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Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses. In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....
Jeff Domansky's insight:
Need help convincing your boss or senior management about the value of social media? These 28 stats will help you. 
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As of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012. When we first started asking about social networking sites in February 2005, just 8% of online adults said they used social networking sites.In addition to asking about general usage of social networking sites in our current survey, we included a stand-alone question about Twitter and found that 18% of online adults are now Twitter users. This is roughly double the 8% of online adults who used Twitter in November 2010, the first time we asked about Twitter as a stand-alone platform. Today, social networking site use is a major activity for internet users from a wide range of demographic groups. Younger adults are especially avid adopters, but social networking continues to grow in popularity for older adults as well. Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older....
Jeff Domansky's insight:
Here's a look inside the relentless growth of social media usage among adults. A variety of interesting trends for older and younger adult users will be of special interest to marketing and content marketing pros.
Mindy M Walker's curator insight,
August 7, 2013 2:38 PM
New must-read from Pew Internet & American Life Project.
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Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....
Sarah Betts's comment,
April 9, 2013 3:33 AM
I dont blame companies for using social media to promote their products especially if teenage to young adults is their target market. I get annoyed with ads on social media sites and often ignore them but for the most i dont mind liking a page for a company that I like. Its true everyone has a callphone and the majority of the population has a fine that can connect to social media sites. We can check in at locations add who were with a comment and a photo. Companies use social media because its low cost advertising and its also a great way to connect with consumers. I have never used google plus i must say i only use Facebook. I have Twitter but hardly use it.
Jeff Domansky's comment,
April 9, 2013 1:29 PM
Great comments Sarah and Rutu. There's no question consumers don't want more junk pushed at them, especially in the form of "old" marketing and advertising. If your content is truly high quality, many consumers will welcome. But it had better be useful, entertaining or because the delete button is one second away.
jaynalocke's curator insight,
April 16, 2013 10:52 AM
I love the term "socialnomics". It's one of those new words that just makes intuitive sense. |
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From
adage
It seems like common sense that an increase in tweets can drive an increase in live TV viewership, but until now there's been scant proof of such correlation. A study released by Nielsen has found just such a relationship. In fact, Nielsen went so far as to use the other c-word: causation. Relying on live TV ratings and tweets for 221 primetime broadcast episodes that were studied using SocialGuide -- a venture between Nielsen and McKinsey & Co. that captures Twitter activity for all U.S. TV programming -- the study found correlations between tweet and tune-in surges.Not surprisingly, a lift in ratings often yields more tweets. According to the findings, a rise in live TV ratings drove up the number of tweets about the programming among 48% of the episodes sampled. But more interestingly, on the flip side, an increase in the volume of tweets drove up live TV ratings in 29% of the episodes included in the study....
Jeff Domansky's insight:
From the post: "Nielsen study is first to pinpoint a correlation--and in some cases causation--between tweets and tune-in, which has been hard to prove." More useful research for all.
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Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. The amount of content shared via social media varies by channel: - 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links. - 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links. - 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links....
Jeff Domansky's insight:
Older research study still very relevant for social media and content marketing.
Sunil Agrawal's curator insight,
July 19, 2013 7:08 AM
Content is the King! Adding content-sharing links to any of the blog or post always helps in improving your social media quotient. 
Ken Taggart's curator insight,
July 19, 2013 10:13 PM
Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content
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A concrete method for measuring return on investment for social media remains elusive, but recent research initiatives may be bringing such an answer within range. In one recent study scheduled to appear in a journal titled Information Systems Research, researchers from the University at Buffalo School of Management, Aalto University and Texas A&M University were able to correlate social media engagement with increased purchases for a large specialty firm in the northeast U.S.
According to co-author Ram Bezawada, assistant professor of marketing in the School of Management at the University at Buffalo, “Our results show that when customers engage with a business through social media they contribute about 5.6 percent more to the firm’s bottom line than customers who do not.”...
Jeff Domansky's insight:
Still more research required but marketers should be encouraged by the potential for social media to impact purchasing.
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