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In their book Made to Stick: Why Some Ideas Survive and Others Die, authors Chip and Dan Heath argue that stories are powerful persuaders because of their ability to simulate and inspire. When writing that book, they read hundreds of stories to search for templates of stories that would motivate, energize, and drive productive action.
The Heath brothers identified three basic story templates: the challenge plot, the connection plot, and the creativity plot. Those plots are based on Chip Heath's research at Stanford University. I've added a fourth, called the cautionary plot.
Each of these four approaches can, depending on the specific circumstances, convince the buyer to accept change—i.e., be come amenable to buying the seller's product or service....
Storyselling can help sell and here are four plots to consider