Public Relations & Social Marketing Insight

Today I’d like to tell you about orange color websites. Lots of people say that orange can look sticky and cheap as it’s known to be a polarizing color.

Continuing our series of articles on the anatomy of colors, today I’d like to tell you about orange. Lots of people say that orange can look sticky and cheap as it’s known to be a polarizing color. It seems like a fair assessment, remembering the orange color of price stickers, prison uniforms and traffic cones. But the correct using of orange color in web design can give you a range of advantages. Depending on the applying it, orange can cause associations with autumn, flickering fire, and certainly, fruit itself. It all depends on why and how you apply it....

[Fresh design ideas and inspiration ~ Jeff]

New research identifies logo trends in the United States, including color, geography, and more.

Thinking of using a leaf in your brand’s new logo design? You might want to think twice about that decision, because it’s not unique. That’s according to data from the U.S. Patent and Trademark Office as analyzed in James I. Bowie’s new blog, Emblemetric, which uses quantitative analysis from USPTO data to decipher and report logo design trends.

Nearly 3.8% of logos use a leaf in their designs (that includes generic leaves only, not specific types of leaves such as maple leaves or elm leaves). The trend of using leaves in logo design picked up steam in 2000, and today, leaves are considered a visual shorthand of an eco-friendly brand message. However, the use of leaves in logo design is even more popular in specific industries such as agriculture,  chemicals, pharmaceuticals, and beverages (approximately 10%-13% of logos in these industries use leaves in their logos). Even the advertising industry is above average in its use of leaves in their own logos (approximately 4%)....

PowToon aims to enable you to create cartoon-style, animated presentation and video clips without professional illustration and motion graphics software. I test drove the beta version.

When you look at many cartoon-style videos you see that they are actually not that complicated from a graphics point of view. Usually they involve a number of scenes (slides), they use static characters, basic entrance, exit, and emphasize animations and sometimes a cute hand that puts items on the slide, all accompanied by some simple music....

[Cool tool worth a test drive - JD]