Why Ignoring Social Media Complaints Is a Huge Mistake | Forbes | Public Relations & Social Marketing Insight | Scoop.it
Major Airline SM Word Cloud via Brian Solis It amazes me that even in today's social media savvy business environment there are still big companies that fail to engage with their customers, particularly customers that are frustrated and unhappy.

 

[Ignoring customer complaints, especially online, is no longer an option for savvy companies. The outcome positive or negative will impact your brand equity. This report should be required reading for marketers and reputation managers. - JD]