Public Relations & Social Marketing Insight

Tablets are more likely to be used at home. Smartphones are popular on the road. Do your marketing tactics shift based on the device your customer is using?

In the report "Mobile Marketing: Not The Same On Tablets As On Smartphones", Forrester explains how to match your mobile strategy with the appropriate device and deliver a rich, relevant marketing experience.

[Excellent report from Forrester is free with simple registration - JD]

In all honesty when I wrote the title for this article I had to catch myself for I could not believe that such a title would still be necessary in this day and age.

According to the press release announcing the findings, the study revealed “4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July” alone. Leading the way were Amazon Sites which came in as the top retailer with an audience of 49.6 million visitors. And far as bricks and mortars go, Wal-Mart, Target and Best Buy were the top 3 in terms of smartphone visitors.

But what caught my eye was the quote from Donovan which inspired my title:
“With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment.”...

[Powerful stats for marketers... JD]

It's been mentioned in various blogs - I even heard it directly from someone who works at Google.  By 2013 - it is expected that mobile web searching will surpass desktop web searches.

There are roughly 644 million active websites out there right now. Some studies have estimated that 80% of consumers abandon a website because it isn’t mobile friendly.

Are you one of them?

Go ahead – pull out your Droid or iPhone and check out your site. Do you have to pinch your fingers in order to see the text or navigation? If so – it’s safe to say 80% of your mobile traffic leaves right away – and you’re losing business....

[Get mobile-ready... or else - JD]

A Mobile friendly Website Design is More Important than Ever… In the UK there are 23 million smart phone users over the age of 13, an increase of over 50% year on year.*

57% of customers said they would not recommend a business with a poor mobile experience, while 40% said they would switch to a competitor offering a better one, according to a 2011 study by Compuware....

The downside to this is when they are directed to your site and it is not optimised for mobile it will not display properly. In fact, any websites built with Flash will not display at all on iPhones or iPads. 35.1 million iPhones were sold in Q2 2012 alone and they will just show a blank screen.

If users cannot easily find the information they are looking for they will simply click back to the search engine and go to your competitor’s website....

News executives say mobile delivery future of news...

It's a mad, mad, mobile news world and publishers better dial in quickly.

News executives opening the Associated Press Managing Editors meeting in Denver on Wednesday said mobile news delivery offers newspapers and other media companies a good opportunity to make money in the digital world.

Tom Curley, The Associated Press' president and CEO, said media companies lost revenue opportunities with the Internet but have a chance to change that with mobile....