Public Relations & Social Marketing Insight

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.

I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job.

At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....

In this post, we’re going to review 15 marketing guides that can speed up your success.

We’ll look at the finer details of each guide, ensuring that you have a clear understanding as to how you can use each one to your advantage.

By the end of this post, you’ll have a better idea of how each guide can push you down the path to reaching all of your content marketing related goals....

Not only are you hectically hurrying to close out the year on a good note, you’re also pressured to produce your budgeted marketing plan for the year to come. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month. Maybe, you have something stalking you from the shadows… Maybe something is steering you down dark paths you’d normally avoid… Maybe… you have a vampire in your midst, and nowhere would it be more apparent, than in your content.

Your content, you see, is a reflection of the lifeblood of your organization. It carries all the qualities, characteristics, and attributes that make your organization unique and valuable to your target audience. Certain dark forces, however, can eat away and this energy in your content. These marketing vampires can manifest themselves in multiple forms, so to swiftly slay these evil spirits, here are 5 of the most common vampire varieties along with their most effective weaknesses.

If you’re a small- or medium-sized business (SMB), money and time are often rationed like water during a drought. But you still need ways to find and maintain customers.

The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here is a sampling of ones that have at least three different, integrated marketing or customer relationship management functions for free or under $100/month....

The one critical step you must complete before planning your marketing strategy?

There are 3 phases to the Segmentation step:1 - Market Segmentation

Divide the broad target market into subsets of buyers who have common needs and priorities.

The Problem

Not all markets are created equal... Determining which customers to serve with which marketing channels can be difficult. Multiply your customers’ diverse needs by the many marketing channels available. Pursuing markets that are too wide often means that you’re aiming off-target. Gain a clear understanding of market segments. This will prevent limited sales and marketing resources from misallocation. Broad markets need to be divided into subsets of buyers who have common needs and priorities.

The Solution

To complete the Market Segmentation phase, you need to answer the following questions:

- How big is our market?

- What is its growth rate?

X- What are the needs of the market? How are these changingd?x

- What should be our go to market strategy for each product/service/solution?

- How do my competitors go to market?

- What are the strengths/weaknesses of our marketing team?

- What are our opportunities/threats in the market?

- For our solution set, what is lifecycle stage of adoption are our buyers?...