5 Steps to Calculate Social Media ROI Using Google Analytics | Search Engine Watch | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - January 7, 2013 5:09 PM
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.

Via Pekka Puhakka