Unlike Microsoft, Samsung, Adobe, cellular carriers, or Wal-Mart-sized corporations, Apple handles its PR and Communications strategies wholly in-house, mirroring its control over its hardware and software strategies. While Apple still works with external agency Media Arts Lab of TBWA on print, digital, and TV marketing efforts, it is actively reducing its reliance on that firm by boosting its in-house marketing resources.
According to sources, Apple is “aggressively” poaching select members of Media Arts Lab for its in-house team, but not undertaking a full-on corporate raid.Though Apple is a gigantic and ever-growing company, its PR and Communications group is surprisingly tiny. There are only around over 30 PR employees in Apple’s Cupertino offices, with another few dozen-some individuals scattered around the world to organize events, translate press releases, and either answer or dodge questions from journalists in every time zone.
The Cupertino-based office is a wing on the third floor of Apple’s Product Marketing building, 3 Infinite Loop. Framed posters of vintage Apple advertisements decorate the area, which otherwise consists of plain white hallways with offices on either side, and two small common areas....
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I myself have been asked this question many times "what is PR?". Instead of trying to explain everything that this profession is, I like this approach of explaining everything this profession isn't. The list is much shorter.
I especially like the "PR is not marketing/advertising" since many people think it is - I also have a hard time staying away from marketing tactics sometimes.
The next time I am asked this question, I would feel comfortable sharing this article.