When discussing emerging trends in mobile device use recently, I was asked what 2025 might look like and what industry is at the greatest immediate risk. That answer was advertising — it’s about to change forever, for three key reasons:
- Reduced visibility of traditional mobile ad placements
- Less reliance on web search, websites and apps for information
- The rise of voice user interfaces paired with improved artificial intelligence.
The third may sound particularly far fetched, but it’s actually already here, and will become a pillar of personal computing within 10 years.
Let’s explore these forward thoughts in a little more detail…
Jamie Skella takes a thoughtful look at the future of mobile and its impact on advertising.