Public Relations & Social Marketing Insight

As these social video apps mature, marketers are starting to see them as valuable tool. Results ahead?

When the world first heard of Vine, the social video service that lets users post six-second videos to the Internet, not many brands could see the potential in its app. But much to marketers’ surprise, it’s started to make a noticeable impact on their business. With consumers more savvy about evading advertising than ever before, it’s important for companies to find new ways to get their message across. Here’s how a few brands have successfully gained a new audience through these quick video snippets: