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Fill your shopping cart, and have your goods delivered to your doorstep. This is the ecommerce experience that Amazon and friends taught us to love, as marketers and customers alike.
According to recent research and developments, new kid on the block “click and collect” apparently scores far higher in customer satisfaction and sales. And is exactly what it sounds like. Customers can click on their computer or smartphone to make a purchase and are then welcome to pick up their goods in person. Too simple to work?
“The importance of click and collect should not be underestimated. It has become firmly established, with expenditure set to grow 82% from 2014 to 2019 to £6.5bn, with clothing and footwear making up over half of all sales. “...
Chez moi y'a la pizza qui se fait comme ça...