With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Seventy-seven percent of B2B buyers said they speak with a salesperson only after they’ve performed independent research online.
Jeff Domansky's insight:
The benefits of a powerful personal brand and the things you need to get their according to Neil Patel. 
Kainer Weissmann's curator insight,
October 1, 2016 10:49 PM
The benefits of a powerful personal brand and the things you need to get their according to Neil Patel. |
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I found this genuine love for the craft of marketing to be a common thread among marketing experts while I was researching and creating the new list of 103 Genuine Marketing Thought Leaders. I noticed every person on the list had a passion for marketing driving them to explore, push the bounds, and do what marketers do best: be creative.
For these marketers, “being creative” means everything from using comics to sell enterprise software (Tom Fishburne, #2) and blowing up the idea of branding (Cindy Gallop #9) to understanding the connection between doorknobs and white papers (Donald Norman #8). Ideas from these passionate marketers are changing the face of marketing and how it is executed....
Jeff Domansky's insight:
Thoughtful list of big ideas changing the face of Marketing and insights from 12 experts.
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...Organizations such as Intel are beginning to look and operate more like media companies. They’re evaluating topics and trends in real-time and creating a brand narrative across multiple networks, a transition that doesn’t happen overnight. It takes a lot of content to fuel that many channels–and a dedicated team to manage the ideation, creation, and analysis of that content. More importantly, it takes a lot of quality content to generate engagement with audiences across continents and timezones, and for Intel engagement is a key metric.
In fact, Intel conducted a study benchmarking the Facebook engagement rates of other brands similar to Intel in size and standing. They found–much to their delight–that Intel came out on top with higher levels of engagement than any of the other brands. Intel also discovered that organic engagement (vs. paid) had steadily increased over time, confirming the right content is hitting the right audience.
But how does Intel come up with the “right” content, then find the “right” audience? What are they doing differently than those other brands?...
Jeff Domansky's insight:
Great insight into a content marketing leader and powerhouse.
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Mathew Sweezey shares a helpful list of marketing thought leaders to follow.