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A new study from IAB reveals that worldwide mobile ad revenue rose by a massive 82.8% last year to $8.9 billion from $5.3 billion in 2011. That's right -- while many traditional advertising channels are slumping, mobile ad spend nearly doubled from one year to the next.In terms of share of ad sales by region, Asia-Pacific leads the way (40.2 percent), surpassing North America (39.8 percent). Next in line are Western Europe (16.9 percent), Central Europe (1.3 percent), Middle East & Africa (1.2 percent), and Latin America (0.6 percent).
Why is mobile advertising growing so explosively? The report cites rising smartphone adoption, fast-expanding 3G and 4G networks, along with more time spent on mobile devices. Also, companies like Google, Facebook, Amazon, and Microsoft are devoting more attention to mobile media, mobile devices, and therefore, mobile advertising....
Even business-to-business brands seem to be getting a grip on the mobile world. Intel this week is launching a month-long campaign on News360, a mobile news aggregation app. The tech company is using the app to promote its new IT Business Report mobile app.
The fact that a B-to-B marketer like Intel—mobile is often depicted as a consumer space—is buying News360's ads underscores how major companies are increasingly giving relatively obscure smartphone apps a shot at their business. In a saturated apps market, News360 needs to prove itself, as brands have countless options to choose from. To that end, the 3-year-old mobile developer, which claims roughly four million users, is now jumping on the buzzy native trend in its pitches to advertisers....
Shopping via smartphone adds value to the shopping experience for the consumer....
Shopping via smartphone is on the rise. Consumers are using their smartphones to shop smarter. They are using their phones to compare prices and research products in retail stores. They are also making purchases online right from their smartphones. It is also becoming increasingly common for consumers to use social media while shopping.
Producers are tapping into this through social media interaction and advertising. According to First Data, smartphones rule as shopping tools....
Every broadcast from the local news station includes a call to action for people to connect with them on Facebook and use their mobile app. The promise of immediate access to breaking stories is too good to refuse for news and weather junkies.
Huge stories are a rarity in Western North Carolina except for weather related events. We jokingly say that if you don’t like the weather in the mountains to wait a minute and it will change. Over the last few weeks, violent storms have been rolling through the area making an app that gives early warning helpful...
Unfortunately, this mobile campaign failed...
The world of mobile is getting faster and faster, and that means more LTE everywhere. It also means less talking, more Facebook and, of course, more video. The bottom line — we are only just getting started. Some data points from Ericsson’s mobility report. We all must love watching video on the go, or else why would Ericsson say that video traffic is growing on the mobile networks by 60 percent annually. Ericsson, which released a new mobility report this morning, says that we will continue to see this trend as more people start to use smartphones and use them for everything.... It all adds up to powerful marketing potential...
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Here are three strategies to succeed in today’s mobile marketplace....
Ready to launch a B2B mobile marketing strategy but not sure where to start? Try these 15 tips you can use today. If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace. With that in mind, I thought I’d share some of the best uses of B2B mobile marketing so that you can apply some of the ideas to your business. But before we get started, let’s recap a few mobile marketing statistics so that you can better understand why B2B mobile marketing is becoming so critical in today’s world. Check out these statistics compiled by BarnRaisers.com: 9 - 6% of marketers currently use or are planning to incorporate mobile into their mix - 85% report an intent to raise their mobile budgets in the near future 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads - 42% are concerned about having proper mobile metrics in place - 42% report an ability to prove ROI
Only 21% state they have been successful in mobile – a decrease from 2010 Now you’re convinced, right? If you’re still unsure of how exactly to go about implementing a B2B mobile marketing strategy, here are 15 ideas to get you started:...
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business...
Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations. With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized. The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns. Unfortunately, according to a new report from Econsultancy, few marketers are delivering on those expectations of website personalization, especially on mobile. However, mobile marketing platforms have the ability to deliver personalized experience well beyond the web and directly in a customer's pocket. This infographic provides insight into the current state of personalization and how marketers can start delivering tailored campaigns on mobile....
Analysts say sales of tablet computers globally are soaring, but Blackberry boss claims the format will be dead within five years.... Figures suggested more tablets were shipped from January to March 2013 than in the entire first half of 2012. Apple remains the biggest brand in the market with a 39.6% share. The figures come just days after Blackberry boss Thorsten Heins predicted tablets would be dead by 2018. In an interview with Bloomberg, the chief executive said: "In five years I don't think there'll be a reason to have a tablet any more....
Google has just launched a new app that business owners will find incredibly useful. Google has just launched a brand new application called Google Places for Business in the App Store. The app allows users to connect their business with Google Search, Google Maps, and Google+ from an iPhone or iPod touch, and is free to download and install. Thanks to this new application, it’s now easier than ever for owners to promote their business online. In Google Places for Business, users can not only check on their online business listing, but also have the option of updating the details of their business on the go, directly from an iDevice....
Data from the Pew Research Center shows teens now primarily use their smartphones to access the Internet -- and this could have a big impact on your business. Teens use smartphones (shocking, right?). What you might find more interesting is that new data from Pew Research Center shows that 78% of U.S. teens now have a mobile phone—and nearly half of them (47%) own a smartphone. As a result, smartphones are now the primary devices that teens use to access the Internet—and this has big implications for your marketing strategy. The Pew study reports that 50% of teen smartphone owners say they use the Internet through their phones. And 3 in 4 teenagers report they’re “mobile Internet users,” which means they access the Internet on some sort of mobile device including phones and tablets (compared to 55% of adults who classify themselves in the same category)....
Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....
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Mobile warming is real. You can see its effects every day. From the incessant need to share photos to skimming the news, mobile phones are our digital lifelines.
And mobile warming – society’s growing addiction to mobile devices – is projected to grow exponentially.
Here’s a simple fact: more humans on this earth own a mobile phone than a toothbrush. While this might be a sign that we need to focus on our dental hygiene, it’s also a signal business owners can’t ignore....
If you're looking to up your mobile marketing strategy, check out these 5 vendors that can help....
If you ever wanted an invaluable source for mobile marketing stats and research data, Digby has it. This is a really impressive list of more than 200 research links with a particular focus on mobile commerce and engagement. Just a few eye-opening stats to whet your appetite: - Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (Source: Digiday, 2013)
- 46% of showrooming shoppers still ended up making a purchase in-store, an 11-point increase from 2011. (Source: Pew, 2013)
- 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)
- Nearly 50% of shoppers believe they are better informed than store associates. (Source: Motorola, 2013)...
The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases.
Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers. Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....
It’s challenging to find your customers, but it probably shouldn’t be, right? I mean, you create a product and find a market and there you go. Business 101. Today, however, it’s more challenging than it’s ever been. Your customers are living on their terms, not yours. They are doing their best to avoid your direct marketing and advertising. They are living their lives with or without you. Something I stress to clients is how no customer will ever be as obsessed with your brand as you are! They are carrying on and fitting your brand into their lives.
Via Brian Yanish - MarketingHits.com
... Customers are accessing their social networks via smartphones, making the presence of retail brands on these social outlets even more important. Approximately 80% of smartphone users access social networks on their devices, and 55% of those users visit social networks on their devices once per day, according to Monetate.com. Shoppers are using their mobile phones to shop, as well. According to Digby.com, 40% of shoppers in 2012 checked three or more channels before a purchase, compared to just 10% a decade earlier. And Monetate reports that 96% of smart phone users have researched a product or service on their phone. This very real combination of social interaction and product research is a one-two punch that retailers need to stay alert to. It is increasingly imperative to make sure brands fully optimize their customer retail mobile and social experience.
Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report from Constant Contact. Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing. When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram....
Most people may not yet be using smartphones to pay for goods when they are out shopping, but that doesn’t mean that they are not glued to their handsets anyway.
Some research out today from Google indicates that among smartphone owners, some 79% can be classified as “mobile shoppers,” using their devices for some aspect of the shopping experience, from finding store locations through to finding goods. On top of that, among those who use smartphones for any kind of shopping or browsing, some 84% do so in physical stores. And when it comes to investing in experiences that consumers like, retailers should stick to mobile web sites: 65% of consumers prefer these to apps.
Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical. For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right? Strategic demographic segmentation helps companies choose their customers according to their need. Focus on the customer Here are some best practices for a mobile marketing campaign: ○ Keep the customer involved ○ Listen to customers: comments and criticisms are always constructive ○ Be willing to offer something to the customer ○ If the client requests, let them opt-out easily ○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers; ○ Build lasting relationships with customers;...
...To figure out why CMOs and marketers should start caring about mobile marketing, I went to the source – Greg Stuart is the CEO of the Mobile Marketing Association and is recognized as a thought leader in the digital media world. I posed two basic questions to Greg during an interview: 1) why should marketers care about mobile, and 2) how can they get started? What follows are key notes from the interview and my guess is, if you haven’t started testing mobile, this may make you consider doing so....
Americans are going SoLoMo. They shop socially, search locally and do it all on mobile devices. And if you’re not going SoLoMo like they are, you will quickly be left behind. Recent research by event-promotion company Eventility indicates the importance of SoLoMo for small businesses: 97% of consumers now search for local businesses online, 72% trust online reviews, 61% of young people refer to social media to decide where to go when they go out. Most compelling: 78% of small businesses now get at least a quarter of their new customers via social media....
If you’re like me, the more programs and mobile apps claim to help keep your small business productive, the harder it is to find the time to sift through the clutter and determine which are worth a closer look. So I’ve done the research for you; here are my top five ranked organizational apps for the entrepreneur on the go.... Highly recommend you test drive Google Keep.
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![Smartphones Dominate Teen Internet Use [And Why This Matters] | V3 | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/ySD9kkks05a1X0AxZoZFQjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Shopping Around For Cheap Prices [Not Mobile Payments] Is The Most Popular In-Store Activity Among Mobile Users, Says Google | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/PZRFy0iESxqSI3M3msibFzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Mobile growth is exponential and the market is moving and changing very quickly. Smart marketers and dismiss will keep them in mind as they consider their marketing options in the future.