Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Beacons to deliver 1.6B coupons annually by 2020: report - Luxury Daily - Research

Beacons to deliver 1.6B coupons annually by 2020: report - Luxury Daily - Research | Public Relations & Social Marketing Insight | Scoop.it
From www.luxurydaily.com - May 17, 2016 5:26 PM

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest.

“I would imagine that coupons will represent a key plank of any beacon-based proximity marketing strategy,” said Dr. Windsor Holden, head of forecasting and consultancy at Juniper Research as well as author of the report....

Jeff Domansky's insight:

Talk about powerful? Beacons will deliver more than 1.6 billion coupons a year by 2020 according to a new report from Juniper Research. Recommended reading for retailers and marketers. 9/10

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Mobile and Social Shopping Trends HUGE For 2014 Holidays

Mobile and Social Shopping Trends HUGE For 2014 Holidays | Public Relations & Social Marketing Insight | Scoop.it
From breezyhillmarketing.com - November 14, 2014 2:30 AM

The holidays are almost upon us, and recent surveys confirm what many business owners have suspected: social commerce, and the use of mobile channels, is increasing and will have a huge impact on 2014 holiday shopping behaviors. The shift toward social shopping highlights trends that impact both business-to-consumer and business-to-business (B2B) purchasing.


As reported by MarketingLand, mobile and social channels will play a significant role in holiday shopping this year. In an online survey of 1,000 smartphone owners, sponsored by MarketLive.com, one in three shoppers stated they plan to make more than 50 percent of purchases via mobile devices. Thirty percent of respondents reported having made a purchase as a direct result of “engagement with a social networking site” within the past year. This is up from 18 percent the previous year.


And, as consumers become increasingly web and mobile-savvy, and vocal in their online reviews of their likes and dislikes, we will begin to see what some are describing as the “consumerization” of business-to-business purchasing behavior. So, while not all consumer shopping activities translate to the B2B purchasing model, many do....

Jeff Domansky's insight:

Attention mobile shoppers. Research says you'll be spending big time on your smartphone this holiday season.

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Marco Favero's curator insight, November 14, 2014 3:16 AM

aggiungi la tua intuizione ...
Amanda Nadon-Langlois's curator insight, November 14, 2014 9:11 AM

Online shopping is forever growing. Businesses should consider making this available for their consumers.
sharon lewis's curator insight, December 26, 2014 8:22 AM

How many of your own holiday purchases were made on a mobile  device this season? 
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Shop ‘til They Drop… Or At Least Until Their Thumbs Hurt: Getting to Know the Mobile Shopper

Shop ‘til They Drop… Or At Least Until Their Thumbs Hurt: Getting to Know the Mobile Shopper | Public Relations & Social Marketing Insight | Scoop.it
From www.nielsen.com - May 13, 2016 3:52 PM

For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up with our friends, learning new languages and managing our finances.

And spending money is no exception!

In addition to growing as a new purchase channel, mobile commerce offers a plethora of opportunities for marketers and advertisers looking to reach their desired consumers. According to Nielsen’s fourth-quarter 2015 Mobile Wallet Report, 37% of respondents said their purchases start with mobile shopping more than one-quarter to half of the time. However, the competition is fierce, and in order to maximize these opportunities, marketers must know the best ways to position their products and communicate with appropriate audiences.

Consumers handle a lot of their shopping activities on their mobile devices, and everyone knows that savvy consumers do their due diligence before handing over their cash. In fact, 72% of smartphone shoppers research an item before purchasing it, 70% check the price of an item and 60% use a store locator to find a store where they can buy their desired product of choice....

Jeff Domansky's insight:

Valuable Nielsen research on mobile influence on shopping.

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91% of shoppers to make mobile purchase this holiday

91% of shoppers to make mobile purchase this holiday | Public Relations & Social Marketing Insight | Scoop.it
From www.fierceretail.com - November 7, 2014 10:22 AM

Mobile apps are expected to drive holiday sales as increasing numbers of shoppers expect to make purchases on a mobile app.


In fact, 54 percent of app users plan to do at least half of their holiday shopping on a mobile app, via smartphone or tablet, according to new data from Artisan Research.


In a survey of 500 consumers, 94 percent of respondents strongly agreed or agreed that they are purchasing and browsing products on apps more than ever before, and 91 percent intend to buy items from a mobile device this holiday season....

Jeff Domansky's insight:

The mobile impact on consumer buying is huge and marketing is moving quickly in that direction.

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Jan Wallen's curator insight, November 7, 2014 11:37 AM

The holidays are almost upon us -- is your marketing ready? 
AnointedMediaEv's curator insight, November 7, 2014 11:53 AM

Good info.
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