Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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From The Founders of .Co, Pop.Co Is A Fast, Simple Way To Launch Businesses Online | TechCrunch

From The Founders of .Co, Pop.Co Is A Fast, Simple Way To Launch Businesses Online | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it
From techcrunch.com - August 13, 2013 11:48 AM

The company behind the .co domain has been working to associate .co websites with startups and innovation. Now its founders are trying to make it as easy as possible to start a business online with a new company called Pop.co.


thisBasically, Pop.co is a bundle of online services that should remove any barrier between coming up with a cool idea and building a web presence around that idea. This approach is particularly important in a future where entrepreneurs run “three or four micro-businesses at a time, easy come, easy go, and you don’t have to keep the domain forever,” said CTO Tom Lackner — he suggested you should even be able to set all this up from your smartphone.


Lackner and CEO Juan Diego Calle gave me a quick demo of Pop.co. You just pick the .co address that you’re interested in (assuming it’s available, and if it’s not, Pop.co will suggest alternatives), then the company automatically claims it for you, and you can either use Pop.co’s simple web page editor to create the page with just a little bit of typing, or use its simple DNS editor to point the website to a page you’ve created on another service like LaunchRock or Barley....

Jeff Domansky's insight:

This tool may be exactly what the doctor ordered for your new online business launch. Regardless, you have to admire the patient.

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Must See Social Media Statistics | Social Media Today

Must See Social Media Statistics | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - August 11, 2013 10:59 AM

Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.


In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....

Jeff Domansky's insight:

Need help convincing your boss or senior management about the value of social media? These 28 stats will help you.

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Juan Trujillo's comment, August 12, 2013 1:50 AM
Thanks for all. It's a great work! jt
Lee Werrell's curator insight, August 12, 2013 6:06 AM

The Jury is in! Time British business took notice and started using Social media properly to gain more and better targeted business. COntact me on 0800 689 9689 to discuss
Béatrice Tétaz, ACC's curator insight, August 13, 2013 2:02 AM

very usfull #aequaONLINE
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How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder) | AllTwitter

How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder) | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - August 7, 2013 12:12 PM

What do you do when you have a problem with a brand’s product or service?You go online, right?


You’re not alone. Close to six in ten (57 percent) of customers search for a solution online before taking any further action, and they’re increasingly reaching for a brand’s social media outposts. Almost half of social media users (47 percent) have received customer care on a channel such as Twitter or Facebook, and 37 percent now prefer customer service through social media rather than by telephone.


But brands still have work to do. While 80 percent of Twitter users expect a response to a consumer service enquiry within a day, just 40 percent of tweets to the 25 largest online retailers are answered within 24 hours, and many are ignored altogether....

Jeff Domansky's insight:

More challenges ahead for businesses hoping to deliver "social service" online. Consumer expectations for instant service online are growing exponentially. Not many businesses will be able to deliver consistently and then the online fireworks will start. 

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The Hottest Online Marketing Tactics Used by Experts | Business 2 Community

The Hottest Online Marketing Tactics Used by Experts | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - May 23, 2013 1:55 AM

Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique. But for the sake of time, I will delve straight into some powerful internet marketing tactics that you can use to grow your business in 2013. 

Jeff Domansky's insight:

Top 10 online marketing tactics you can put into action now.

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Online Marketing and Basic Facts | Social Media Today

Online Marketing and Basic Facts | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - August 13, 2013 9:47 AM

You devour online marketing lessons. You feast on articles, reports, books, and eBooks.


....Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media.Good for you. There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.


The experts keep serving up specialized dishes: content marketing, social media marketing, search marketing, permission-based marketing, inbound marketing and any (fill-in-the-blank-here) marketing. The more these ingredients get heaped onto our plates, the more the meal calls for a bowl and spoon. It’s digital soup, my friend....

Jeff Domansky's insight:

Barry Feldman helps you make sense of the online marketing basics and how to avoid the landmines.

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Francis Ibanez's curator insight, August 30, 2013 2:53 AM

Las oportunidades que nos ofrece el marketing online son tremendas, algunas de ellas la microsegmentación, la implementación de estrategias personalizadas, la ventaja competitiva que nos aportan...

¿que porcentaje de los recursos estás invirtiendo en marketing online vs marketing tradicional?
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The family firm selling via Facebook

The family firm selling via Facebook | Public Relations & Social Marketing Insight | Scoop.it
From www.bbc.co.uk - August 9, 2013 9:49 AM

The BBC's Jill Martin visits US clothing company Lolly Wolly Doodle, which is helping to lead the way in selling directly through Facebook.


As a family-run company with just 160 employees and a funny name, US children's clothing manufacturer Lolly Wolly Doodle (LWD) does not immediately seem like a trendsetter.Yet the North Carolina firm and its owner Brandi Temple are at the forefront of how small retailers are increasingly selling their wares directly through Facebook.


Billionaire investor Steve Case, the co-founder of US internet group AOL, is so impressed with LWD and its "Facebook commerce" business model that earlier this year his Revolution Growth fund invested $20m (£13m) in the company.


He says that LWD has the potential to be a billion-dollar business.Mr Case adds: "Ms Temple really had pioneered the whole area of social shopping. It's really bringing consumers almost into the design process."For most people focused on e-commerce, social is an afterthought. For her, it's the main event. I think that's unique."...

Jeff Domansky's insight:

Interesting social business case study. 

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Analyzing Customer Behavior to Produce Business Results | Marina Maher Communications

Analyzing Customer Behavior to Produce Business Results | Marina Maher Communications | Public Relations & Social Marketing Insight | Scoop.it
From www.mahercomm.com - August 7, 2013 9:35 AM

Brands like Amazon, Netflix, OKCupid, Pandora and Twitter are tracking customers’ online behavior to produce targeted offerings and increase sales. What stats are they looking at and offering as a result, you may ask? This infographic tells all....

Jeff Domansky's insight:

This is a really valuable post for social marketing strategists. It looks in detail at which consumer behaviors some of the major business to consumer marketers are measuring.

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