May Day, May Day! Small businesses are drowning when it comes to social media. Research by Constant Contact shows that almost 60% of small businesses need help with social media marketing. Includes four tips to help small businesses create content.
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Scoop.it!
Looking to get your startup or small business on the path to success? There are lots of resources that can help you know how to approach your marketing, partners, suppliers, design, and legal matters, which are all crucial to the success of your business. Here are 10 killer resources that will help you take your business from idea to successful execution....
Jeff Domansky's insight:
Perfect social marketing advice and resources for small business and startups. You'll find these 10 tips easy to put into action. 
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Scoop.it!
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage: Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me I can see all of blue.” Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions. After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing really? Let’s dig into some of the latest, most interesting research on it....
Jeff Domansky's insight:
Just an excellent post that provides great depth on the impact of color in marketing. Mark Zuckerberg aside, there are relevant case studies, examples and also a good read. Highly recommended.
MTD's curator insight,
April 29, 2013 9:37 AM
Colours have fixed meanings in our heads. You can blend them, twist them, even subvert them but the meaning's inbuilt. Here, some ideas on how to use them to get ahead.
Scoop.it!
A dramatic transition in how, when and where content is consumed is afoot.... Deloitte’s State of the Media Democracy survey reveals that U.S. consumers are undergoing a dramatic transition in how, when and where they engage with content, devices and each other. - Twenty-six percent of consumers are digital omnivores (own a laptop, smartphone and tablet). - Tablet ownership increased 177 percent over the past year, with almost a third of tablet owners viewing it as one of their top three most preferred consumer electronic devices. - Tablet owners stream movies 70 percent more often than non-tablet owners. - More than 80 percent of consumers are multitasking while watching TV....
Jeff Domansky's insight:
The three-screen or more devices reality is worth thinking about as you plan your PR and marketing strategies.
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Heidi Cohen's four content creation tips are really helpful for small business.