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As Facebook gears up for its IPO and dominate media coverage, we wanted to share a brilliant comprehensive list, compiled by socialbakers, of some of the brands that are pumping the money into Facebook advertising to acquire likes and top their respective industries.
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From
mashable
American Express's head of social media marketing for the company outlined how the brand got to where it is now.
American Express went from virtually zero social media presence in 2009 to being hailed by Advertising Age as the “real winner” at South By Southwest this year.
How did AmEx do it? Leslie Berland, SVP of digital partnerships and development at the company, attempted to retrace the brand’s steps during a talk at Mashable Connect, and then dispensed a few social media tips on Friday....
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Want great retail content marketing examples? Here are some great ones from Starbucks, Patagonia, the LCBO, Jeni's Ice Cream, Lifetime Fitness and Zappos.
In doing some research for a retail-oriented content marketing workshop, I learned one thing: retail content marketing case studies and examples are hard to find. That said, I was able to find a number of print and digital content marketing examples that impressed me. Here are six of them....
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While not as illustrious as other sites, LinkedIn has developed a solid footing by becoming the main portal for businesses and professionals to establish a presence online. While it doesn’t have the user numbers Facebook boasts, its main pull is its ability to generate leads for businesses and customers. Back in January, Hubspot compiled a study that found LinkedIn generated the highest visitor-to-lead conversion rate at 2.74 per cent, three times higher than both Twitter and Facebook. Now new research has emerged which shows that the gap separating LinkedIn with Facebook and Twitter has increased with the site’s visitor-to-lead conversion rate being four times greater, according to new findings from Hubspot....
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Popular social networks offer a lot of exposure for your content but don't always measure up in impact. StumbleUpon brings an audience looking to spend time with content and simple mechanics for delivering content to an interested audience.
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If your marketing plan includes location-based networks, here are 5 ways to get started.
...Between the rise in location-based social networks, like Foursquare, and the mobile market’s meteoric growth, a new marketing avenue has opened up. Location-based marketing is a nascent frontier, and marketers are clamoring to take advantage of it....
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With brands like Facebook, Linkedin, Twitter, Pinterest and others posting huge gains in users, it’s obvious that millions of people are finding ways to implement social media in their personal lives, yet good ways to use social media in the office environment are still “under construction” as so many website home pages say.
Professionals who spend their time being productive in cubicles can jumpstart their ability to leverage Internet phenomenon like Facebook and others with these suggestions for using social media in the office....
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Over the last couple of years I have developed checklists galore, but some of the most useful have been the most simple. One in particular I use when setting up a new blog or website. It steps me through the online conversations and interactions will take place.
And while these checklists are great, usable and effective, they are nowhere near as pretty as the unbounce Noob Guide to Online Marketing....
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Are you wondering how your peers are using social media?Wondering if you should focus on Google+ or Pinterest?
In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are....
[Essential reading for PR 2.0 & content marketing pros - JD]
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I know there are some really bad small business websites out there, but some fresh numbers paint an alarming picture.
The stats come from “SMB DigitalScape,” a data tool that’s being jointly promoted by BIA/Kelsey and vSplash, the company that created the tool. The numbers were distributed Monday in conjunction with the beginning of BIA/Kelsey’s ILM East show. How bad is the picture? Consider these pullouts...
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A case study of how a family-run business gets an edge by using the latest social media tools
McKay Flooring are a family business established for 40 years. I think they give a great example of how smaller businesses can be creative in using social media marketing to expand their reach.
What caught my interest was the way that they use some of the newer social media marketing platforms like Pinterest and Instagram for competitions. These are all promoted through their blog, which is also a great example of how a specialist blog can act as a social hub for campaigns, while also building the credibility of a company by using testimonials and linking to product categories on the main site....
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There are so many marketing channels for small businesses it can be difficult to know where and how to best focus your efforts.
To help you sort through it all, we’ve reached out to a panel of marketing and small business experts and asked them all a single question: “What is a surprising marketing channel for SMBs?”
Below is a collection of their thoughts and perspectives....
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Here are some of the latest free online tools for accounting, social sharing, online portfolios, collaboration and content management.
[A couple of new ones suggested by Kim Phillips - JD]
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In a recent study of 5,000 B2B and B2C businesses, HubSpot found that LinkedIn was 277% more effective for lead generation than Facebook and Twitter, with a whopping conversion rate of 2.74%.
...The following are five tools within the LinkedIn community that businesses aren’t using to their full advantage....
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...In 2010, Weber Shandwick released a study on the state of leadership reputation (Socializing Your CEO: from (Un) Social to Social), stating that 64% of the surveyed CEOs did not engage through company websites or social media outlets.
“There are several reasons why CEOs are not more Social,” wrote Leslie Gaines-Ross, Weber Shandwick’s Chief Reputation Strategist. ”Time is better spent with customers and employees…the return on investment has not yet been proven, legal counsel tends to caution against it and anything that smacks of ‘celebrity CEO’ is a no-win.”...
As for ROI, the evidence is growing. Earlier this year, the Chief Strategy Officer of Dachis Group, Peter Kim, published 101 Examples of Social Business ROI. Among them...
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Honda, Kotex, and British Midland International caught our attention with some pretty awesome Pinterest campaigns.
As Pinterest continues to gain popularity, expect more creative campaigns. On Twitter, there are only words, and Facebook doesn’t have the same visual capabilities. Since people are more attracted to visuals online, perhaps content marketing efforts will shift to promoting photographs and images on Pinterest instead. Only time will tell....
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Marketers are increasing their social media budgets. Specifically, they plan to allocate 7.4% of their overall marketing budgets to social media in 2012 and expect this amount to increase to 19.5% by 2017, according to a Duke University’s Fuqua School of Business poll of CMOs taken in February. This is a sign that social media continues to mature. As it does so, it’s time for marketers to start using social media as a key marketing tool....
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The latest social media platform to join the ranks of Facebook, LinkedIn and Twitter is Pinterest. Haven’t heard of it? You will. With more than ten million users, the site is already rivaling Googe+ and YouTube in terms of overall site traffic. In the past six months, visits to Pinterest have grown by 4,000 percent. That makes it one of the fastest growing websites ever – and one that your organization should be considering as a marquee stakeholder engagement venue....
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Statistically valid? Perhaps not, but it’s an impressive number of respondents and provides a solid indication of how things are shaping up. To that end, some of the outcomes are equally impressive. Several things jumped out at me...
[Valuable insights from Frank Strong - JD]
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Whether or not you use Blackbaud’s software, one thing you’ve got to respect is their commitment to researching what online fundraising strategies work best for nonprofits.
Yesterday, they published the 2012 Nonprofit Social Networking Report (download it for free) that shows how nonprofits are using social media for fundraising....
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Earlier this morning the team at SocialMediaExaminer.com released their annual report on the state of Social Media Marketing.
...As with any surveys of this type, you have to remember that the people who responded are already a self selected audience of business owners who care about social media. So it's not surprising when the survey reports that "94% of respondents indicated they are employing social media for marketing purposes."
Still in reading over the report, there were several conclusions that I took from reading between the lines that I found interesting for anyone who is grappling with the challenge of how to effectively integrate social media into their marketing....
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Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share.
...To be a socially engaged business is no longer an option, it is essential, just like the website was initially perceived in the 1990′s.
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Pinterest is a visual website, and brands must keep that in mind when trying to build their following on the rapidly expanding platform.
“More than 12 million users [are] posting pictures to the image-based social network,” according to Mashable. The blog posted an infographic created by Pinnable Business on the best methods to employ when it comes to posting unique images to Pinterest....
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The Hunger Games just enjoyed a record-smashing opening weekend, fueled in part by an impressive social media strategy. The campaign is a case study for how movie studios should be marketing theirfilms on social, and provides a broader lesson in content marketing for any brand.
The Hunger Games’ social media team put together an immersive, multi-platform campaign that focused on three of the main themes that run through the novel....
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Review 13 examples of brands using LinkedIn company page features effectively.
...We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential?
Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use....
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