Public Relations & Social Marketing Insight
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Cold Calling Is Dead: 15 New Prospecting Strategies Salespeople Should Use

Cold Calling Is Dead: 15 New Prospecting Strategies Salespeople Should Use | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - April 16, 2017 3:00 AM

The Harvard Business Review reported cold calling is ineffective 90% of the time, and more recent research shows that less than 2% of cold calls actually result in a meeting. Assuming a 0.3% appointment-booking rate and a 20% win rate, it would take 6,264 cold calls to make just four sales.


15 Lead Generation Alternatives to Cold Calling


What can the modern business do to protect its future and get new leads without cold calling? The good news is that it doesn’t involve a circus act or shameless begging of any sort. The bad news is that it requires a completely different way of thinking and some serious energy and hard work. Here are 15 alternatives to cold calling salespeople can use to generate leads....

Jeff Domansky's insight:

Use these lead generation strategies instead of cold calling.

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5 Surprises At The New Big City Walmart In Washington, D.C.

5 Surprises At The New Big City Walmart In Washington, D.C. | Public Relations & Social Marketing Insight | Scoop.it
From m.fastcompany.com - December 5, 2013 10:59 AM

Windows Free parking A full array of open registers Obamacare But no $12.50anhour pay. Lessons in bigbox evolution from inside store 5968 on opening...


During 10 years of reporting and writing about Walmart, I’ve been to Walmart stores in 30 states, in four countries. I’ve walked the aisles of more than 200 stores, including one in Hawaii. During the last two years, when I lived in Mexico City, our front door was 103 steps from a Walmart, and I confess, I averaged seven visits a week.But there are still new Walmart experiences to be had, and Wednesday, I had one: I went to a Walmart on grand-opening day....

Jeff Domansky's insight:

Terrific retail lessons in how to do it right from Walmart's new DC store.

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8 Reasons Companies Buy From You

8 Reasons Companies Buy From You | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - July 10, 2013 9:48 AM

There are eight (and only eight) reasons that companies buy things from other companies. You ability to sell B2B is directly dependent upon your ability to appeal to one or more (or all) of these reasons:

1. Revenue improvement.

2. Cost reduction.

3. Market share....

Jeff Domansky's insight:

Read on for five other key reasons for business to have much more success in selling to other businesses...

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16 Pricing Page Tips That Will Drive More Sales

16 Pricing Page Tips That Will Drive More Sales | Public Relations & Social Marketing Insight | Scoop.it
From blog.crazyegg.com - September 30, 2015 12:51 AM
If you can improve your pricing page, you can make more sales. It’s that simple.In other places, I’ve explained some powerful tips that will make your pricing page absolutely irresistible. Here, I want to compile some of the industry’s best tips for optimizing your pricing page.Most of my experience with pricing pages is in the SaaS industry. Although most of the tips below deal with SaaS products, you can apply the information to other ecommerce sites as well....
Jeff Domansky's insight:
Here's a collection of smart sales tips you can put to use for better results.
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Cold Calling Is Dead, Thanks To LinkedIn

Cold Calling Is Dead, Thanks To LinkedIn | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - August 11, 2013 1:13 AM

...Calling somebody cold.Out of the blue. No referral. No information. No relationship. No trust. No credibility. No rapport. No introduction. No qualification. Just cold.


Why would anybody with half a brain and bills to pay ever do that?


Then I read more of his article and found he made some pretty good points and I cooled down a bit....

Jeff Domansky's insight:

How LinkedIn is changing sales forever.... 

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The Sales Funnel is Dead (How Your Customers Are Really Buying)

The Sales Funnel is Dead (How Your Customers Are Really Buying) | Public Relations & Social Marketing Insight | Scoop.it
From marketeer.kapost.com - April 3, 2013 9:02 AM

The buyer is in control of their own purchase journey. The strategic online marketer is winning business with trust, built on engagement, driving business decisions....

 

Once upon a time, ad agencies ruled the roost. You already know this. It’s why we have shows like Mad Men, where what it took to sell things was just some really smart, gorgeous advertising. It was all about creative campaigns. It was about talking to your customers. It was, essentially, a one-step sales funnel. Advertising got them in the door, and then it was up to the sales team.

 

No longer, friends. You probably already know this, too. But the days of the simple sales funnel (customer sees ad, customer comes to store, salesperson sales product) are over. Kaput. Done for. (And don’t think I’m just talking B2C; B2B customers are even less likely to see an ad and buy on the spot.)

 

Now, it’s the strategic online marketer who is winning the majority of business. It’s trust, built on engagement, that is driving business decisions. And that shift that’s already happening? It’s going to keep happening—and in an even bigger way in the coming years. So, today I’d like to talk about that shift....

Jeff Domansky's insight:

How the sales funnel has shifted and what business needs to do about it.

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