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In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Information scarcity has been replace by information overload.
There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the US.
On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. And recent changes to Google’s search algorithm which place a premium value on earned links—the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility....
Great social media resource from Tom Pick at Webbiquity.