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“According to the data, consumers are not spontaneously window shopping online stores or casually browsing product pages,” said Jim Davidson, head of research for Bronto Software. “They are utilizing multiple devices to extend their shopping experience and influence purchase decisions, creating a nonlinear path to purchase that today’s marketers need to understand and embrace.”
The report found that the majority of smartphone shoppers prefer mobile device browsers (61% of respondents) over apps (39% of respondents), which was also the preference of tablet shoppers by more than two to one (69% vs. 31%)....
A couple of these mobile marketing stats were surprising; especially the preference for smartphone versus tablet purchasing.