Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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New Study First to Calculate Dollar Value of Social Sharing - CommPRO.biz

New Study First to Calculate Dollar Value of Social Sharing - CommPRO.biz | Public Relations & Social Marketing Insight | Scoop.it
From www.commpro.biz - May 5, 2014 2:04 AM

Trying to justify a new social media marketing initiative? Wondering just how much to invest? Pondering why NBC decided social media failed to draw audiences during the winter Olympics? Just how much is social communication worth, anyway?


If you’re selling mini tablet computers, that social recommendation could be worth as much as $28 per device and if you’re Jaguar it could be worth a staggering $9,336, according to a new study that tackles the thorny question, just what is a social media share worth?


The “Return on a Share” study, commissioned by ShareThis and conducted in late 2013 and early 2014 by research firm Beresford Research, (Westport CT)  both confirms that the opinions and recommendations of people in our social networks have significant impact on our purchasing behavior and that impact has a quantifiable cash value of a 9.5 percent lift...

Jeff Domansky's insight:

Research identifies social media ROI. Encouraging news for social marketers.

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12 Mind-Bending Social Media Facts with Strategies to Leverage Them - Kruse Control Inc

12 Mind-Bending Social Media Facts with Strategies to Leverage Them - Kruse Control Inc | Public Relations & Social Marketing Insight | Scoop.it
From www.krusecontrolinc.com - April 8, 2014 12:59 AM

Are Social Media strategies part of your overall marketing plan? These recent facts show how many opportunities there are right now.


Just when you thought you couldn’t be blown away by another Social Media statistic, along come the latest facts that are even more incredible. Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. You’re building a digital asset that grows year over year.


Social Media is how we communicate now. As a marketer for your business (or for yourself as a sales professional), this list of 12 mind-bending Social Media facts (with strategies on how to leverage them) should help you find your way...

Jeff Domansky's insight:

Very useful social media facts and tips from Kathi Kruse.

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26 Tips to Enhance Your Social Media Profiles | Social Media Examiner

26 Tips to Enhance Your Social Media Profiles | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - August 14, 2013 2:11 AM

When did you last revisit your social profile on Twitter or Facebook?


Do you want to maximize the impact of your social networking efforts?


Basic housekeeping tasks are necessary for maintaining complete and engaging profiles....

Jeff Domansky's insight:

Tips on some of the basic housekeeping tasks for more engaging social media profiles.

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These Social Media Pros Are Batting 1000. Find Out How They Do It.

These Social Media Pros Are Batting 1000. Find Out How They Do It. | Public Relations & Social Marketing Insight | Scoop.it
From 60secondmarketer.com - April 10, 2014 9:56 AM

Jay Baer's new eBook shows the backgrounds and education of 27 social media pros, showing us trends and patterns that we can learn from.


Jay Baer of Convince & Convert is here to help answer that question. The expert has recently published an eBook called Social Pros All-Stars (sponsored by TapInfluence), and it’s a collection of the career and educational backgrounds of some of social media’s most successful players, all of whom have appeared on Baer’s Social Pros podcast, where they discuss tips, trends, best practices, and other keys for success.


In a fun and engaging baseball card-like format, Baer illustrates what a lot of us were already thinking: most social media pros have similar backgrounds. But what exactly those backgrounds are may surprise you. Here are three ways to use the fascinating data Baer has compiled...

Jeff Domansky's insight:

What makes a standout social media Pro? Jay Baer has a few answers.

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The 80 Rules Of Social Media an infographic

The 80 Rules Of Social Media an infographic | Public Relations & Social Marketing Insight | Scoop.it
From hosting.ber-art.nl - September 4, 2013 11:49 AM

So you want to get good at social media?


You need to have a plan. A guidebook. A strategy.You need some rules.


And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.


And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...

Jeff Domansky's insight:

This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...

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Top Performing B2B Marketers Target Buyers Using Social Media | Social Media Today

Top Performing B2B Marketers Target Buyers Using Social Media | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - August 7, 2013 9:05 AM

It seems B2B marketers are starting to warm up to the idea that a handful of deals sourced by social can make the time and effort involved in pulling social media into the mix well worth the effort....


B2B marketing on social media is a bit like finding a needle in a haystack. You are looking for that golden conversation that turns into a real opportunity in the pipeline. But for B2B marketers, the typical deal size makes a single-source opportunity extremely compelling. With many social media sites to cover, your time is best spent targeting the sites with the largest community of users and using keywords and highly relevant messaging to get in front of these individuals.


Let’s face it, capturing mindshare on social media is a bit like drinking from a fire hose. But some social sites will allow you to target users more effectively than others. When it comes to Top Performers, B2B marketers ranked the top four most effective social media sites as LinkedIn, Twitter, YouTube, and SlideShare....

Jeff Domansky's insight:

No surprise in which social media are most commonly used by B2B marketers but the important take away is to make sure you do at least one channel well before you try to adopt many others.

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