Social media on one hand. Words on the other | PR Coach | Public Relations & Social Marketing Insight | Scoop.it

It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived.


Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector.


Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next big thing?


While you’re at it, let’s produce some video. Got six seconds? Here’s a Vine. Need 15 seconds for your video? Instagram has you covered. Producing an epic? YouTube it...