Public Relations & Social Marketing Insight
444.5K views | +4 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Native ads to make up 63% of mobile display ad spend by 2020, Facebook/IHS study finds

Native ads to make up 63% of mobile display ad spend by 2020, Facebook/IHS study finds | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - April 5, 2016 9:52 AM

A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers.


According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising with mobile accounting for 75.9 percent of all digital ad spend globally. Native will be as significant driver of mobile ad growth.


Native in-stream ads will drive 63.2 percent of all mobile display advertising at $53 billion by 2020. The study anticipates third-party in-app native advertising (ads not running on Facebook) will be the fastest growing ad format in digital advertising and will grow at 70.7 percent compound annual growth rate between 2015 and 2020 to account for 10.6 percent of mobile display ad spend....

Jeff Domansky's insight:

Facebook releases interesting new stats on native advertising on its Audience Network.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017

Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017 | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - September 4, 2013 11:38 PM
Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile.

 

The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017.


Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook’s share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year.


In terms of the broader category of global digital ad revenue, Google and Facebook are again #1 and #2 estimates eMarketer. The former will control almost 33 percent of total digital advertising revenue vs. 5.4 percent for Facebook (left chart below). Google’s overall digital ad revenues are expected to come in at $38.6 billion this year, with nearly $6.4 billion for Facebook

Jeff Domansky's insight:

Mobile becoming massive with obvious implications for marketing, content producers and PR in the immediate future. 

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

5 Mobile Advertising Trends To Look For By 2020

5 Mobile Advertising Trends To Look For By 2020 | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - March 9, 2015 10:24 PM

When we speak of mobile advertising trends we usually think as far as a couple of months to a year from the present. That’s all well, but what’s more interesting is what will happen three to five years from now.

According to eMarketer, mobile internet ad spending will grow to $94 billion worldwide by 2018. Furthermore, Ericsson reports that there will be 10 times the amount of mobile data traffic by 2019. All signs point to mobile advertising growing more than we can imagine, and as with anything, it has to evolve if it wants to stand the test of time.

With that said, here are five mobile advertising trends you can expect to see by the year 2020...

Jeff Domansky's insight:

Mobile marketers take note of these impoprtant ad trends.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn