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Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration.
1. Heineken Hits the Back of the Net with Dual Screen Game In 2011, UEFA Champion’s League sponsor Heineken introduced an innovative ‘dual screen’ app that let fans interact via their smartphones as games were taking place.... 
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Small business owners are seeing a return on investment from social media. 81% have increased their time spent on social media or stayed the same....
Thirty-nine percent (39%) of small business owners are seeing a return on investment from social media. That is according to a recent survey by Manta, released just last week. Manta, an online small business community, surveyed more than 1,200 of its members to generate its quarterly Small Business Wellness Index, where these findings are from.
Now you might think that 39% isn’t so positive, if more than 60% are not seeing a return. However, let’s put it in perspective with the other findings of the survey. When you do that, the small business attitude toward social media looks far more positive. Consider these additional findings...
Jeff Domansky's insight:
As with any marketing campaign, in social media or not, plan your work and work your plan.
Westbrack Marketing's curator insight,
April 25, 2013 9:59 AM
My marketing company helps small businesses in Southern Minnesota. What I know is that the businesses I help have seen social media help power up their brand, drive more traffic and create an awareness of their product lines. The key is in the planning. Social without strategy is like a snowmobile without gas (can you tell I live in MN?). 
Jeff Domansky's comment,
April 25, 2013 1:55 PM
WM, I love the snowmobile analogy. Can you tell I grew up in Winnipeg? Now that I've lived in Vancouver so long, let's just say social marketing without a plan is like going out in the rain without an umbrella LOL. Thanks for the comment!
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With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy.
But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist....
Jeff Domansky's insight:
Take a look at this info graphic for some valuable insight on where to spend your time in social media and social marketing.
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Good learning from five social marketigcase studies.