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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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When brands open up in social media, they need to consider that their consumers have now changed, with entirely new needs.
Whenever a brand embarks on a social media campaign, they need to ask themselves what it is their customers want and how they can give it to them. With social media, this means far, far more than anything your product/service can do. When your customers are in their ‘online’ guise, their needs become entirely different to those of the typical, offline consumer. Whereas we once turned to brands to fulfill a simple need or desire with the product offering, we are now turning to them for more.... 
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Some of the most diverse examples of QR code creation making them more than just a collection of black and while squares including Rubic's cubes, coin...
The examples listed below are a case of focusing more on the journey rather than the destination, creating more joy out of its creation rather than where it will lead to. Some use food such as sugar cubes (image above) while others aim for a much bigger scale. One way or another, the end result is much more memorable and will make you think twice about using the standard black and white QR codes you normally get....
Truly creative marketing...
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Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together?
Sini Tagiloa's curator insight,
August 20, 2014 5:43 PM
Paid Media vs. Earned Media. Which way is todays world 'turning' in terms of Marketing integration? Which one is more effective in modern day Marketing?
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The Winnipeg Free Press's cafe has increased reader engagement, helped social media efforts, and apparently made some fine sandwiches.
Not long ago, the Winnipeg Free Press’s social media editor hosted an online chat from her desk at the paper’s downtown news cafe. She had done it many times in recent months but something unexpected happened.
People had taken up the paper’s social media invitation to “join us” in a chat about Google+ with guests including GigaOM’s Mathew Ingram. But audience members started showing up at the cafe in person saying, “I’m here for the chat!”...
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By unpacking social media's broad definition on a case-by-case basis, you will not only render it familiar to a client, but also present it as something entirely doable.
Smart social media and PR 2.0 strategies for PR fims, solo PR consultants and social media managers...
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Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign.
Crafting a successful viral marketing campaign is more difficult than it looks. It requires careful planning and research. Use this cheat sheet to get started....
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Social media fatigue, social media frustration, this is all a waste of time, we're not getting anywhere, you've heard it all.
...If you’re not getting the most out of your social media participation, or if you feel like it’s falling flat on either a personal or professional level, there might be a few things at issue. Have a look through the list below for some of the causes behind the symptoms, and what you might to do give your social a shot in the arm....
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How can you set up the right strategy to help protect your brand from negative influences?
Online reputation management (ORM) has become a critical component to many corporate branding campaigns in 2011. With all of the online conversations happening today, the ability to replace positive sentiment with the negative is a primary goal of any reputation management strategy. At this moment, do you know what is being said about you, your brand, or your company? Right or wrong, what is being said online can have a major influence on what others think about you....
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...In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation. Instead of striving for Merriam-Webster precision, social media strategists would do better to focus on case studies.
Specifically, social media strategist Ari Herzog has argued, when you reach for the term “social media,” don’t spew broad buzzwords like Facebook or Twitter or YouTube....
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I love shiny new technology and social media as much or more than most PR pros. But I’m not afraid to say some of the newest social media “emperors” are not wearing any clothes. The challenge is how do we know which ones will have an ROI?
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![The Hectic Life of a Social Media Manager [Infographics] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/uaBlBss7a1dbc6kmZ_sTizl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A lot of folks are considering or do consider themselves social media experts because they do manage various social media channels for themselves or for others. This excellent Day in the Life infographic says it all...
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