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Scoop.it!
Whenever clients tell me they just don't see the need to invest in a crisis management strategy ahead of potential scandals or even as the scandal is unfolding- I will remind them of this story from Reuters about the expense of digging oneself up and out of a hole inaction and poor decision making created.... 
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Scoop.it!
Press release disasters? File this one in the “some posts just write themselves” folder.
Pity the poor editors and news directors across the country. Inundated every day with pitiful press releases containing horrible headlines, bad ledes, lame quotes, bluster, babble and an absolute lack of news. Most of them just bad PR.
No better examples than these 21 press release flounders...
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Documents obtained by the Center for Media and Democracy, recently unsealed as part of a major lawsuit against Syngenta, reveal how the global chemical company's PR team investigated the press and spent millions to spin news coverage and public perceptions in the face of growing concerns about potential health risks from the widely used weed-killer "atrazine."
This story is part of a new series about this PR campaign to influence the media, potential jurors, potential plaintiffs, farmers, politicians, scientists, and the Environmental Protection Agency (EPA) in the midst of reviews of the weed-killer's potential to act as an endocrine disruptor, over the past decade or so....
[Bad PR practices eventually lead to bad PR - JD]
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Today, Woody Harrelson’s PR agent decided to “kick things up a notch.” Instead of a typical press event for Woody’s new film “Rampart,” this press agent decided to show his level of “internet prowess” and offer Woody Harrelson up for interviews on Reddit, one of the most “real” Internet sites out there. (By “real,” I mean that it’s pretty much full of people who have their bullshit filters on a constant “ten” and can pick out when something is hype in about two seconds.
So, of course, they did. You can read the post, and the resulting crap that Woody Harrelson got here. It ain’t pretty....
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Agency spent $234,000 for three-months’ communications help handling alleged contamination at facility.
A nearly quarter-million-dollar public relations contract was badly mismanaged by the General Services Administration, which allowed the vendor to write the statement of work, failed to clearly define specific deliverables and did not seek competitive bids, according to a Senate subcommittee investigation....
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Joe Maturo is a few fries short of a Happy Meal. Well, perhaps that is not the best fast food metaphor but the East Haven, CT Mayor delivered a whopper of a bad interview the other day.
While being questioned by WPIX-TV about the arrest of four police officers who were charged with unlawfully targeting Latinos in town for searches and abuse -- the mayor was asked what he was doing for the Latino community. Kind of a broad open question. The Mayor opened his mouth and stuck his foot in it by saying "I might have tacos when I go home." Yeah, that will help....
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The pizza chain became a lightning rod for criticism after it insulted an Asian-American woman, and the incident provides crisis lessons for all PR pros.
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Just like NetFlix, Virgin America is alienating its customers--but with some deft moves, it could win them back...
Being hip is all very nice. But being reliable, functional and at least appearing to care about your customers matters a whole lot more. That's the lesson Reed Hastings has learned at NetFlix and the lesson that Virgin America is still learning.
With the cute tag line "We're shaping up our back end" Virgin America may have thought it had prepared their customers for a bumpy ride, when it changed over to the Sabre reservation system. But everything that could go wrong did go wrong - including Virgin's catastrophically blasé response to their customers' outrage....
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This woeful PR publicist's pitch to humorist Dave Barry, yes THAT Dave Barry, is wrong in so many ways it deserves to be shared as a lesson for all PR pros. Read it and weep....
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In the annals of 'no frigging clue why I'm in PR, this one is right up there...recounted uproariouslyby The Blogess...
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Murdoch-owned News Corp. is making headlines again this week, further demonstrating that unethical behavior does not pay.
The mother of a terrorism victim filed a lawsuit yesterday accusing the News of the World of hacking her son’s phone after his death. The lawsuit is the first legal action filed by a relative or victim of the 7/7 London train bombings, according to the Huffington post, but it probably won’t be the last....
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The quest for more effective news releases continues. You wouldn’t know it by looking at this collection of 18 of the worst press release dogs.
The headlines alone will make you shudder. As you’ll see, the only plausible excuse for these news release fails is “the dog ate my real press release.”
But first, let’s look at some interesting press release trends....
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In the annals of CEO firings, Carol Bartz’s departure from Yahoo is right up there for conflict, emotion and great soundbites. But what are the PR lessons?
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PR Examples is a blog dedicated to celebrating the best in PR and social media marketing, stunts, campaigns and efforts.
[An enjoyable daily read from Rich Leigh and guest bloggers - JD]
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The public relations industry often seems like a vast sea of ineptitude, studded with fetid islands of grotesquerie. No more so than when approaching Valentine's Day.
This is PR Dummies. The worst of the worst, on a weekly basis. Among this press release's crimes: 1. Inability to avoid evoking the disturbing specter of forbidden man-pet love.
[ARGHHH! Bad PR alert - JD]
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Is this a typo I see before me? Unfortunate misspelling of science in this ad in the Islington Tribune.
[Haven't we all been there? JD]
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The practice of public relations can turn a holy man into a god damn dolt. We shine light into flackery's darkest corners every week in our PR Dummies column.
[Oh man, the bad PR is everywhere - JD]
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How important are consumer-generated reviews in your purchase-making decisions? If you're like me, the answer is VERY. When assessing hotels, the write-ups on Virtual Tourist and Trip Advisor invariably make or break my booking. The reviews on Yelp play the deciding role in tipping the restaurant scales. Same with Fandango for movie reviews.
Then there's the granddaddy of them all, Amazon, which recognized the intrinsic value of its customers' reviews early on in the game. It even applied for and was granted a patent.
As I think about it, nearly all of the big-branded retail websites today allow customers to weigh in -- good, bad and ugly....
[Excellent post by Peter Himler - JD]
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Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers.
McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
Now, #McDStories serves as a case study for what not to do when promoting a tweet. So, what can you do to avoid ever causing such a hashtag nightmare for your brand?...
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Ryanair CEO and his PR putzes have come up their latest “brilliant” PR stunt – charging you extra for the privilege of viewing porn on your PC.
You know you’re having another bad day in PR when your CEO gets headlines like Ryanair chief Michael O’Leary: ‘Passengers to Greece can pay in mountain goats’. Unless you work for Ryanair, where PR stunts like this are only an excuse to come up with something even more outrageous tomorrow.
Ryanair CEO Michael O’Leary and his PR putzes have come up their latest “brilliant” PR coup. Yes, the airline that wants to make you pay for going to the potty. Now, it hopes to add value to your cheap air ticket by charging you extra for the privilege of viewing porn on your PC or smartphone inflight....
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I don’t know whether the accusations by the women accusing Herman Cain of sexual harassment are true. But I do know he dropped the ball last week with his response. Or, more accurately, responses.
Cain made at least four mistakes in responding to the accusations. He’s not alone. His mistakes are so unbelievably common by politicians and executives who find themselves in crisis situations that they’re worth noting...
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Dear P.R., The news starts with a spark. As journalists, we’re skilled at fanning the flames. It’s your job to deliver that fire without anyone getting burned. And that’s no easy task. We realize we’re not perfect. We ask you for unique quotes, high res images, embeddable videos, and tell you we want them yesterday. Some of us are super sanctimonious. Some of us respond to your RSVPs but not your pitches and then take two gift bags. Some of us will befriend you just to crucify you for a scoop. Or we tell you we’re going to interview the CEO about one thing, and then bring up that thing. And sometimes we delete your heartfelt emails or decline to respond....
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Keith Zakheim is the president of Beckerman PR, a multimillion-dollar public relations firm in New Jersey. Keith Zakheim is also a big fan of milk. Don't test him!
Below is a real email that Keith Zakheim sent his lazy, selfish, milk-sucking staff yesterday....
PR leadership? Not so much!
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An interesting story about putting the PR blame where it really belongs. It started when I read a whining complaint from a high tech entrepreneur.
...I decided to look at Cabulous’ past PR efforts and do a quick analysis to figure out why it never got its fair share of media coverage. It looks like such an interesting product and story.
Their PR problems were painfully obvious....
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In our 16 years of business, we've represented a few particularly, foul-mouth executives.
I remember a young, dotcom PR director, for example, whose salty language would put any longshoreman to shame (note: PR Week actually named her one of the ndustry's bright, young stars way back when). Not surprisingly, I've haven't heard or read of her since. My guess is she's plying her trade as a stevedore these days....
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