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“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images
Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of iStock & Getty Images’ 2016’s top visual trends.
The reason is simple: these original and sometimes peculiar compositions trigger a feeling of pleasure in experiencing the unpredictable. The aesthetic can transform an ordinary topic into something new and exciting. It can help distinguish a brand in a sea of similarity, making for memorable content that leaves a lasting impression. And, thanks to its hyper-immersive, psychedelic visuals, it has very broad appeal.
Nature-related images work as a particularly potent metaphor in this realm, leaving room for interpretation and creating meaningful connections with your content....
Some interesting ideas on how and why to use surreal images to generate interest and attention.