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We've all seen how profoundly the Internet has disrupted industries such as music, travel and even florists. But what's easy to miss is that it's not even close to finished yet. In fact, the Internet's impact is just getting started in most other industries. And it's also revolutionizing business practices across all industries.
One of these is marketing. Yet most companies have no idea of how big a change digital is bringing, and they certainly aren't prepared for what's coming.
As with any such change however, there are opportunities as well as threats. The companies that are aware of the transition and find ways to use it to their advantage will be the net beneficiaries. Those that do not are likely to slowly fade into obscurity....
Adapt or die is a recipe for business survival.