Five CES 2015 takeaways for disruptive marketers | Public Relations & Social Marketing Insight | Scoop.it
From www.thedrum.com - January 11, 2015 11:11 PM
Marketers at this year’s CES were united in their admission that the internet-of-things rush has not always prioritised the customer. Google, McDonald’s, Disney, Conde Nast and Fox shared five disruptive ways brands can harness technology to put the customer front and centre of cross-platform plans and personalise content at scale