Public Relations & Social Marketing Insight

There is a major gap between what consumers expect and what retailers are providing them, according to a new study released today, with 94 percent of retail decision-makers surveyed saying that their companies are facing significant barriers to omni-channel commerce.“Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,” from Accenture and hybris software, an SAP company, peels back the onion to reveal that the difference between the omni-channel ideal and what retailers are currently able to achieve for customers is vast...

‘We beat internet prices’ – good or bad marketing slogan? According to Forrester analyst Adam Silverman, such claims are ‘antiquated and add little value to customers’. “Instead of simply stating you beat your competitor’s prices, employing strategic pricing and customer engagement initiatives creates real distinct value to your customer,” he said.