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Scoop.it!
I was struck by the recent research that 60% of clicks on mobile banner ads are accidental. The main contributing factor was identified as fat finger syndrome. With mobile on track to become the third largest advertising medium, accounting for 12% of all ad spend, that’s an enormous disconnect. Of course it’s not fat fingers that are to blame. It’s the state of mobile design.... 
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Scoop.it!
A new report from mobile intelligence firm NinthDecimal provides new insights into the influence that mobile devices have on shoppers. Based on data from Q2 to Q4 in 2014, the Mobile Audience Insights Report discusses how the use of mobile phones and mobile advertising are changing consumer engagement. Significantly, the research found that store visits increased by 80% upon viewing a mobile advertising. In addition, 54% of consumers used their mobile devices to shop for products, compared to 46% on laptops. This represents a 59% increase from Q4 2013 to 2014 and shows the growing significance of mobile in our lives.Shoppers are increasingly turning to their mobile devices to shop....
Jeff Domansky's insight:
More evidence that mobile matters to marketing.
Scoop.it!
Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers. We have been watching and talking about the mobile commerce trend for years, but now there’s no disputing it: mobile commerce is now the default way that people shop online._ The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel. For example, while Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases....
Jeff Domansky's insight:
Mobile is now the prime mover in e-commerce.
Asdoria Web Agency's curator insight,
September 14, 2014 11:01 AM
"Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. " 
Keepamericaheard Maria Catania's curator insight,
September 14, 2014 12:02 PM
Mobility the only way to go...! |
Scoop.it!
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers. According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising with mobile accounting for 75.9 percent of all digital ad spend globally. Native will be as significant driver of mobile ad growth. Native in-stream ads will drive 63.2 percent of all mobile display advertising at $53 billion by 2020. The study anticipates third-party in-app native advertising (ads not running on Facebook) will be the fastest growing ad format in digital advertising and will grow at 70.7 percent compound annual growth rate between 2015 and 2020 to account for 10.6 percent of mobile display ad spend....
Jeff Domansky's insight:
Facebook releases interesting new stats on native advertising on its Audience Network.
Scoop.it!
When we speak of mobile advertising trends we usually think as far as a couple of months to a year from the present. That’s all well, but what’s more interesting is what will happen three to five years from now.
Jeff Domansky's insight:
Mobile marketers take note of these impoprtant ad trends.
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Tom Fishburne looks at fat finger syndrome and finds poor mobile design.