nonfiction stories, and reflect on the benefits and drawbacks of “writing short.”
Materials | Slips of paper with brief stories (see below; one per student), computers with Internet access...
Shannon's curator insight,
April 13, 2016 12:23 AM
A small group activity to try with your students.
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Like most Americans, I see or hear some 5,000 marketing messages every day. Most of these I don’t notice, much less recognize. There’s no way I could. A person would need more than four hours a day even if he or she spent on average only three seconds considering every ad, logoed item and pitch. (And they said PR bloggers can’t do math.)...
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"We're not a social network, we're an information network." That's what Twitter's vice president of engineering, Michael Abbott, told the crowd at Mobilize 2011 this week.
That isn't new branding, Twitter has been denying it's a social network since at least a year ago. It all dates back to November 2009, when Twitter changed the question it asked users for status updates from "What are you doing?" to "What's happening?".
The trouble is, Twitter's main rivals Facebook and Google+ are not sticking to their knitting like Twitter is. Last week, Facebook widely expanded the range of information it tracks: read, listen, watch, 5 types of "life events" and more. Meanwhile Google+ has become known as a place for people to discuss common interests. This is all bad news for Twitter....
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When I started to run my own business years ago, I never would have guessed that, come 2012, I would be expected to update the internet on my life in 140 characters or less.
Yet here I am, keeping as close an eye on my Twitter feed as I do on my iPhone and e-mail. In this digital age CEO’s are expected to tweet.
An excellent little article by e-marketer on research done by social branding firm BRANDFog tells us that 78% of people surveyed on topics related to businesses using social media felt that CEO participation leads to better communication, and 77% of respondents said they were either more likely or much more likely to buy a product from a company that uses social media to help define a company’s image....
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Twitter is more than just a place to post a constant stream of minimally worded updates and links for your friends. ...But if you want to know about regular chats already being held on Twitter, check out these websites and their schedules. Each is specifically aimed at bloggers, and offer advice on how to create a blog, increase popularity, keep posts fresh and more....
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If you want a few tips on how to best create a great chat on Twitter, here are 15 hashtags that fit the bill.
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Small business owners that are looking to learn how to have a productive presence on Twitter could do a lot worse than to download and read a new guide that comes direct from the source.
Twitter published the 22-page PDF last week to coincide with the rollout of its small business ad products. It covers Twitter in three chapters, going back to scratch with the most basic info such as “anatomy of a Tweet” — a section that shows and explains hashtags, mentions, replies, retweets and other basics. There’s a tutorial on using Twitter search to find users that tweet about the keywords associated with your business, and a suggestion to search on your product or business name to see what’s been said about you.
But the guide goes beyond that level and actually offers some fairly nuanced tips for the small business crowd....
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We all want our tweets to get noticed, read and retweeted—whether they are your personal tweets or you are tweeting on behalf of a brand. The purpose of this blog post is to give you some information about what research says about the best time to tweet and show you some tools so you can tailor your tweeting times to your followers’ habits....
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Yep. We decided to do it again. We had such a fun time creating the Social Media Super Bowl Infographic that we wanted to create another one!
This time around the Oscars! Behold the winners of the social media Academy Awards!
[Great look at the Oscar Twitterverse - JD]
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When the news of Whitney Huston's death made its way onto the public conscious, a huge deal was made about how much faster Twitter was in breaking the news ahead of all the different media outlets. Yet while we’re all aware of how fast Twitter works as a media outlet, (and admittedly it does make for an eye catching headline), some points have been glossed over as a result that are worth considering....
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5 Essential Twitter Search Operators To Find The Most Relevant Tweets...
To start digging into the never-ending stream of data that Twitter has to offer, start by familiarizing yourself with Twitter’s advanced search page. You can use the simple search form on Twitter.com to do a rudimentary search, but the advanced search is where all the juicy information hides.
Here are five operators you can use in your search to really get at the heart of what people are saying about your product, your company, or your competitors.
[REALLY useful for PR twits - JD]
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If you are a standard CoTweet user, you have probably heard that on February 15, 2012, ExactTarget will be replacing the free service CoTweet ...
Below you’ll find a comparison of features and functionality across SocialEngage and other popular social media management tools in the interest of deciding which alternative is best for standard CoTweet users. The factors considered in this comparison include the ability to pre schedule posts, view messages and replies, as well as multiple user and team members support, and of course, pricing....
[Really valuable analysis - JD]
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CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.
But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that....
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Next week, viewers of “The X-Factor” can vote for a singer via Twitter in a partnership intended to strengthen the symbiotic relationship between television and the Web site.
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More Secure, Anonymous “Twitter Alternative” Being Used By Protesters...
There’s a new social network on the block that touts itself as being more secure, private, and anonymous than Twitter – something that the protesters at #OccupyWallstreet are embracing with open arms.
While Twitter has been highlighted in the media as a tool of revolutions and protests in recent months, its position might just be usurped by Vibe.
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