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With business priorities you manage, how important are online reviews, really, for you? Answer: Very. The stats very clearly show why....
You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you?
Answer: A lot.
A great infographic just came out on this topic with some great statistics to share here. Depending on how your reviews currently stack up, some of these numbers are good and some are bad, but all are noteworthy:
- 75% of reviews posted on review websites are positive.
- 95% of unhappy customers will return to your business if an issue is resolved quickly and efficiently.
- 71% agree that consumer reviews make them more comfortable that they are buying the right product/service
- 70% of people consult reviews/ratings before purchasing....
The consumer reviews are just in and according to a new research study they matter A LOT! you can run but you can't hide from poor business reviews on social media. Better to have a strategy and respond because the research shows the advantages of doing so. This is must read for marketers.