Public Relations & Social Marketing Insight

While browsing the company website I came upon a page that shares the standards and philosophies that Skooba lives by. The list is the company’s variation on a mission statement and is made up of ten core values. As I read through the list I kept hearing a single word echoing through my head; though it doesn’t itself appear as an entry I feel that a struggle to promote integrity is central to the company’s principles.

 

This includes integrity in terms of product quality, brand identity as well as customer satisfaction. This article will provide an overview of Skooba Design’s online marketing strategy; in particular how Skooba articulates it’s brand’s identity to its customers as well as what the company does well and what other businesses can learn from them....