Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How a small experiment at The Washington Post revolutionized its content management platform | Poynter.

How a small experiment at The Washington Post revolutionized its content management platform | Poynter. | Public Relations & Social Marketing Insight | Scoop.it

...Because of its ease of use and aesthetic appeal, developers and editors at The Post began clamoring for content built with Pagebuilder, Franczyk said. A makeover of The Post’s recipes section came next, followed by Post TV, the paper’s video initiative. The platform was then used to build custom articles for the paper’s Olympic coverage and spin off a couple of standalone pages.


Now, what began as a simple experiment to improve the site’s author pages has evolved into the beginnings of a completely new content management platform for The Post. By this time next year, the paper plans to build the platform out into a suite of Web applications that encompass a variety of functions, including writing stories, planning editorial content and displaying it with a variety of page templates....

Jeff Domansky's insight:

Innovation in journalism and social media at The Washington Post.

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East Meets West

East Meets West | Public Relations & Social Marketing Insight | Scoop.it

Designing a home for a slopeside site alongside the main ski lift at Aspen Highlands presented architect Rob Sinclair with a variety of challenges.Chief among them was a logistical challenge: fit a 10,000-square-foot, four-story home on a steep quarter-acre lot, while considering city and county setback zoning restrictions and the additional constraints imposed by the presence of a ski lift just a stone’s throw away....

Jeff Domansky's insight:

Breathtaking mountain retreat in Aspen, Colorado.

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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | Public Relations & Social Marketing Insight | Scoop.it

Design isn't something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it's a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.


The reason why we often get bogged down in it all is because often, we don't know how to use the tools at our disposal to get high-quality designs. But here's a little secret, marketers: You don't need Photoshop to create great designs. Below are 10 design tools even the most design-phobic marketers can use to create gorgeous visual content....

Jeff Domansky's insight:

Rachel Sprung shares 10 tools you can use to design almost all of your marketing materials. Get the picture?

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25 Must-Have Free Fonts for Entrepreneurs and Designers

25 Must-Have Free Fonts for Entrepreneurs and Designers | Public Relations & Social Marketing Insight | Scoop.it

Great fonts (like most excellent things on the Internet) are generally handcrafted by independent designers. Making a font takes an incredible amount of effort, which is usually reflected in the price tag. On rare occasions, though, kind and generous designers will give out a few fonts for free, as a way of advertising the rest of their collection. If you like any of the fonts below, please consider supporting their creators.


I’ve compiled the following list of 25 must-have free fonts for entrepreneurs, designers and anyone else looking to impress. Enjoy!...

Jeff Domansky's insight:

For a distinctive website or publication, only the right typeface and lettering will do. Here's a roundup of the best at a startup-friendly price point.

Laura Blair's curator insight, October 12, 2014 11:08 PM
I love fonts
Mary Romero's curator insight, October 13, 2014 6:24 PM

Can't get any better than free for advertising purposes!

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The Most Hated Design Trend Is Back | Co.Design

The Most Hated Design Trend Is Back | Co.Design | Public Relations & Social Marketing Insight | Scoop.it

Like other smartwatches, Apple's Watch is embracing skeuomorphism.


But that's okay: It needs to.


Whatever the Apple Watch is, it's not a watch. Not really. Nor is any smartwatch: the Moto 360, the Pebble, or the Samsung Gear Live. It's an entirely new class of device. But it doesn't look like a new device. It mostly resembles a watch. That's because Apple (and other gadget makers) are turning to an old frenemy to help wrap their heads around these things: skeuomorphic design.


What is skeuomorphism? In the software world, it's all those buttons, shadows, gradients, chrome, and textures that designers use to make digital software resemble the real-world objects they're meant to replace. It's the calendar app bound in virtual cowhide, or the podcast app that looks like an ancient reel-to-reel tape recorder. It's a design language of digital fakery that Apple stuck to until Jony Ive blew out of the airlock with iOS 7. In the case of the Apple Watch, it's the wrist-based computer that resembles an analog timepiece in form alone.


But despite Apple's big move away from these principles last year, it had hood reason to follow along with other smartwatch makers and revisit the concept with its watch: Skeuomorphism is good at teaching people how to use new technology. In the words of our own John Pavlus, the iPhone's use of skeuomorphism was "a canny and monstrously effective solution to a daunting problem: how to make an input method once only seen in science fiction movies seem as normal and friendly as... well, as dialing a phone."...

Jeff Domansky's insight:

Word of the day - skeuomorphism. It's also valuable design principle worth knowing when you look at wearable technology and other high tech design principles.

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This Adaptable House Reshapes Itself For Your Growing Family, Or For Your Divorce

This Adaptable House Reshapes Itself For Your Growing Family, Or For Your Divorce | Public Relations & Social Marketing Insight | Scoop.it

The modern family is always in flux. That's why this house--with flexible walls, sliding cabinets, and moveable outlets--is easily reconfigured to meet the changing needs of our lives.


Americans spend around $300 billion each year on home renovations, adding to the construction industry's giant carbon footprint. But what if houses could reshape themselves as needed, so people could add a room or change the size of a kitchen without bringing in bulldozers or building new walls?


The Adaptable House, part of a new development in Denmark, is designed to change over time. If a family has kids and wants to add a room or make a living room bigger, the house can expand. If a grandparent moves in, the family can slide walls around to add another room. The house is even designed to split in two in the case of divorce....

Jeff Domansky's insight:

Denmark's Adaptable House is definitely a sign of the times.

aitouaddaC's curator insight, September 26, 2014 5:01 AM

Ou comment pousser les murs d'une bibliothèque ?

postcardportico's curator insight, September 26, 2014 7:37 AM
http://postcardportico.co.in/
Leather Fashion Scoops's curator insight, September 26, 2014 7:39 AM

somethings really are great and are of worth sharing 

 

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How To Use Psychology In Landing Page Design

How To Use Psychology In Landing Page Design | Public Relations & Social Marketing Insight | Scoop.it

Decisions, decisions, decisions!  Every day we are faced with a constant series of decisions.  Whether it is deciding to eat that piece of cake, or make a career change, the decisions we make shape our lives and who we are.


We like to think that all of our decisions are rational and that we are in control, however our unconscious mind, drives how we respond to advertising, brands, products, and in the end determines all of our buying decision. As a result, our landing page design plays an integral role in how our brains make a decision to buy a product or not.   The reasons unconscious triggers determine our decisions can be found in the structure of our brain. We can break our mind into three separate parts....

Jeff Domansky's insight:

Designing with psychology? When it comes to landing pages, they can work together.

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4 Ways to Use Images as a Background in your Design

4 Ways to Use Images as a Background in your Design | Public Relations & Social Marketing Insight | Scoop.it

Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design....

Jeff Domansky's insight:

Smarter visual marketing tips from Canva.

Miami Marketing Tools's curator insight, August 27, 2014 5:54 PM

Interesting article with tip about using imagery. And by the way Canva.com is a great site for all of you that don't have Adobe suite software.

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Unique packaging designs: Box Bottle Bag edition!

Unique packaging designs: Box Bottle Bag edition! | Public Relations & Social Marketing Insight | Scoop.it

Today, we thought we would highlight some of the amazing packaging designs featured in Andrew Gibbs’ Box Bottle Bag: The World’s Best Package Designs from TheDieline.com – one of our favorite recent design books.


Gibbs does a great job seeking out and discovering the “very best” packaging designs out there, which he categorizes as one of six style types: Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. Let’s take a look at each of these categories and try to find out why they work....

Jeff Domansky's insight:

Creativity with your coffee.

Tasz Neocork's curator insight, June 2, 2014 3:52 AM

Talking about wine packaging, Neocork wine cork provides and unbeatable printing surface on the wine cork. High definition printing, improving by far the rest of wine corks. Customers will appreciate better all wineries' marketing and branding actions. 

ChineseFoodsRecipe.com's curator insight, June 4, 2014 10:07 AM

Authentic Chinese Recipes

http://yzenith.com

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Searching The World For The Perfect Pizza Box Design

Searching The World For The Perfect Pizza Box Design | Public Relations & Social Marketing Insight | Scoop.it

Stashed inside closets in his Brooklyn apartment, Scott Wiener has exactly 652 pizza boxes. It’s the Guinness World Record for pizza box collections, and proof of Wiener’s bigger pizza obsession--he also runs a company that takes people on pizzeria tours of New York, writes a blog on pizza, and recently published a book about pizza boxes. “Everything I do is pizza-related,” Wiener says.


What makes the perfect pizza box? Though most are still a simple cardboard square, Weiner says a few innovators have tried to solve some of the design’s basic flaws. “Boxes are notoriously bad at impacting the flavor of a pizza,” he explains. “Normally you get a pizza in a box, you lift open the box, and the box has trapped so much steam that the pizza is gross and soggy.”...

Jeff Domansky's insight:

Creativity with your coffee: Design, marketing, product and creativity all wrapped up in a pizza box.

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30 Beautiful Brewery Websites Built With WordPress

30 Beautiful Brewery Websites Built With WordPress | Public Relations & Social Marketing Insight | Scoop.it

While the WordPress community continues to grow and expand every day, so does the craft beer scene. So it only makes sense that a growing number of craft breweries are choosing to build their websites on WordPress. After all, WordPress and craft beer have a lot in common: enthusiasm, loyalty, broad appeal, no shortage of strong opinions and a community of contributors of every stripe.


Craft brewers often share many of the same ideals found in open source culture, including the cheerful sharing of knowledge, skills, recipes and the strong support of each other’s work. You might even say that craft brewing culture is the open source version of the beer industry. With that in mind, here are 30 beautiful brewery websites that have been built with WordPress. Pour your favorite local pint, sit back, and enjoy. Cheers!...

Jeff Domansky's insight:

Tasty website and blog ideas.

France Lafleur's curator insight, February 11, 2014 12:19 PM

Pour donner un aperçu des possibilités offertes par WordPress.

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Fake New York Times Redesign Gets Torn To Pieces On Twitter - 10,000 Words

Fake New York Times Redesign Gets Torn To Pieces On Twitter - 10,000 Words | Public Relations & Social Marketing Insight | Scoop.it

Design professional Andy Rutledge may have bitten off more than he could chew by trying to address the “broken design” of news websites.


In a blog post that outlines all the problems with The New York Times’ design, Rutledge makes bold claims like, “It is hard to believe that the Times, or any other similar publication, actually cares about the news when they treat it with this sort of indignity.”


So what he proposes is his own rendition of what a NYT.com section front should look like — and journalists on Twitter, especially from the publication under scrutiny, weren’t feeling it.


And, really, they’re right. It’s hard to take seriously a design that completely ignores the constraints of a typical newspaper, or as Ryan Sholin mentioned, “Boy, it sure is easy to redesign a news site without any regard for advertising, performance, or politics. But so much fun!” Because, really, couldn’t we all whip together something glorious and beautiful if we weren’t constrained by practical needs within the newsroom?...

Jeff Domansky's insight:

Great read and cautionary tale when critiquing and offering insight into social media.

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The Twitter Redesign We Would All Love To See | Simply Zesty

The Twitter Redesign We Would All Love To See | Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...

 

We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel.

The Aim

Before starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.

 

While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....

Jeff Domansky's insight:

Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...

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This Girl Used A Sharpie Pen On A Car And The Result Is Incredible

This Girl Used A Sharpie Pen On A Car And The Result Is Incredible | Public Relations & Social Marketing Insight | Scoop.it

...Woah.


What do you get when you give someone a Sharpie pen and a Nissan Skyline GTR? Probably a bunch of ugly scribbles on a perfectly nice car...unless you're this woman, who has such an amazing artistic talent that when her boyfriend equipped her with a Sharpie, she created a masterpiece out of his car.


It first started as a small project to cover up the dents and scratches on the bumper, but when she revealed her design, they both decided that she should cover the entire car in her doodles. It took her roughly 100 hours of work to finish this masterpiece! Check out her amazing work; it's obvious those 100 hours were very well worth it....

Jeff Domansky's insight:

Now that's creative!

Kyree D'andra McCullough's curator insight, April 7, 2017 10:47 AM

The car is an amazing car and have shown high performance on both the street an the track. But there is only one thing, they are only available in the united states as a grey market car. Which means they are new or used motor vehicles and motorcycles legally imported from another country through channels. Nissan has not imported this car to the U.S. and it is not certified for sale here. First off it is right hand drive. It also does not meet the DOT emissions controls test. It also has not been crash tested and certified by the DOT. Nissan does not import the Skyline although the current Japanese Skyline two-door is the car known as the Infiniti G35 Coupe in America. Parts for this car are non-existent in the U.S. There are a few importers that can sell a legal Skyline in the U.S. but they are very expensive. right hand drive doesn't mean a thing. In conclusion the cause of the car is the low market in the us for them. and the effect of that is that you can't find parts in the us for them and that they have to be imported. 

Kyree D'andra McCullough's curator insight, April 25, 2017 10:17 AM
The new Skyline GTR is the better car because the upgrades and modifications. The main differences between the generations are visual, although engine, drivetrain, suspension, interior, etc received updates as well The engine designations indicate the cc so the RB25 is 2500cc and the RB26 is 2600cc. With a stroker kit and a rebore you can increase the cylinder capacity of the engine. All cars sporting the GTR badge are 4WD unless converted, including the R32rs.As a first step, the general consensus among tuners is that the exhaust system needs to be replaced with a system with much less back-pres­sure. While this isn’t as cheap as fitting a perfor­mance air filter, the gains are much more worth­while. Bearing in mind that a standard R34 should be giving somewhere over 300bhp to start with, this mod releases plen­ty of power and makes for a very lively road car. Most pipes work well with a standard motor but, if you were planning to go a lot further with the engine, pick something much less restrictive. In almost all cases, the standard ECU should cope with a slightly increased boost level, and that the factory airbox won’t strangle the performance at birth. In the occasional case where fueling is a bit leaned out, a fuel computer would be sufficient to alter the mixture enough for this level of tuning, and maybe Iridium spark plugs to stop the originals melting. In conclusion with modifications an upgrades to the car it is the better car.
Kyree D'andra McCullough's curator insight, April 27, 2017 10:20 AM
Let's say you just happen to be driving an you get a flat tire. The first step is to Turn on your emergency blinkers and slowly merge as far off the road as possible and turn off your car but keep you blinkers on. Then you want to get into your trunk and get under the carpet and there you should find all the tools you need. There should be a jack and the jack bar under you dummy tire. Grab the jack and all the supplies you need. Third Place the jack under your car on the side that has the flat and your car should have a labeled place for the jack to sit on the frame as you jack it up. As you see the car slowly rise check the tire until you can rotate the tire and isn't touching the ground. Fourth you can take your crowbar with goes onto your lugnuts to bring your tire off. They will be tight. Go around one by one and loosen them. When they are all off then you can remove tire and put the dummy on. Now when you are putting the lug nuts back on do put them all back on finger tight then take your crowbar and go to every other one and tighten the nuts. until you can't turn them anymore. Last You can then let you jack down and put the old tire in the trunk with the rest of your tools. From there you should be ready to continue but a dummy should only be drove 50 miles at 40 miles per hour so don't rush or the dummy could cause problems and control of your car.
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Announcing The Winners Of The 2014 Innovation By Design Awards

Announcing The Winners Of The 2014 Innovation By Design Awards | Public Relations & Social Marketing Insight | Scoop.it

The 10 best designs of the year include a soccer cleat, a campaign to end gun violence, and much more.Fast Company hosted its annual Innovation By Design Awards and Conference in downtown New York today.


It culminated this evening at our awards celebration, where we revealed the 10 best designs of the year.It was long road getting here. We received 1,587 submissions from around the world. From that, we pared entries down to 53 finalists. And from there, our esteemed panel of judges fiercely debated, voted, stalemated, and debated again to reach a consensus on the top 10 designs of the year....

Jeff Domansky's insight:

These designs are both innovative and inspiring. Creativity with your coffee. Highly recommended. 9./10

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8 Formatting Tips for Creating the Perfect Book Design

8 Formatting Tips for Creating the Perfect Book Design | Public Relations & Social Marketing Insight | Scoop.it

Page design is a fine art, but don’t despair. Even if you aren’t a professional designer, there are simple things you can do to make your pages look more polished.


Pull any bestseller or classic off your shelf and you’ll see all of the following principles brought into play. Use them yourself, and your book will belong with the best....

Jeff Domansky's insight:

Publishing your first novel but not a book layout guru? Eight tips to help you design and format your first novel.

María Dolores Díaz Noguera's curator insight, October 14, 2014 1:38 PM

8 Formatiing Tips for Creating the Perfect Book Design

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My 3 "Go-to" Websites for Design Inspiration

My 3 "Go-to" Websites for Design Inspiration | Public Relations & Social Marketing Insight | Scoop.it

It’s no secret that designers have their special “go-to” places for inspiration and I was recently asked me what mine are.


When looking for inspiration with typography and design, these are the websites that I highly recommend bookmarking. It’s good stuff, really it is....

Jeff Domansky's insight:

Brian Gardner shares three sources of his design inspiration.

Studionews24's curator insight, October 12, 2014 6:24 AM

Thanks for shearing your go-to sites :)!

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Why Every Media Website Redesign Looks the Same

Why Every Media Website Redesign Looks the Same | Public Relations & Social Marketing Insight | Scoop.it

The media website you keep seeing again -- and again, and again...


Responsive design is still a new concept that is changing as designers and developers figure new ways to marry form and multi-function. Dan Mall, founder of web design firm SuperFriendly, noted that while responsive design is only about four years old, many of the programs being used to build new site are much olderz.“


I think there are really great tools that are coming out, but I think that we as an industry are still wrapping our heads around what it means to design for different context,” Mall said. “I think as the tools become more intuitive and the process becomes more intuitive, it will free us up to start thinking about these things in different ways.”


The designers that Mashable spoke with pointed to a variety of sites as examples of forward-thinking responsive websites, including blog publishing platform Medium, gaming site Polygon and digital magazine The Great Discontent....

Jeff Domansky's insight:

From 80-inch big screen TVs to the new Apple Watch - what's a designer to do? Here's a good look at responsive design and the challenges and trends in social media design.

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How Smart Devices Can Be Disruptive without Being Intrusive

How Smart Devices Can Be Disruptive without Being Intrusive | Public Relations & Social Marketing Insight | Scoop.it

The key to a gadget’s ubiquity is balancing both function and design, so the device can enhance someone’s lifestyle without requiring them to change their behavior…too much.


I was lucky enough to spend 17 years of my career at HP, mostly with the PC and printer business, at a time when we were creating new businesses and taking new ideas to market at a breakneck pace Some of the basic rules


I learned back then became extremely relevant when I joined Livescribe. Right away, we shifted our product design to embrace smartphones and tablets given the ubiquity and power of modern mobile devices....

Jeff Domansky's insight:

The secret when it comes to wearables? The gadgets that are winning are not only innovative, they also integrate into people’s lives without being intrusive.

Marco Favero's curator insight, September 21, 2014 11:05 AM

aggiungi la tua intuizione ...

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The Real Reason You Don't Care About The Apple Watch

The Real Reason You Don't Care About The Apple Watch | Public Relations & Social Marketing Insight | Scoop.it

Why is the Apple Watch a bit, well, boring?


Because the next set of problems Apple has to solve is so much less fun than the last....

Jeff Domansky's insight:

Interesting point of view on Apple's newest creation, the market and the marketing challenge.

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5 Cool PowerPoint Slide Design Tools

5 Cool PowerPoint Slide Design Tools | Public Relations & Social Marketing Insight | Scoop.it

Are you hankering to give your PowerPoint presentations a visual boost? Do you want to get away from the "I did this in PowerPoint look" that you (and everyone else) get from using PowerPoint's built in templates? Do you need a timeline slide or help finding graphics to illustrate your slide content?


If you answer yes to any of these questions, then take a look at these five great—and free—design tools. They can help you enhance your PowerPoint presentations and speed up the design process.


Via Baiba Svenca
Jeff Domansky's insight:

Good advice and useful PowerPoint design tools.

Cynthia Day's curator insight, July 30, 2014 2:47 PM

pp

Athena Catedral's curator insight, August 6, 2014 3:52 AM

Because a good idea will go to waste if you can't present it right. 

becool's curator insight, August 21, 2014 7:51 AM
Voor wie nog graag ppt presentaties maakt, kan dit een manier zijn om er meer variatie in te integreren. Leve Prezi :)
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10 of the best sources for web design inspiration

10 of the best sources for web design inspiration | Public Relations & Social Marketing Insight | Scoop.it

Are you a web designer looking for the right place to get your creative juices flowing? Look no further — the following list is the perfect remedy for someone stuck-in-a-rut, bored of seeing the same designs over and over. Here are the most inspired, curated, and constantly updated websites around to help your creativity....

Jeff Domansky's insight:

Creativity with your coffee: great list!

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Get an Inside Look at Mad Men’s Final Season Poster Designed by Milton Glaser | AMC

Get an Inside Look at Mad Men’s Final Season Poster Designed by Milton Glaser | AMC | Public Relations & Social Marketing Insight | Scoop.it

AMC unveiled the official poster for the final season of Mad Men, designed by renowned artist Milton Glaser. As Glaser explains in an exclusive interview with amc.com, the imagery plays on recurring themes from the series,”notably the head of a woman and the wine being poured.” Another familiar element that Glaser incorporates is “the figure that has become symbolic of the program” — the iconic silhouette of Don Draper from the show’s opener. Juxtaposing Don’s original Season 1 image with psychedelic art indicative of the new season was a challenge that Glaser happily accepted, and the result is, as he puts it, “harmonious and convincing as a single experience.”

Jeff Domansky's insight:

Designer of the iconic 1975 Bob Dylan poster, Milton Glaser, does a very creative depiction of Don Draper. 

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Minimalist Logos for your Inspiration | Inspiration

Minimalist Logos for your Inspiration | Inspiration | Public Relations & Social Marketing Insight | Scoop.it

Here at WDL, we never get tired of great logo design. This is why today we have a new selection of inspiring logos to show you. These logos are minimalist and beautiful. They use simple lines and great typography, proving that you don’t need to over design to represent your brand in a bold way..

Jeff Domansky's insight:

Gisele Muller shares a wonderful collection of minimalist logos. Enjoy some creativity with your coffee.

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Inspiration from Package Design | WDL

Inspiration from Package Design | WDL | Public Relations & Social Marketing Insight | Scoop.it

From time to time we like to show you different sources of inspiration. From logos to icons, from print tobranding, we always like to show you that you can find inspiration in a lot of different designs, including package design. Packages are amazing for a group of reasons, but I believe that most important task of a package is to represent a product while catching the client’s attention. In package design we can find great examples of typography, textures, proportions, colors and much more. Remember to click on the images to read more about each design....

Jeff Domansky's insight:

Take a creative break with your weekend coffee and enjoy these package designs.

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