Public Relations & Social Marketing Insight
444.5K views | +7 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Top Social Media Marketing Trends 2017

Top Social Media Marketing Trends 2017 | Public Relations & Social Marketing Insight | Scoop.it
From www.genious.co - January 14, 2017 1:23 AM

It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic - the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.


Here’s what you should consider to make the most out of your social media marketing efforts this year:


- More live-stream videos.- Increased capitalization of chat-bots.


- Increased usage of ephemeral contents.


- More social media platform consolidations.


- Increased usage of multi-channel digital marketing strategies to address the challenges in acquiring organic social traffic.


- The use of virtual reality and augmented reality in social media, especially on Facebook, as a norm.


- More personalized content and ads.More traction for social media influencers....

Jeff Domansky's insight:

Social media is one of the fastest changing industries. Here are the trends you should consider to make the most out of your marketing efforts for year 2017.

more...
Scooped by Jeff Domansky
Scoop.it!

Millennials Put Premium On Digital Relationships

Millennials Put Premium On Digital Relationships | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - January 6, 2015 11:17 PM

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
That, at least, is according to new research from digital marketing agency Deep Focus, which based its findings on a survey of 901 “mainstream” 18-34s, and 302 18-34 “trendsetters,” late last year.

In fact, more than one-third of this demographic now consider “eLationships” as meaningful as in-person relationships, Deep Focus finds.

Plus, nearly a third (32%) of the young respondents reported feeling “close” to people they had only met online, while more than three-quarters (76%) said they had friendships based solely on social-media interactions....

Jeff Domansky's insight:

eLationships? I like the concept and apparently so do members of the Millennial generation. Recommended reading for marketers of every stripe.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Six Current and Six Rapidly Expanding Trends Marketers Should Focus On

Six Current and Six Rapidly Expanding Trends Marketers Should Focus On | Public Relations & Social Marketing Insight | Scoop.it
From rishadt.wordpress.com - April 26, 2013 2:16 AM

It is clear to everyone today that six forces are driving the future. These are that the world is, and it will become more a) Digital b) Networked and connected c) Mobile d) Social ( we live in a people network age) e) Driven by emerging markets f) People powered as tech democratizes everything and empowers people Now we are anticipating six key drivers of the future that build on the original six trends. And we are building our future strategy around these six new realities....

Jeff Domansky's insight:

Trend watchers take note...

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

3 soon-to-be social media trends you can profit on

3 soon-to-be social media trends you can profit on | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - April 10, 2016 12:00 AM

What is the next big wave of social media?

Maybe it’s Peach — or another hot new social network. Maybe it’s a strategy like posting times or text faces.

It’s really hard to say!

(And yet here I am saying it…)

To ride the wave of the next big thing in social media, it often takes a lot of trial-and-error, a good deal of trendspotting, and some courage to try new things. I’ve spent some time reading up on what’s to come for social media and I’d love to get your thoughts on three new trends that might be monumental....

Jeff Domansky's insight:

Here's a good look at three social media trends worth considering.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study | Public Relations & Social Marketing Insight | Scoop.it
From www.dailymail.co.uk - August 7, 2013 10:07 AM

The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.


People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....

Jeff Domansky's insight:

Social has arrived... 

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn