Public Relations & Social Marketing Insight

Brandless, a company which can best be described as an online hybrid of Trader Joe’s and Ikea’s kitchen section, just raised a $35m Series B to be the “Procter & Gamble for millennials.”

Their site launched yesterday, and is already selling everything from colanders to quinoa puffs — all for a flat fee of $3 per item.

And they’re doing it all without a “brand”…or are they?

Fighting the “false narrative” of consumption
Created in 2016 by entrepreneur Ido Leffler and Sherpa Capital partner, Tina Sharkey, Brandless has raised almost $50m thus far on the bet that younger consumers don’t care as much about brands as big CPG companies would like investors to believe....

Like any creative effort, a successful design project involves many different people with different talents coming together. But too often, lots of cooks in the kitchen can be a recipe for disaster. That’s why great design starts with a great creative brief: a single, clear direction that communicates everything anyone needs to know about a project.

This can seem daunting at first, and that’s why we’ve provided this easy guide to putting your best foot forward with a comprehensive brief. Creativity is messy, but it’s definitely worth it.

Overview
Here’s a basic outline of what your brief should include. This won’t be the same for every project, so just consider it a starting place....