Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 Trends in Social Media That Are Changing the Game

4 Trends in Social Media That Are Changing the Game | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - January 9, 2017 11:34 AM

It seems like the platforms that have been around for a while get updates every other week, and new platforms emerge faster than you can count. One trend that binds these new and updated platforms together? Users and the convenience that social offers them.


Honestly, people don't want to bounce around from site to site to get what they want, and social media platforms have been making some changes to accommodate them. Because giants like Facebook, Twitter, Snapchat, and Instagram have made it easier than ever for businesses to leverage and users to engage with, social is a one-stop shop for audiences.


Your audience is constantly online and in social media apps. To find out what that means for your brand, here are four of the biggest changes in social media you need to keep on your radar:...

Jeff Domansky's insight:

It's up to brands to commit to creating engaging content and using social media the right way to connect with their audiences.

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Kevin MacKenzie's curator insight, January 10, 2017 1:10 PM
Good review of Social Media marketing heading into the new year. #smm
 
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Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study | Public Relations & Social Marketing Insight | Scoop.it
From www.dailymail.co.uk - August 7, 2013 10:07 AM

The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.


People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....

Jeff Domansky's insight:

Social has arrived... 

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26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - May 8, 2013 9:22 AM

Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.

 

Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense.

 

For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....

Jeff Domansky's insight:

This is another really important read for content marketing, PR and traditional marketing pros who want a look ahead at what works in social marketing.

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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | Public Relations & Social Marketing Insight | Scoop.it
From dashburst.com - April 15, 2014 1:10 AM

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Here are seven ways brands are using social media to increase customer loyalty this year....

Jeff Domansky's insight:

Useful look at 7 key social media trends in 2014.

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Jeff Domansky's curator insight, April 15, 2014 1:13 AM

Good look at 7 social media trends for 2014.
Steph Alexandra's curator insight, August 25, 2014 2:17 PM

Dashburst headlines seven ways that brands have taken to  social media to increase their customer loyalty. Though this article focuses more on business branding, it is usefully to those who may be looking to market their own product or service through social media, and need suggestive ways on how to do this.  This article is helpful as it lists a variety of ways to represent yourself online and successfully reach out to a community. 
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The Next Phase of Social Business is the Collaborative Economy | Web Strategy by Jeremiah Owyang

The Next Phase of Social Business is the Collaborative Economy | Web Strategy by Jeremiah Owyang | Public Relations & Social Marketing Insight | Scoop.it
From www.web-strategist.com - May 8, 2013 9:29 AM

What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. What’s that? That’s where brands will rent, lend, provide subscriptions to products and services to customers, or even further, allow customers to lend, trade, or gift branded products or services to each other.

 

This unstoppable trend is fueled by the social web, the specific features include relationships, online profiles, reputations, expressed needs and offerings and ecommerce. Customers are already starting to conduct these behaviors among themselves using TaskRabbit, AirBnb, Lyft, and many others tools –some of these are disruptions and opportunities to brands.

 

The next phase of Social Business is the Collaborative Economy; Brands will enable customers to share, trade, lend, gift products and goods using social technologies....

Jeff Domansky's insight:

Compelling reading. This quote from Jeremiah Owang says it all: "This unstoppable trend is fueled by the social web, the specific features include relationships, online profiles, reputations, expressed needs and offerings and ecommerce."

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Social Media Mobile Marketing | Socialnomics

Social Media Mobile Marketing | Socialnomics | Public Relations & Social Marketing Insight | Scoop.it
From www.socialnomics.net - April 9, 2013 1:45 AM
Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....
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Sarah Betts's comment, April 9, 2013 3:33 AM
I dont blame companies for using social media to promote their products especially if teenage to young adults is their target market. I get annoyed with ads on social media sites and often ignore them but for the most i dont mind liking a page for a company that I like. Its true everyone has a callphone and the majority of the population has a fine that can connect to social media sites. We can check in at locations add who were with a comment and a photo. Companies use social media because its low cost advertising and its also a great way to connect with consumers. I have never used google plus i must say i only use Facebook. I have Twitter but hardly use it.
Jeff Domansky's comment, April 9, 2013 1:29 PM
Great comments Sarah and Rutu. There's no question consumers don't want more junk pushed at them, especially in the form of "old" marketing and advertising. If your content is truly high quality, many consumers will welcome. But it had better be useful, entertaining or because the delete button is one second away.
jaynalocke's curator insight, April 16, 2013 10:52 AM

I love the term "socialnomics". It's one of those new words that just makes intuitive sense.
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