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Scoop.it!
29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications Via Kimberly Flaherty
Jeff Domansky's insight:
Here's a helpful list of nonprofit influencers to follow on Twitter... 
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Beth Kanter asks: How do you balance the spontaneity of social media with being strategic?
...One area of challenge: balancing strategic communications with spontaneity of social media. The spontaneous part is all the organic stuff, including relationship building, maintaining light touches and connections with your network until there is a moment of opportunity, being nimble and adaptable, and well, being social.
However, these grantees also have to integrate the use of social media into a strategic communications effort that will help further their work towards policy change to support children’s health care coverage. The early results like learning or engagement - the spontaneous stuff as Allison Fine likes to call it — are not always valued. That’s because boards or senior management (or funders) don’t always understand these are part of a strategy that leads to the strategic results. Sometimes these early results are presented out of context and easily dismissed. Therefore it is very useful to show a logical path of results or describe in a logic model....
[Beth Kanter shares some great tactics from savvy nonprofits - JD]
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John Haydon shares eleven important thing to remember when you bring social media into your organization.
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John Haydon's advice applies to so much of what PR and business do when approaching social media. In this brief video, he advises: "Inspiration comes first. Technology comes last." That's a powerful message that deserves to be taped up on the bulletin board near your computer!
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Scoop.it!
Cultural organizations like theater companies, orchestras, and art museums are using the internet, social media, and mobile apps to draw in and engage audiences, provide deeper context, and disseminate their work beyond the stage and the gallery...
A survey of a wide-ranging mix of U.S.-based arts organizations shows that the internet, social media, and mobile connectivity now permeate their operations and have changed the way they stage performances, mount and showcase their exhibits, engage their audiences, sell tickets, and raise funds.
These organizations are even finding that technology has changed the very definition of art: 77% of respondents agree with the statement that the internet has “played a major role in broadening the boundaries of what is considered art.”
“For most of these organizations, technology suffuses their operations and their engagement activities with their communities,” noted Kristen Purcell, research director at the Pew Research Center’s Internet & American Life Project, and a co-author of the report. “They are using the technologies to expand their offerings, grow and diversify their audiences, and bring technology users into the act of creating art itself.”
Jeff Domansky's insight:
If you're in a nonprofit organization or nonprofit PR, the full Pew Internet report is valuable reading.
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NetSmart is Howard Rheingold's latest book. It synthesizes his 30 years of experience if being a model digital citizen and what he has learned from asking other this simple question: How to use social media intelligently and mindfully?
[Thoughtful post on using social media by Beth Kanter - JD]
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A new report shows almost all nonprofits are on Facebook, spend little to no money, and employ just one person to handle their social media efforts.
Almost half of all nonprofits (43 percent) don't spend any money on social media, and 79 percent have only one person who spends half their time, or less, on social efforts.
Curious which sites nonprofits use the most, or how much money they fundraise through them? An infographic summarizing the report has these answers and more....
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Nonprofit resources on Twitter