Public Relations & Social Marketing Insight

During a recent #CMWorld Twitter Chat on search and content marketing, I was asked a question: “What tools should content marketers use when it comes to #SEO? #CMWorld?”

At the time, I shared a quick list of content tools for search via a series of tweets. Afterwards, though, CMI asked me to provide more details on some of the SEO tools out there that could be useful for content marketers. The following list of free and paid tools represents some of the core, “blocking and tackling” SEO tasks that content marketers can use to advance the findability of their work.

While this list is not comprehensive by any means, since there are literally hundreds of SEO-focused content tools, plug-ins, bookmarklets, software solutions, and services on the market, it is simply meant to serve as a starting point for your efforts to improve your content’s search potential....

The catch phrase of 2013 seems to be “Big Data” – the concept of how massive amounts of strategic data collection (can you say “google”), analysis and targeting can generate huge ROI for businesses. I’ve written how I believe technology for marketers has finally caught up (technology-wise and cost-effectiveness) to where “lazy marketing” is no longer a valid excuse.

Do you know which of your marketing channels are bringing in the most customers? In today’s multi-channel world, it can be tough to tell. Generating engaging content marketing media is already tough enough – we need tools and processes to know what’s working and what’s not in order to maximize ROI. Savvy marketers know and use closed-loop analytics tools to measure, analyze, and act on the performance of all the elements of their marketing, from blogs to social media, landing pages to leads, and calls-to-action to email marketing and more.

Take a look at the infographic/study below, conducted by the gurus at SEOmoz. The standout takeaway: “….lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools”. This comes as no surprise. When savvy social media marketers are communicating their messages online, they want to know exactly how those efforts are benefiting them by analyzing whether each social strategy is connecting to their end goal: revenue….” …and how do your social media channels stack up against your blogs, videos email touches and landing pages?...